CDN Streaming Media Market Share Report
This concise, data-driven report pegs the commercial market value of streaming entertainment-based audio and video content distribution at between $50 and $90 million dollars in 2002. Market pricing models examined in detail. Includes extensive database listings of bandwidth service providers and respective content contracts, yielding market share in terms of video streams served or aggregate tuning hours delivered.
This detailed report contains an analysis of:
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
| The Total Commercial Market Value for Streaming Media Distribution Services in 2002 in the Entertainment and Media Area is Estimated at Between $50 Million to $90 Million Dollars | 1 | ||
| Streaming Video Distribution Makes Up Close to 60% of Total Commercial Media Services Market Value in 2002 | 1 | ||
| Streaming Media Bandwidth Services: Commercial Market Value 2002 | 2 | ||
| Established Brands and New Entrants Capture Streaming Video Distribution Market Share in 2002 | 3 | ||
| CDN Streaming Video Market Share 2002: Entertainment and Media Content Categories | 4 | ||
| What Bandwidth Providers Need to Know About Streaming Media Market Growth Dynamics | 5 | ||
| Internet Radio Averaged 83 Million Aggregate Tuning Hours Per Month During the First Six Months of the Year | 5 | ||
| Aggregate Tuning Hours – First Half 2002 | 6 | ||
| News, Music and Film are the Top Three Streaming Content Categories Over the Past Four Years (1999-2002) | 6 | ||
| Video Streams Served by Content Category | 7 | ||
| Total Video Streams Served and Content Category Comparison – 1999-2002 (half year totals only) | 7 | ||
| Video Stream Growth by Content Category | 8 | ||
| CHAPTER ONE | 9 | ||
| Sizing the Streaming Media Bandwidth Services Market for Entertainment and Information Content Distribution | 9 | ||
| Commercial Market Value of CDN Bandwidth Services for Streaming Entertainment and News Content Contracts Estimated at Between $66 and $90 Million Dollars in 2002 | 9 | ||
| Internet Radio: Bandwidth Services Analysis and Market Size | 10 | ||
| Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 11 Streaming Video Distribution Makes Up Close to 60% of Total Commercial Media Services Market Value in 2002 | 11 | ||
| Streaming Media Bandwidth Services: Commercial Market Value 2002 | 12 | ||
| Total Bandwidth Services Commerical Market Value: Internet Radio and Streaming Video | 13 | ||
| Bandwidth Services Pricing: Audtio and Video Segment Comparison Based on Per Gigabyte Rate | 14 | ||
| Bandwidth Services Market Dynamics and Trends: 2002 and 2003 | 14 | ||
| CHAPTER TWO | 17 | ||
| Bandwidth Provider Rankings and Segment Analysis | 17 | ||
| 2002 Was a Year of Pricing Model Maturation | 17 | ||
| Established Brands and New Entrants Capture Streaming Video Distribution Market Share in 2002 | 18 | ||
| Summary Data Analysis: CDN Video Streams Delivered 2002 | 19 | ||
| CDN Streaming Video Market Share 2002: Entertainment and Media Content Categories | 21 | ||
| Bandwidth Provider Ranking – Video Streams Delivered 2001 (“Free” and estimated “Pay” streams) | 22 | ||
| Bandwidth Provider Ranking--2001 | 23 | ||
| Streaming Video Distribution Database | 24 | ||
| Internet Radio Distribution Totaled 914.5 Million Aggregate Tuning Hours in 2002, 43.7% Through Independent Carrier Contracts | 56 | ||
| Internet Radio Distribution Market Share Analysis | 57 | ||
| Internet Radio Bandwidth Services Market Share Ranking | 58 | ||
| Internet Radio Distribution and Delivery Market Share Analysis | 59 | ||
| CHAPTER THREE | 70 | ||
| What Bandwidth Providers Need to Know About Internet Radio Growth Occuring Across a Diverse Programming Market Place | 70 | ||
| Internet Radio Averaged 83 Million Aggregate Tuning Hours per Month During the First Six Months of the Year | 70 | ||
| Aggregate Internet Radio Tuning Hours | 71 | ||
| Aggregate Tuning Hours – First Half 2002 | 71 | ||
| Aggregate Internet Radio Tuning Hours--Percent Change By Month | 72 | ||
| Aggregate Tuning Hours Per Month in 2002 are Lower than 2001 by 17% During The First Half Of The Year | 72 | ||
| Aggregate Average Tuning Hours per Month | 73 | ||
| Internet Radio Site, Network, Channel and Aggregator Tuning Hour Ratings—Half Year 2002 | 74 | ||
| Content Category Analysis by Month—Half Year 2002 | 74 | ||
| CHAPTER FOUR | 80 | ||
| What Bandwidth Providers Need to Know about Content Category Growth in the Video Segment | 80 | ||
| Streaming Video Audience Growth and Content Category Analysis: 1999 Through First Half 2002 | 80 | ||
| Streaming Content Category Definitions | 80 | ||
| Broadband Streams are now Forecast to Make Up 62.9% of Total Video Streams Accessed in 2002 | 81 | ||
| Narrowband and Broadband Streams Accessed Comparsion | 82 | ||
| Broadband and Narrowband Video Stream Growth Rate Comparison | 82 | ||
| News, Music and Film are the Top Three Streaming Content Categories Over the Past Four Years (1999-2002) | 82 | ||
| Video Streams Served by Content Category | 83 | ||
| Total Video Streams Served and Content Category Comparison – 1999-2002 (half year totals only) | 83 | ||
| All Content Categories Have Grown Substantially in Size Over the Past 4 Years | 84 | ||
| Video Stream Growth by Content Category | 84 | ||
| Top Categories in 2002 Are News, Film and Music | 85 | ||
| Video Streams by Category – 2002 Half Year | 85 | ||
| Total Half Year Film Streams Grew by 51% In 2002 | 85 | ||
| Total Half Year Film-Related Streams Served | 86 | ||
| Total Half Year Film-Related Video Streams Served | 86 | ||
| The Growth in Film Trailers Accessed Online has Been Dramatic Over the Past Four Years, with Top Films Generating Tens of Millions of Accesses | 87 | ||
| Top Streaming Video Movie Trailers | 87 | ||
| Content Category Analysis by Month--Half Year 2002 | 88 | ||
| Internet TV Streams Contract During the First Half Of 2002 as Sites Shutter or Move to Subscription Models | 93 | ||
| Total Half Year Internet TV Streams Served | 93 | ||
| Total Half Year Internet TV Streams Served Comparison | 93 | ||
| Internet Television | 94 | ||
| News and Information Streams Grew by 122% in the First Half of 2002 Compared to First Half 2001 | 99 | ||
| Total Half Year News and Information Streams Served | 99 | ||
| Total Half Year News and Information Streams Served Comparison | 100 | ||
| News, information, business and finance | 100 | ||
| General Entertainment Streams Grew by 88% During the First Half of 2002, Driven Primarily Cable TV Brands Offering Video on Their Web Sites | 106 | ||
| Total Half Year General Entertainment Streams Served | 106 | ||
| Total Half Year General Entertainment Streams Served Comparison | 107 | ||
| General Entertainment | 107 | ||
| Sports Streams Grew by 81.6% During the First Half of 2002 Comprared to 2001 | 112 | ||
| Total Half Year Sports Streams Served | 112 | ||
| Total Half Year Sports Streams Served Comparison | 113 | ||
| Sports | 113 | ||
| Music Video Streams Grew by 51.3% During the First Half of 2002; Music Video Streams Were Accessed 359.3 Million Times During the First Half of 2002 | 118 | ||
| Total Half Year Music Video Streams Served | 118 | ||
| Total Half Year Music Video Streams Served Comparison | 119 | ||
| Music videos, concerts and events | 119 | ||
| The Top Ten Streaming Video Sites by Month — January Through June — 2001 and 2002 | 124 | ||
| Video Views on the Top Ten Streaming Sites Grew by an Average of 126.9% in 2002 Compared to 2001 | 124 | ||
| Video Views on the Top Ten Streaming Sites--2001 vs. 2002 | 124 | ||
| Total Half Year Video Streams Served | 125 | ||
| Video Views On The Top Ten Sites Have Continued To Grow Into The Summer Months Of 2002 | 125 | ||
| The Top Ten Site Total Views – 2001 and 2002 | 126 | ||
| Top Ten Sites: Total Video Views | 126 | ||
| Total Video Streams Served Per Month Averaged 303 Million Streams Per Month In The First Half Of 2002 | 127 | ||
| Avg. Video Streams Served Per Month | 127 | ||
| The Top Ten Streaming Video Sites Exhibit Both Brand and Content Category Diversity | 127 | ||
| Top Ten Streaming Video Sites and Destinations | 129 | ||
| Top Ten Streaming Video Sites, Networks, Channels and Destinations | 130 | ||
| The Top Ten Streaming Video Sites and Networks | 131 | ||
| Top Ten Stream Video Sites, Destinations and Networks | 132 | ||
| The Top Twenty Streaming Video Sites and Destinations | 132 | ||
| CHAPTER FIVE | 134 | ||
| CDN Executive Q & A: Market Development and Bandwidth Product Positioning in 2002 | 134 | ||
| Aerocast |
134 |
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| Akamai Technologies | 137 | ||
| Blue Falcon Networks | 139 | ||
| Pro-Forma Bandwidth Pricing Model with Blue Falcon Solution | 140 | ||
| Centerspan Communications | 142 | ||
| DVLabs | 146 | ||
| Limelight Networks | 149 | ||
| Loudeye Technologies | 151 | ||
| Loudeye Targeting Over-The-Air Broadcasters with Private Label Internet Radio Solution | 154 | ||
| Activate Bandwidth Traffic Growth | 154 | ||
| Speedera | 155 | ||
| Post E-Media Acqusition, SMC to Focus on the Enterprise Segment | 158 | ||
| Custom Applications and Personalized Customer Service | 158 | ||
| Cisco Media Network Operating an Enterprise Level CDN and Production Studio | 159 | ||
| Cisco Media Network Data Traffic | 159 | ||
| Cisco’s Feedroom | 161 | ||
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