Summary
The beer market fell slightly during 2014, due to a slowdown in economic growth and the market reaching saturation. There was a shift from mainstream beer to premium beer as consumers tastes have developed. Imported beer is becoming more accepted by Chinese consumers and due to price decreases over the years, however overall share remains low. Metal can continued to show great growth as consumers prefer the convenience and environmental friendliness of the product.
Key Findings
- Beer market experienced a drop in 2014
- Top five key brewers managed to increase their collective share of the market
- Ref glass bottles are the dominating packaging type on the market
- Imported beer marked an impressive growth
Synopsis
Canadean's China Beer Market Insights 2015 Report provides a complete overview of the China beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
- Value by distribution channel 2010-2014, with 2015 forecasts
- 2013-2015 selected on- / off-premise retail prices
- Details of key beer new product launches in 2014 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the China beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the China beer market to support your brand development and marketing initiatives
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the China beer market
- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
List Of Tables
Table 1: China (National Research) Population Size and Growth, 1991-2017F
Table 2: China (National Research) Economic Indicators, 2006-2016F
Table 3: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 4: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 5: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 6: Taxation Base
Table 7: Historical Excise Rates of Beer
Table 8: Legal Controls on Beer
Table 9: Tax Burden on Beer @ 5% Abv, 2013
Table 10: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2012-2014
Table 13: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2013-2015F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Beer Prices, East Region: On-Premise, 2013-2015
Table 18: Selected Consumer Beer Prices, North Region: Off-Premise, 2013-2015
Table 19: Selected Consumer Beer Prices, South Region: Off-Premise, 2013-2015
Table 20: Selected Consumer Beer Prices, West Region: Off-Premise, 2013-2015
Table 21: Selected Consumer Beer Prices, East Region: On-Premise, 2013-2015
Table 22: Selected Consumer Beer Prices, North Region: On-Premise, 2013-2015
Table 23: Selected Consumer Beer Prices, South Region: On-Premise, 2013-2015
Table 24: Selected Consumer Beer Prices, West Region: On-Premise, 2013-2015
Table 25: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 26: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 27: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 28: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 29: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 30: Beer Market Valuation (Local Currency), 2013-2015F
Table 31: Beer Consumption by Local Definition, 2011-2015F
Table 32: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 33: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 34: Beer Consumption by Type, 2011-2015F
Table 35: Beer Consumption by Geographic Scope, 2011-2015F
Table 36: Beer All Trademarks, 2010-2014
Table 37: Beer Brands by Local Definition, 2010-2014
Table 38: Beer Brands by Standard Price Segment, 2010-2014
Table 39: Beer Brands by Alcoholic Strength, 2010-2014
Table 40: Beer Brands by Type, 2010-2014
Table 41: Imported Brands by Origin, 2010-2014
Table 42: Beer Licensed Brands, 2010-2014
Table 43: Beer Private Label Brands, 2010-2014
Table 44: Beer Trademark Owners, 2010-2014
Table 45: Beer Local Operators, 2010-2014
Table 46: Beer leading Brewers/Importers, 2010-2014
Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 48: Beer Distribution: On vs Off Premise, 2011-2015F
Table 49: A-BInBev China Investment Co Ltd Brand Volumes 2010-2014
Table 50: Asahi Breweries Brand Volumes 2010-2014
Table 51: Asia Brewery China Brand Volumes 2010-2014
Table 52: Carlsberg China Brand Volumes 2010-2014
Table 53: Chongqing Brewery Brand Volumes 2010-2014
Table 54: Heineken Asia Pacific Breweries China Brand Volumes 2010-2014
Table 55: China Resources Snow Breweries Ltd Brand Volumes 2010-2014
Table 56: Guangdong Brewery Brand Volumes 2010-2014
Table 57: Kirin China Brand Volumes 2010-2014
Table 58: Suntory China Brand Volumes 2010-2014
Table 59: Ginsber Brewery Brand Volumes 2010-2014
Table 60: Henan Jinxing Brewery Brand Volumes 2010-2014
Table 61: Tsingtao Brand Volumes 2010-2014
Table 62: Yanjing Brewery Brand Volumes 2010-2014
Table 63: Yunnan Lancangjiang Brewery Brand Volumes 2010-2014
Table 64: Hebei Lanbei Alcohol Co Ltd Brand Volumes 2010-2014
Table 65: San Miguel China Brand Volumes 2010-2014
Table 66: Zhujiang Beer Group Brand Volumes 2010-2014
Table 67: Lanzhou Yellow River Beer Group Brand Volumes 2010-2014
Table 68: Shandong New Immense Brewery Brand Volumes 2010-2014
Table 69: Xuanhua Zhonglou Beer Co Ltd Brand Volumes 2010-2014
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014
