About the Business-to-Consumer e-Commerce Market
Online retail is a part of B2C e-commerce and refers to commerce activities over the Internet. A wide range of products is sold in the B2C e-commerce market, and these broadly fall under one of these product categories: apparel, footwear, and accessories; consumer electronics and electricals; beauty and personal care; infants and mothers; publications; food and beverages; and other products.
The sheer consumption potential of China has resulted in the country gaining the interest of retailers across the world. While traditional retailing has a significant hold in the retail space in the country, e-commerce has gained considerable traction in the last few years. Within the e-commerce space, the B2C space in particular has been the interest of global heavyweights such as Amazon and Alibaba, which are active in multiple verticals in the online retailing space.
Technavio’s analysts forecast the B2C e-Commerce Market in China to grow at a CAGR of 30.62% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the B2C e-Commerce Market in China for 2016-2020. To calculate the market size, the report considers the revenue generated from the online business-to-consumer sales of products such as apparel, footwear, accessories, consumer electronics and electricals, cosmetics, food and beverages, infants and mothers, publications and others.
Technavio's report, B2C e-Commerce Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Alibaba
• Dangdang
• JD.com
• Suning (Suning Commerce Group)
• Vipshop
Other prominent vendors
• Amazon China
• Best Buy
• GOME
• Jumei
• LightInTheBox
• Overstock
• Rakuten
• Sun Art
• Walmart
• Yixun
Market driver
• Free shipping and hassle-free returns
• For a full, detailed list, view our report
Market challenge
• Slow pace of growth in payment options
• For a full, detailed list, view our report
Market trend
• Growth of m-commerce
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Country profile: China
• Economic indicators
PART 06: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 07: Market segmentation by device used for shopping
• Market segmentation by device used for shopping
PART 08: Market segmentation by customer category
• Market segmentation by customer category
PART 09: Market segmentation by product category
• B2C e-commerce market in China by product category
• Apparel, footwear, and accessories
• Consumer electronics and electricals
• Beauty and personal care products
• Infants' and mothers' products
• Publications
• Food and beverages
• Other products
PART 10: Market drivers
• Growing Internet and smartphone penetration and rise in online spending
• Growing seasonal sales
• Free shipping and hassle-free returns
• Easy payment options and increase in time poverty
PART 11: Impact of drivers
PART 12: Market challenges
• Threat from counterfeit products
• Slow pace of growth in payment options
• Government regulations and taxes
• Increase in product returns
• Growing retail real estate
• Absence of touch element
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Growth of m-commerce
• Rising popularity of digital payment services
• Social media marketing
• Rise of online-only brands and products
• Omni-channel retailing
• Unmanned aerial vehicles as mode of delivery
PART 15: Vendor landscape
• Competitive scenario
• Alibaba
• Dangdang (E-commerce China Dangdang)
• JD.com
• Suning (Suning Commerce Group)
• Vipshop
• Other prominent vendors
PART 16: Explore Technavio
List of Exhibits
Exhibit 01: Key characteristics of the market
Exhibit 02: Insights into consumer behavior
Exhibit 03: Market opportunities
Exhibit 04: Logistics strategies
Exhibit 05: Criteria for brands to select a particular e-retailer
Exhibit 06: Merchandising management
Exhibit 07: Market entry barriers
Exhibit 08: China: Key economic indicators 2014
Exhibit 09: Population in China 2009-2014 (billions)
Exhibit 10: GDP per capita in China 2009-2014 ($)
Exhibit 11: Employment to population ratio in China 2009-2014
Exhibit 12: Internet penetration rate in China 2009-2014
Exhibit 13: Mobile subscription rate in China 2009-2014
Exhibit 14: Retail market in China 2015-2020 ($ trillions)
Exhibit 15: Brick-and-mortar retail versus e-commerce in China 2015 and 2020
Exhibit 16: Brick-and-mortar retail versus e-commerce in China 2010-2015 ($ trillions)
Exhibit 17: Brick-and-mortar retail versus e-commerce in China 2010-2015 (% of total retail)
Exhibit 18: Brick-and-mortar retail versus e-commerce in China 2015-2020 ($ trillions)
Exhibit 19: Brick-and-mortar retail versus e-commerce in China 2015-2020 (% of total retail)
Exhibit 20: Brick-and-mortar retail market in China 2015-2020 ($ trillions)
Exhibit 21: E-commerce market in China 2015-2020 ($ trillions)
Exhibit 22: B2C versus C2C e-commerce in China 2015 and 2020
Exhibit 23: B2C versus C2C e-commerce in China 2010-2015 ($ billions)
Exhibit 24: B2C versus C2C e-commerce in China 2010-2015 (% of total e-commerce)
Exhibit 25: B2C versus C2C e-commerce in China 2015-2020 ($ billions)
Exhibit 26: B2C versus C2C e-commerce in China 2015-2020 (% of total e-commerce)
Exhibit 27: C2C e-commerce market in China 2015-2020 ($ billions)
Exhibit 28: Digital buyers: China versus world 2014 and 2015 (millions of people)
Exhibit 29: Digital buyers in China 2015-2020 (millions of people)
Exhibit 30: Digital buyer penetration rate in China 2015-2020 (% of total digital population)
Exhibit 31: Digital buyers: China versus ROW 2014 and 2015 (millions of people)
Exhibit 32: Digital buyers: China versus ROW 2014 and 2015 (% of global digital buyers)
Exhibit 33: B2C e-commerce market in China 2015-2020 ($ billions)
Exhibit 34: Five forces analysis
Exhibit 35: Market segmentation by device used for shopping 2010-2015 ($ billions)
Exhibit 36: Market segmentation by device used for shopping 2010-2015 (% of total)
Exhibit 37: Market segmentation by device used for shopping 2015 and 2020 (% of total)
Exhibit 38: Market segmentation by device used for shopping 2015-2020 ($ billions)
Exhibit 39: Market segmentation by device used for shopping 2015-2020 (% of total)
Exhibit 40: B2C e-commerce market in China via PC 2015-2020 ($ billions)
Exhibit 41: B2C e-commerce market in China via mobile device 2015-2020 ($ billions)
Exhibit 42: Ratio of mobile Internet users to other Internet users in China 2014
Exhibit 43: Ratio of mobile Internet users to rest of the population in China 2014
Exhibit 44: Ratio of m-commerce users to other mobile Internet users in China 2014
Exhibit 45: Market segmentation by customer category 2015 (% of revenue)
Exhibit 46: B2C e-commerce market in China by product category
Exhibit 47: B2C e-commerce market in China by product category 2015 and 2020
Exhibit 48: B2C e-commerce market in China by product category 2015-2020 ($ billions)
Exhibit 49: B2C e-commerce market in China for apparel, footwear, and accessories 2015-2020 ($ billions)
Exhibit 50: B2C e-commerce market in China for consumer electronics and electricals 2015-2020 ($ billions)
Exhibit 51: B2C e-commerce market in China for beauty and personal care products 2015-2020 ($ billions)
Exhibit 52: B2C e-commerce market in China for infants' and mothers' products 2015-2020 ($ billions)
Exhibit 53: B2C e-commerce market in China for publications 2015-2020 ($ billions)
Exhibit 54: B2C e-commerce market in China for food and beverages 2015-2020 ($ billions)
Exhibit 55: B2C e-commerce market in China for other products 2015-2020 ($ billions)
Exhibit 56: Smartphone penetration rate in China 2015-2020 (% of total mobile phone users)
Exhibit 57: Smartphone users in China 2015-2020 (millions of people)
Exhibit 58: Other factors driving market growth
Exhibit 59: Impact of drivers
Exhibit 60: Other factors hindering market growth
Exhibit 61: Impact of drivers and challenges
Exhibit 62: Online payments in China 2015-2020 ($ trillions)
Exhibit 63: Social media users in China 2015 (% of total population)
Exhibit 64: Mobile social media users in China 2015 (% of total population)
Exhibit 65: Omni-channel strategy by Alibaba Group: Advanced shopping experiences
Exhibit 66: Other factors that impact market growth
Exhibit 67: Alibaba: Business segmentation by revenue 2015
Exhibit 68: Alibaba: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 69: Dangdang: Business segmentation by revenue 2015
Exhibit 70: Dangdang: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 71: JD.com: Business segmentation by revenue 2015
Exhibit 72: JD.com: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 73: Suning: Product segmentation by revenue 2015
Exhibit 74: Suning: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 75: Suning: Geographical segmentation by revenue 2015
Exhibit 76: Vipshop: Business segmentation by revenue 2015
Exhibit 77: Vipshop: Business segmentation by revenue 2014 and 2015 ($ billions)
