Business analytics software conducts predictive analysis to derive decision-making inputs and insights through the application of statistical tools and methods in business performance data. It analyses business data and information through continuous investigation and exploration of historical business performance data to obtain decisive insights for business planning.
A business analytics software helps an organization to optimize business operations and facilitates strategic decision-making. The outputs are mostly used by financial analysts, managers, security personnel, and key decision-makers of organizations. The demand for cloud-based business analytics software is increasing among small- & medium-sized enterprises due to its low cost and enhanced usability.
The growth of the business analytics software market is driven by increase in adoption of predictive analytics software by large & small organizations to gain strategic and competitive advantage over competitors. In addition, ability of business analytics software to deliver better & faster decision-making and to provide competitive advantage by analyzing and acting upon information in a timely manner propel the growth of the market. However, budget constraints in small- & medium-sized businesses to provide effective data warehousing and lack of skilled and proficient workforce limit the growth of this market. Conversely, emerging trends such as social media analytics & text analytics and increase in future need to gain insights for business planning are expected to provide numerous opportunities for this market to grow.
The global business analytics software market is segmented on the basis of end user, deployment model, application. End user segment covered in this study include information and IT & telecom, retail, BFSI, manufacturing, and others. Based on deployment model, the market is segmented into on-demand/cloud and on premise. On the basis of application, the market is categorized into customer analytics, supply chain analytics, marketing analytics, pricing analytics, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global business analytics software market is dominated by key players such as Oracle Corporation, SAS Institute Inc., SAP SE, International Business Machines (IBM) Corporation, Microsoft Corporation, Adobe Systems Incorporated, Tableau Software., Salesforce.com, Inc., QlikTech International AB, and Fair Isaac Corporation.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
BY DEPLOYMENT MODEL
BY END-USER
BY APPLICATION
BY GEOGRAPHY
KEY MARKET PLAYERS
CHAPTER 1 INTRODUCTION
1.1. Report Description
1.2. Key Benefits
1.3. Key Market Segments
1.4. Key market segmentation
1.5. Research methodology
1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1. MArket definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. Porters five forces analysis
3.3.1. low bargaining power of suppliers
3.3.2. Moderate bargaining power of buyers
3.3.3. Moderate threat of substitutes
3.3.4. Moderate-high threat of new entrants
3.3.5. High competitive rivalry
3.4. market Share analysis, 2016
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.1.1. Increase in adoption of business analytics software by many organizations
3.5.1.2. Surge in demand for cloud-based business analytics software among SMEs
3.5.1.3. Numerous benefits provided by business analytics software
3.5.2. Restraints
3.5.2.1. High implementation cost
3.5.2.2. Lack of skilled workforce
3.5.3. Opportunities
3.5.3.1. Emerging trends such as social media analytics
3.5.3.2. Increase in need to gain insights for business planning
CHAPTER 4 GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL
4.1. Overview
4.2. on-demand/cloud
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast
4.3. On-Premise
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast
CHAPTER 5 BUSINESS ANALYTICS SOFTWARE MARKET, BY END USER
5.1. Overview
5.2. IT & Telecom
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast
5.3. retail
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast
5.4. BFSI
5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast
5.5. Manufacturing
5.5.1. Key market trends
5.5.2. Key growth factors and opportunities
5.5.3. Market size and forecast
5.6. Others
5.6.1. Key market trends
5.6.2. Key growth factors and opportunities
5.6.3. Market size and forecast
CHAPTER 6 GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION
6.1. Overview
6.2. Customer Analytics
6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast
6.3. Supply Chain Analytics
6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast
6.4. Marketing Analytics
6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast
6.5. Pricing Analytics
6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast
6.6. Others
6.6.1. Key market trends
6.6.2. Key growth factors and opportunities
6.6.3. Market size and forecast
CHAPTER 7 BUSINESS ANALYTICS SOFTWARE MARKET, BY REGION
7.1. Overview
7.2. North America
7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast
7.2.3.1. U.S.
7.2.3.1.1. Market size and forecast
7.2.3.2. Canada
7.2.3.2.1. Market size and forecast
7.2.3.3. Mexico
7.2.3.3.1. Market size and forecast
7.3. EUROPE
7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast
7.3.3.1. UK
7.3.3.1.1. Market size and forecast
7.3.3.2. Germany
7.3.3.2.1. Market size and forecast
7.3.3.3. France
7.3.3.3.1. Market size and forecast
7.3.3.4. Rest of Europe
7.3.3.4.1. Market size and forecast
7.4. ASIA-PACIFIC
7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast
7.4.3.1. China
7.4.3.1.1. Market size and forecast
7.4.3.2. India
7.4.3.2.1. Market size and forecast
7.4.3.3. Japan
7.4.3.3.1. Market size and forecast
7.4.3.4. Australia
7.4.3.4.1. Market size and forecast
7.4.3.5. Rest of Asia Pacific
7.4.3.5.1. Market size and forecast
7.5. LAMEA
7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast
7.5.3.1. Latin America
7.5.3.1.1. Market size and forecast
7.5.3.2. Middle East
7.5.3.2.1. Market size and forecast
7.5.3.3. Africa
7.5.3.3.1. Market size and forecast
CHAPTER 8 COMPANY PROFILES
8.1. Adobe Systems Incorporated
8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Operating business segments
8.1.4. Product portfolio
8.1.5. Business performance
8.1.6. Key strategic moves and developments
8.2. Fair Isaac Corporation
8.2.1. Company Overview
8.2.2. Operating Business Segments
8.2.3. Product portfolio
8.2.4. Business Performance
8.2.5. Key Strategic Moves & Developments
8.3. International Business Machines (IBM) Corporation
8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Operating business segments
8.3.4. Product portfolio
8.3.5. Business performance
8.3.6. Key strategic moves & developments, 2014-2016
8.4. Microsoft Corporation
8.4.1. Company Overview
8.4.2. Operating Business Segments
8.4.3. Business Performance
8.4.4. Key Strategic Moves & Developments
8.5. Oracle Corporation
8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments
8.5.4. Product portfolio
8.5.5. Business performance
8.5.6. Key strategic moves & developments, 2014-2016
8.6. Qlik Technologies Inc.
8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Product portfolio
8.7. Salesforce.com Inc.
8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Product portfolio
8.7.5. Business performance
8.7.6. Key strategic moves and developments
8.8. SAP SE
8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Product portfolio
8.8.5. Business performance
8.8.6. Key strategic moves and developments
8.9. SAS Institute Inc.
8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Operating business segments
8.9.4. Product portfolio
8.9.5. Business performance
8.9.6. Key strategic moves and developments
8.10. Tableau Software
8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Product portfolio
8.10.4. Business performance
8.10.5. Key strategic moves and developments
LIST OF TABLES
TABLE 1 GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2017-2023 ($MILLION)
TABLE 2 BUSINESS ANALYTICS SOFTWARE MARKET FOR ON-DEMAND/CLOUD, BY REGION, 2017-2023 ($MILLION)
TABLE 3 BUSINESS ANALYTICS SOFTWARE MARKET FOR ON-PREMISE SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 4 GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET, BY END USER, 2017-2023 ($MILLION)
TABLE 5 BUSINESS ANALYTICS SOFTWARE MARKET FOR IT & TELECOM, BY REGION, 2017-2023 ($MILLION)
TABLE 6 BUSINESS ANALYTICS SOFTWARE MARKET FOR RETAIL SEGMENT, BY REGION, 2017-2023 ($MILLION)
TABLE 7 BUSINESS ANALYTICS SOFTWARE MARKET FOR BFSISEGMENT, BY REGION, 2017-2023 ($MILLION)
TABLE 8 BUSINESS ANALYTICS SOFTWARE MARKET FOR MANUFACTURING SEGMENT, BY REGION, 2017-2023 ($MILLION)
TABLE 9 BUSINESS ANALYTICS SOFTWARE MARKET FOR OTHERS SEGMENT, BY REGION, 2017-2023 ($MILLION)
TABLE 10 GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2017-2023 ($MILLION)
TABLE 11 BUSINESS ANALYTICS SOFTWARE MARKET FOR CUSTOMER ANALYTICS, BY ON-DEMAND/CLOUD, 2017-2023 ($MILLION)
TABLE 12 BUSINESS ANALYTICS SOFTWARE MARKET FOR SUPPLY CHAIN ANALYTICS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 13 BUSINESS ANALYTICS SOFTWARE MARKET FOR MARKETING ANALYTICS, BY REGION, 2017-2023 ($MILLION)
TABLE 14 BUSINESS ANALYTICS SOFTWARE MARKET FOR PRICING ANALYTICS, BY REGION, 2017-2023 ($MILLION)
TABLE 15 BUSINESS ANALYTICS SOFTWARE MARKET FOR OTHERS, BY REGION, 2017-2023 ($MILLION)
TABLE 16 BUSINESS ANALYTICS SOFTWARE MARKET, BY REGION, 2017-2023 ($MILLION)
TABLE 17 NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2017-2023 ($MILLION)
TABLE 18 EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2017-2023 ($MILLION)
TABLE 19 ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2017-2023 ($MILLION)
TABLE 20 LAMEABUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2017-2023 ($MILLION)
TABLE 21 ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
TABLE 22 ADOBE SYSTEMS INCORPORATED: OPERATING SEGMENTS
TABLE 23 ADOBE SYSTEMS INCORPORATED: PRODUCT PORTFOLIO
TABLE 24 FAIR ISAAC CORPORATION: COMPANY SNAPSHOT
TABLE 25 FAIR ISAAC CORPORATION: OPERATING SEGMENT
TABLE 26 FAIR ISAAC CORPORATION: PRODUCT PORTFOLIO
TABLE 27 IBM: COMPANY SNAPSHOT
TABLE 28 IBM: OPERATING SEGMENTS
TABLE 29 IBM: PRODUCT PORTFOLIO
TABLE 30 MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 31 MICROSOFT CORPORATION: OPERATING SEGMENT
TABLE 32 ORACLE: COMPANY SNAPSHOT
TABLE 33 ORACLE: OPERATING SEGMENT
TABLE 34 ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 35 QLIK TECHNOLOGIES INC.: COMPANY SNAPSHOT
TABLE 36 QLIK TECHNOLOGIES INC.: PRODUCT PORTFOLIO
TABLE 37 SALESFORCE: COMPANY SNAPSHOT
TABLE 38 SALESFORCE: OPERATING SEGMENTS
TABLE 39 SALESFORCE: PRODUCT PORTFOLIO
TABLE 40 SAP: COMPANY SNAPSHOT
TABLE 41 SAP: OPERATING SEGMENTS
TABLE 42 SAP: PRODUCT PORTFOLIO
TABLE 43 SAS: COMPANY SNAPSHOT
TABLE 44 SAS INSTITUTE: OPERATING SEGMENTS
TABLE 45 SAS: PRODUCT PORTFOLIO
TABLE 46 TABLEAU: COMPANY SNAPSHOT
TABLE 47 TABLEAU: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 1. KEY MARKET SEGMENTATION
FIGURE 2. TOP IMPACTING FACTORS
FIGURE 3. TOP INVESTMENT POCKETS IN THE GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET
FIGURE 4. TOP WINNING STRATEGIES
FIGURE 5. BARGAINING POWER OF SUPPLIERS
FIGURE 6. BARGAINING POWER OF BUYERS
FIGURE 7. THREAT OF SUBSTITUTES
FIGURE 8. THREAT OF NEW ENTRANTS
FIGURE 9. COMPETITIVE RIVALRY
FIGURE 10. MARKET SHARE ANALYSIS, 2016 (%)
FIGURE 11. MARKET DYNAMICS
FIGURE 12. BUSINESS ANALYTICS SOFTWARE MARKET, BY REGION, 2015(%)
FIGURE 13. NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 14. U.S. BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 15. CANADA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 16. MEXICO BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 17. EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 18. UK BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 19. GERMANY BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 20. FRANCE BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 21. REST OF EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 22. ASIA PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 23. CHINA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 24. INDIA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 25. JAPAN BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 26. AUSTRALIA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 27. REST OF ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 28. LAMEABUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 29. LATIN AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 30. MIDDLE EAST BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 31. AFRICA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 32. ADOBE SYSTEMS INCORPORATED: NET SALES, 2014-2016 ($MILLION))
FIGURE 33. ADOBE SYSTEMS INCORPORATED: REVENUE BY PRODUCT, 2016 (%)
FIGURE 34. ADOBE SYSTEMS INCORPORATED: REVENUE BY GEOGRAPHY, 2016 (%)
FIGURE 35. FAIR ISAAC CORPORATION: REVENUE ANALYSIS, 2013-2015 ($MILLION)
FIGURE 36. FAIR ISAAC CORPORATION: REVENUE, BY BUSINESS SEGMENT, 2015 (%)
FIGURE 37. FAIR ISAAC CORPORATION: REVENUE, BY GEOGRAPHY, 2015 (%)
FIGURE 38. IBM: NET SALES, 2014-2016 ($MILLION)
FIGURE 39. IBM: REVENUE BY PRODUCT, 2016 (%)
FIGURE 40. IBM: REVENUE BY GEOGRAPHY, 2016 (%)
FIGURE 41. MICROSOFT CORPORATION: REVENUE, 2014-2016 ($MILLION)
FIGURE 42. MICROSOFT CORPORATION: REVENUE, BY BUSINESS SEGMENT, 2016 (%)
FIGURE 43. MICROSOFT CORPORATION: REVENUE, BY GEOGRAPHY, 2015 (%)
FIGURE 44. ORACLE CORPORATION: NET SALES, 2014-2016 ($MILLION)
FIGURE 45. ORACLE CORPORATION: REVENUE SHARE BY BUSINESS, 2016 (%)
FIGURE 46. ORACLE CORPORATION: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 47. SALESFORCE: NET SALES, 2015-2017 ($MILLION)
FIGURE 48. SALESFORCE: REVENUE BY PRODUCT, 2017 (%)
FIGURE 49. SALESFORCE: REVENUE BY GEOGRAPHY, 2017 (%)
FIGURE 50. SAP: NET SALES, 2014-2016 ($MILLION)
FIGURE 51. SAP: REVENUE BY PRODUCT, 2016 (%)
FIGURE 52. SAP: REVENUE BY GEOGRAPHY, 2016 (%)
FIGURE 53. SAS: REVENUE, 2014-2016 ($MILLION)
FIGURE 54. SAS: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 55. SAS: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 56. TABLEAU: NET SALES, 2014-2016 ($MILLION)
FIGURE 57. TABLEAU: REVENUE BY GEOGRAPHY, 2016 (%)
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