Summary
The slowdown in the economy has taken its toll on beverage consumption. However, the beer market is resilient and has seen uplift in quality. The increasing sophistication of consumer appetites and a rise in disposable income has precipitated a fall in demand for discount products and an upsurge in the consumption of premium and super premium products, which account for 24% of total consumption. Mainstream segment that dominated the Chile beer market holding 72% share is facing mounting competition from the upcoming demand for premium segment.
Key Findings
- Metal cans were the most popular single-serve packaging type, owing mainly to convenience of storage and ease of opening compared to glass bottles. The segment saw a growth of 3% in 2015.
- Overall consumption of super premium products has increased 167% since 2010. Heineken, the main premium brand in Chile, has increased volume 4% since 2014.
- After several years of steady growth, the consumption of discount beer began to taper off in 2014.
- The consumption volume of lager is up 22% on 2010 and 3% up on 2015. Lager is still the drink of choice when it comes to beer.
- Wheat beer is new to the Chilean market, having entered in 2014. Volume of the segment is tiny but gained 29% in 2015.
Synopsis
Canadean's Chile Beer Market Insights 2016 Report provides a complete overview of the Chile beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Chile beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Chile beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Chile beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Background Briefing
3 Market Update
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4 Brewer Profiles
5 Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes and Product Definitions
5.3 Map
List Of Tables
Table 1: Chile Population Size and Growth, 1987-2018F
Table 2: Latin America Population Size and Growth, 2005-2016F
Table 3: Chile Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal Controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv. 2015
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2013-2015
Table 10: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 11: Licensed Brand Owners and Licensees
Table 12: Beer Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 22: Beer Market Valuation (Local Currency), 2014-2016F
Table 23: Beer Consumption by Local Definition, 2012-2016F
Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 26: Beer Consumption by Type, 2012-2016F
Table 27: Beer Consumption by Geographic Scope, 2012-2016F
Table 28: Beer All Trademarks, 2011-2015
Table 29: Beer Brands by Local Definition, 2011-2015
Table 30: Beer Brands by Standard Price Segment, 2011-2015
Table 31: Beer Brands by Alcoholic Strength, 2011-2015
Table 32: Beer Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Beer Licensed Brands, 2011-2015
Table 35: Beer Trademark Owners, 2011-2015
Table 36: Beer Local Operators, 2011-2015
Table 37: Beer leading Brewers/Importers, 2011-2015
Table 38: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
Table 39: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 40: CCU Brand Volumes 2011-2015
Table 41: Cerveceria Chile Brand Volumes 2011-2015
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
