Chinese Foodservice: The Future of Foodservice in China to 2019

Summary
The report provides detailed market analysis, information, and insights, including:

- Historic and forecast market size covering the entire China's Foodservice sector

- Detailed analysis of Consumer, Operator and Technology trends in the Chinese Foodservice sector

- Detailed analysis of market size, outlets and transactions in China for various categories in the Foodservice sector, such as Accommodation, Leisure, Pubs, Club and Bar, Restaurants, Retail, Travel, Workplace, Healthcare, Education, Military and Civil Defense, and Welfare and Services.

- Key players in the Chinese Foodservice market

- Detailed market classification across each category, with analysis using similar metrics


Key Findings
- Growing disposable income levels and urbanization have led to the changing eating habits of Chinese consumers who are developing an interest in health and wellness, and look for high quality food products when dining out.

- China is considered to be predominantly a tea country with low coffee consumption. However, the coffee culture is rapidly growing, particularly among younger Chinese consumers, driven by affluence and convenience.

- A large volume of international visitors traveling to China are driving demand for western style restaurants. International events such as the Shanghai World Expo Memorial Exhibition (2010) and BIO Convention in Beijing (2013) have also pushed the demand for western-style food such as dairy products (ice-cream, pizza, and flavored milk).

- Many international fast food/quick service restaurants are including local flavors in their international menus to cater to Chinese tastes. For example, 40% of Pizza Hut China's menu consists of Chinese food.

- The anti-waste campaign launched in 2012 in China, which aims to curb extravagance on food among officials, has impacted high-end restaurants and starred hotels in particular. As a result, many restaurants re-organized themselves from high-end restaurants to ones catering to middle-class customers and introduced new menus with “half portion, half price” offers.

- Foodservice operators are collaborating with online food delivery portals such as Ele.me (focuses on students) and waimaichaoren.com (focuses on white collar office workers), which provide food ordering and home delivery services

Synopsis
This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within China.

- This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Chinese foodservice market.

- This report provides details on the number of outlets, transactions, average price, foodservice sales, sales per outlet, and transactions per outlet across nearly 50 sub-channels.

- This report provides highly granular future forecasts and historic market data to aid market and strategic planning.

- This report will help you to assess the impact of economic recession and recovery on foodservice market growth.

Reasons To Buy
Why was the report written?

This report is the result of Canadean's extensive market research covering the Chinese foodservice industry. It provides detailed analysis foodservice industry values at channel level and China's business environment and landscape.

“Chinese Foodservice: The Future of Foodservice in China to 2019” provides a top-level overview and detailed market and channel insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Chinese foodservice value chain, and for new companies considering entering the market.

What is the current market landscape and what is changing?

Despite a slowdown in the Chinese economy and food safety scandals in the recent years, the Chinese Foodservice industry grew at a CAGR of 9.7% during 2009-2014. Growing income levels, rising tourism, and urbanization will contribute to an expanding Chinese Foodservice sector.

What are the key drivers behind recent market changes?

Economic growth and the rising income levels of Chinese consumers have shifted their preferences towards western cuisine, high quality food, and health and wellness. Driven by affluence and convenience, the coffee culture is rapidly growing, particularly among younger Chinese consumers. High-end restaurants are re-organizing and re-defining their menus to cater to middle- and low-end customers, following the anti-waste campaign launched in 2012.

What makes this report unique and essential to read?

“Chinese Foodservice: The Future of Foodservice in China to 2019” provides a top-level overview and detailed market and channel insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Chinese foodservice value chain, and for new companies considering entering the market.