Summary
Italian fashion designers are renowned for their craftsmen culture. However, with a weakening economy, rising unemployment, and lower household income, the clothing category witnessed a negative growth, with a declining CAGR of -1.15% over 2009-2014. Over the forecast period, Italian clothing retail sales are forecast to grow at a CAGR of 0.01% and per capita spending on clothing is forecast to decline at a CAGR of -0.39%. Similar to the clothing market, many consumers are looking out for discounts for footwear purchases. The overall footwear market is forecast to decline at a CAGR of -0.29% in 2014-2019.
Key Findings
- Over the forecast period, Italian clothing retail sales are forecast to grow at a CAGR of 0.01%.
- Online expenditure on clothing is expected to registering a CAGR of 22.14% by the end of 2019.
- With a majority share of 60.8%, the total footwear market was dominated by the women's footwear category in 2014.
- A wider choice of products, convenience, and the increasing penetration of smartphones is driving the sales of clothing and footwear through the online channel.
Synopsis
“Clothing and Footwear Retailing in Italy- Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting clothing and footwear retail dynamics for men's clothing, women's clothing, children's clothing, men's footwear, women's footwear, and children's footwear from 2009 to 2019
- Sales of clothing and footwear products through the following channels from 2009 to 2019: Clothing, footwear, accessories and luxury goods specialists; department stores; other specialist retailers; online; hypermarkets, supermarkets and hard-discounters; value, variety stores and general merchandise retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs and duty free retailers
- An overview of key clothing and footwear retailers operating across Italy and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on clothing and footwear sector in the Italian retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in clothing and footwear category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including menswear, womenswear, childrenswear, men's footwear, women's footwear and children's footwear in the market, with insights on performance across key channels from 2009, with forecasts until 2019
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and Technology trends influencing the clothing and footwear market
- Analysis of key international and domestic players operating in the clothing and footwear market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 An economy with a rising unemployment and growing debt levels
3.1.1 Italian economy shows signs of modest recovery after two years of recession
3.1.2 Households rebuild their savings influenced by gloomy economic conditions
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Threat of deflation is a concern for the Italian economy
3.1.5 Ongoing fiscal austerity and rising unemployment impacts the household consumption
3.2 Italy's population growth rate declines due to economic downturn
4 Italian Shoppers
4.1 Retail sales plummet against a backdrop of low consumer confidence
4.2 Shopping tourist contribute in a major way towards retail sales in the country
4.3 Growing internet and social media usage affect consumer's purchasing behavior
4.4 An increasing aging population deters retail sales growth across specific categories
5 Doing Business in Italy
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Jobs Act set to bring in labor market reform
5.3 Stability Law 2015 may have negative impact on retailers
5.4 Taxation in Italy
5.4.1 Corporate income tax
5.4.2 Withholding tax
5.4.3 Indirect tax
5.4.4 Value added tax (VAT)
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Clothing
6.1.2 Footwear
6.2 Clothing and Footwear Category Overview
6.2.1 Clothing
6.2.2 Footwear
6.3 Major Retailers
6.3.1 Clothing
6.3.2 Footwear
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Italy Clothing Retail Sales (EUR million), by Product Sub-Category, 2009-2014
Table 2: Italy Clothing Retail Sales (EUR million), by Product Sub-Category, 2014-2019
Table 3: Italy Footwear Retail Sales (EUR million), by Product Sub-Category, 2009-2014
Table 4: Italy Footwear Retail Sales (EUR million), by Product Sub-Category, 2014-2019
Table 5: Italy Clothing Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 6: Italy Clothing Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 7: Italy Clothing Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 8: Italy Clothing Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 9: Italy Clothing Retail Segmentation, by Channel Group, 2009-2019
Table 10: Italy Clothing Retail Sales (EUR mn), by Sub-Category, 2009-2014
Table 11: Italy Clothing Retail Sales Forecast (EUR mn), by Sub-Category, 2014-2019
Table 12: Italy Clothing Retail Sales (US$ mn), by Sub-Category, 2009-2014
Table 13: Italy Clothing Retail Sales Forecast (US$ mn), by Sub-Category, 2014-2019
Table 14: Italy Clothing Retail Segmentation, by Sub-Category, 2009-2019
Table 15: Italy Footwear Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 16: Italy Footwear Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 17: Italy Footwear Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 18: Italy Footwear Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 19: Italy Footwear Retail Segmentation, by Channel Group, 2009-2019
Table 20: Italy Footwear Retail Sales (EUR mn), by Sub-Category, 2009-2014
Table 21: Italy Footwear Retail Sales Forecast (EUR mn), by Sub-Category, 2014-2019
Table 22: Italy Footwear Retail Sales (US$ mn), by Sub-Category, 2009-2014
Table 23: Italy Footwear Retail Sales Forecast (US$ mn), by Sub-Category, 2014-2019
Table 24: Italy Footwear Retail Segmentation, by Sub-Category, 2009-2019
Table 25: Key Clothing Retailers in Italy
Table 26: Key Footwear Retailers in Italy
Table 27: Italy Exchange Rate EUR-US$ (Annual Average), 2009-2014
Table 28: Italy Exchange Rate EUR-US$ (Annual Average), 2015-2019
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (EUR billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (EUR billion, %),2014-2019
Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014E
Figure 7: Unemployment Rate(%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Italy (EUR billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (EUR), 2006 and 2014
Figure 17: Per Capita Spend (EUR) and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Consumer Confidence Index from 2011-2014
Figure 19: Tourist arrivals to Italy, (in thousands),2009 and 2014
Figure 20: Social Network users and Penetration, Jan-2015
Figure 21: Rise in aging population and median age to affect overall consumer spending
Figure 22: Key Components of Doing Business in Italy
Figure 23: Share of Clothing in overall Retail 2014 and 2019
Figure 24: Retail Sales Value and Growth (EUR billion, %) of Clothing 2014-2019
Figure 25: Spend per Head on Clothing 2014 and 2019
Figure 26: Share of Clothing by Womenswear, Menswear and Childrenswear 2014 and 2019
Figure 27: Womenswear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 28: Menswear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 29: Childrenswear Sales Value and Growth (EUR billion, %), 2014-2019
Figure 30: Online Spend in Clothing and Growth (EUR billion, %), 2014-2019
Figure 31: Online Share of Total Clothing Spend 2014 and 2019
Figure 32: Spending per Channel in Clothing (%) 2014 and 2019
Figure 33: Share of Footwear in Total Retail Sales, 2014 and 2019
Figure 34: Retail Sales Value and Growth (EUR billion, %) of Footwear, 2014-2019
Figure 35: Spend per Head on Footwear, 2014 and 2019
Figure 36: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014 and 2019
Figure 37: Women's Footwear Sales Value and Growth (EUR billion, %), 2014-2019
Figure 38: Men's Footwear Sales Value and Growth (EUR billion, %), 2014-2019
Figure 39: Children's Footwear Sales Value and Growth (EUR billion, %), 2014-2019
Figure 40: Online Spend in Footwear and Growth (EUR billion, %), 2014-2019
Figure 41: Online Share of Total Footwear Spend, 2014 and 2019
Figure 42: Spending per Channel in Footwear (%) 2014 and 2019
Figure 43: Italy Clothing Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 44: Italy Clothing Retail Sales and Forecast (EUR mn), by Sub-Category, 2009-2019
Figure 45: Italy Footwear Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 46: Italy Footwear Retail Sales and Forecast (EUR mn), by Sub-Category, 2009-2019
Figure 47: The Triangulated Market Sizing Methodology
