About Coconut water
Coconut water has emerged as a popular ready-to-drink (RTD) healthy beverage. Over the last few years, the demand for coconut water has increased significantly, especially in North America and Europe. Coconut water has emerged as a substitute for carbonated drinks and processed juices, owing to its high nutrition content. Coconut water is a clear liquid extracted from unripe (green) coconuts. It is technically a fruit juice and is a popular drink among consumers in tropical countries. Packaged coconut water is prepared by extracting the liquid from selected tender coconuts. It undergoes a special process and then packaged in food-grade cans, polyethylene terephthalate (PET) bottles, or cartons. Depending on the brand, packaged coconut water usually has a shelf life of 9-18 months. Coconut water is marketed as a natural healthy drink.
Technavio’s analysts forecast the Coconut Water Market in the US to grow at a CAGR of 25.89% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the Coconut Water Market in the US for 2017-2021. To calculate the market size, the report considers the sales of coconut water products to individual consumers.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Coconut Water Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Coca-Cola
• PepsiCo
• Vita Coco
Other prominent vendors
• Amy & Brian Naturals
• Bai
• C20 Pure Coconut Water
• C-COCONUT WATER
• CHi
• Cocojal
• Edward & Sons
• FROLIC FOODS
• H2coco
• Harmless Harvest
• INVO COCONUT WATER
• iTi Tropicals
• jax coco
• nudie
• Pulse Beverage
• Pure Brazilian Coconut Water
• Purity Organic
• Raw C
• Taste Nirvana
• Temple Lifestyle
• Thai Agri Foods
• Zola
• Zumi Natural (Coco Zumi)
Market driver
• Health benefits associated with consumption of coconut water
• For a full, detailed list, view our report
Market challenge
• Non-availability of coconuts
• For a full, detailed list, view our report
Market trend
• Packaging innovations
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Market outline
PART 05: Market landscape
• Market overview
• Global coconut water market
• Coconut water market in the US
• Five forces analysis
PART 06: Technological outlook for manufacturing coconut water
• Technology used in processing coconut water
PART 07: Market segmentation by product type
• Sweetened coconut water market in the US
• Unsweetened coconut water market in the US
PART 08: Market segmentation by flavor type
• Flavored coconut water market in the US
• Plain coconut water market in the US
PART 09: Market segmentation by distribution channel
PART 10: Decision framework
PART 11: Drivers and challenges
• Market drivers
• Market challenges
PART 12: Market trends
• Packaging innovations
• Emergence of ethical consumerism
• Growing vegan population in the US
PART 13: Vendor landscape
• Competitive scenario
• Competitive positioning matrix
• Market positioning matrix based on product portfolio and distribution network for key market players
• Coca-Cola
• PepsiCo
• Vita Coco
• Other prominent vendors
List of Exhibits
Exhibit 01: Coconut water market in the US in the global coconut water market 2016
Exhibit 02: Global coconut water market 2016-2021 ($ billions)
Exhibit 03: Coconut water market in the US 2016-2021 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Flash pasteurization process
Exhibit 06: High-pressure processing
Exhibit 07: Coconut water market in the US by product type 2016 and 2021 (% share)
Exhibit 08: Sweetened coconut water market in the US 2016-2021 ($ billions)
Exhibit 09: Unsweetened coconut water market in the US 2016-2021 ($ billions)
Exhibit 10: Coconut water market in the US by flavor type 2016 and 2021 (% share)
Exhibit 11: Flavored coconut water market in the US 2016-2021 ($ billions)
Exhibit 12: Plain coconut water market in the US 2016-2021 ($ billions)
Exhibit 13: Coconut water market in the US by distribution channel 2016 (% share)
Exhibit 14: Competitive positioning matrix for key coconut water manufacturers in 2016
Exhibit 15: Market positioning matrix based on product portfolio and distribution network for key market players
Exhibit 16: Coca-Cola: Net operating revenue comparison 2015 and 2016 ($ billions)
Exhibit 17: Coca-Cola: Business segmentation by net operating revenue 2016 (% share)
Exhibit 18: Coca-Cola: Geographical segmentation by revenue 2016 (% share)
Exhibit 19: Coca-Cola in coconut water market in the US
Exhibit 20: PepsiCo: Subsidiary description
Exhibit 21: PepsiCo: Net revenue comparison 2015 and 2016 ($ billions)
Exhibit 22: PepsiCo: Operating profit comparison 2015 and 2016 ($ billions)
Exhibit 23: PepsiCo: Business segmentation by revenue 2016 (% share)
Exhibit 24: PepsiCo in coconut water market in the US
Exhibit 25: Vita Coco: Product segmentation in coconut water market in the US
Exhibit 26: Vita Coco Product description
Exhibit 27: Vita Coco Café product description
Exhibit 28: Vita Coco Kids product details
