Summary
The beer market in the Canary Islands saw growth due to an increase in tourists and an increase in local consumer confidence. Market value out performed market growth as consumers traded up to the premium segment due to the increased confidence
Key Findings
On-premise increased share due to higher number of tourists
Especial beer saw an increase as result of increased consumer confidence
Increased popularity of multipacks saw volume of metal can increase
PL volume fell due to consumers trading up
Synopsis
Canadeans Canary Islands Beer Market Insights 2015 Report provides a complete overview of the Canary Islands beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
Value by distribution channel 2010-2014, with 2015 forecasts
2013-2015 selected on/ off-premise retail prices
Details of key beer new product launches in 2014 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Canary Islands beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Canary Islands beer market to support your brand development and marketing initiatives
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the Canary Islands beer market
View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1. Data Revisions Summary
2. Executive Summary
3. Market Context
3.1Market Context
3.2Market Parameters Tables
4. Market Background Briefing
5. Market Update
5.1Market Commentary
5.2Packaging Trends
5.3Channel Analysis
5.4Beer Pricing Tables
5.5Beer Data Tables
6. Appendix
6.1Disclaimer
6.2Methodology and Product Definitions
6.3Map
List Of Tables
Table 1: Canary Islands Population Size and Growth, 2000-2017F
Table 2: Canary Islands Economic Indicators, 2006-2016F
Table 3: Taxation Base
Table 4: Historical Excise Rates of Beer
Table 5: Legal controls on Beer
Table 6: Tax Burden on Beer @ 5% Abv, 2014
Table 7: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2012-2014
Table 10: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 11: Beer Market Valuation (Local Currency), 2013-2015F
Table 12: Trade Margin Build-Up Model
Table 13: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 14: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 15: Commercial Beverage Consumption - Liters Per Capita, 2004-2015F
Table 16: Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 17: Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 18: Commercial Beverage Consumption - Million Liters, 2004-2015F
Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2004-2015F
Table 20: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 21: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 22: Beer Market Valuation (Local Currency), 2013-2015F
Table 23: Beer Consumption by Local Definition, 2011-2015F
Table 24: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 25: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 26: Beer Consumption by Type, 2011-2015F
Table 27: Beer Consumption by Geographic Scope, 2011-2015F
Table 28: Beer All Trademarks, 2010-2014
Table 29: Beer Brands by Local Definition, 2010-2014
Table 30: Beer Brands by Standard Price Segment, 2010-2014
Table 31: Beer Brands by Alcoholic Strength, 2010-2014
Table 32: Beer Brands by Type, 2010-2014
Table 33: Imported Brands by Origin, 2010-2014
Table 34: Beer Private Label Brands, 2010-2014
Table 35: Beer Trademark Owners, 2010-2014
Table 36: Beer Local Operators, 2010-2014
Table 37: Beer leading Brewers/Importers, 2010-2014
Table 38: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 39: Beer Distribution: On vs Off Premise, 2011-2015F
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014
