Synopsis
"Confectionery Market in Kenya: Databook to 2017" is the result of Canadean’s extensive market research covering the Confectionery market in Kenya.
The report presents detailed historic and forecast data on the Confectionery consumption trends in Kenya, offering consumption volume and value at market and category level. Bringing together Canadean’s research, modeling, and analysis expertise to develop uniquely detailed market data, it allows both foreign and domestic companies to identify the market dynamics of overall Confectionery sales, and remain sensitive to those categories that will be in the ascendency in the coming years.
Scope
Detailed category coverage is provided, covering seven product segments that include:
• Chocolate
• Gum
• Sugar Confectionery
Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics, and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Through its provision of authoritative and granular detail of the Confectionery market in Kenya, this report fills the gaps in marketers’ understanding of market trends and the components of change driving them. Thanks to its provision of comprehensive and granular insights into the Confectionery market in Kenya, the report facilitates the confident updating of strategic and tactical plans.
Reasons To Buy
This report will enable an accurate understanding of key trends in Kenya Confectionery market, facilitating the promotion of growth in your business through its provision of comprehensive data. It will help you understand your own and your competitors’ position in the market, allowing for the effective identification of lucrative areas for future competition.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017.
1.2.2 Category Definitions
1.2.3 Volume Units and Aggregations
1.2.4 CAGR Definition and Calculation
1.2.5 Exchange Rates
1.2.6 Methodology Summary
2 Kenya Confectionery Market Analysis, 2007–17
2.1 Confectionery Value Analysis, 2007–17
2.1.1 Overall Confectionery Market Value, 2007–17
2.1.2 Confectionery Market Value by Category, 2007–17
2.1.3 Market Growth Dynamics by Value – Confectionery, 2007–17
2.2 Confectionery Volume Analysis, 2007–17
2.2.1 Overall Confectionery Market Volume, 2007–17
2.2.2 Confectionery Market Volume by Category, 2007–17
2.2.3 Market Growth Dynamics by Volume – Confectionery, 2007–17
3 Kenya Chocolate Market Analysis, 2007–17
3.1 Chocolate Value Analysis, 2007–17
3.1.1 Chocolate Market by Value, 2007–17
3.1.2 Average Consumer Price/Kg – Chocolate, 2007–17
3.2 Chocolate Volume Analysis, 2007–17
3.2.1 Chocolate Market by Volume, 2007–17
3.3 Market Growth Dynamics – Chocolate, 2007–17
3.3.1 Chocolate Market Growth Dynamics by Value, 2007–17
3.3.2 Chocolate Market Growth Dynamics by Volume, 2007–17
4 Kenya Gum Market Analysis, 2007–17
4.1 Gum Value Analysis, 2007–17
4.1.1 Gum Market by Value, 2007–17
4.1.2 Average Consumer Price/Kg – Gum, 2007–17
4.2 Gum Volume Analysis, 2007–17
4.2.1 Gum Market by Volume, 2007–17
4.3 Market Growth Dynamics – Gum, 2007–17
4.3.1 Gum Market Growth Dynamics by Value, 2007–17
4.3.2 Gum Market Growth Dynamics by Volume, 2007–17
5 Kenya Sugar Confectionery Market Analysis, 2007–17
5.1 Sugar Confectionery Value Analysis, 2007–17
5.1.1 Sugar Confectionery Market by Value, 2007–17
5.1.2 Average Consumer Price/Kg – Sugar Confectionery, 2007–17
5.2 Sugar Confectionery Volume Analysis, 2007–17
5.2.1 Sugar Confectionery Market by Volume, 2007–17
5.3 Market Growth Dynamics – Sugar Confectionery, 2007–17
5.3.1 Sugar Confectionery Market Growth Dynamics by Value, 2007–17
5.3.2 Sugar Confectionery Market Growth Dynamics by Volume, 2007–17
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List Of Tables
Table 1: Category Definitions - Confectionery Market
Table 2: Volume Units for Confectionery Market
Table 3: Kenya Exchange Rate KES – USD (Annual Average), 2007 – 2012
Table 4: Kenya Exchange Rate KES – USD (Annual Average), 2013 – 2017 Forecast
Table 5: Kenya Confectionery Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 6: Kenya Confectionery Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 7: Kenya Confectionery Market Value (KES m) by Category, 2007–12
Table 8: Kenya Confectionery Market Value (KES m) by Category, 2012–17
Table 9: Kenya Confectionery Market Value (USD m) by Category, 2007–12
Table 10: Kenya Confectionery Market Value (USD m) by Category, 2012–17
Table 11: Kenya Confectionery Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by Value (KES m)
Table 12: Kenya Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 13: Kenya Confectionery Market Volume (Kg m) by Category, 2007–12
Table 14: Kenya Confectionery Market Volume (Kg m) by Category, 2012–17
Table 15: Kenya Confectionery Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Kg m)
Table 16: Kenya Chocolate Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 17: Kenya Chocolate Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 18: Kenya Chocolate Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Table 19: Kenya Chocolate Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 20: Kenya Chocolate Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 21: Kenya Chocolate Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 22: Kenya Gum Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 23: Kenya Gum Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 24: Kenya Gum Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Table 25: Kenya Gum Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 26: Kenya Gum Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 27: Kenya Gum Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 28: Kenya Sugar Confectionery Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 29: Kenya Sugar Confectionery Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 30: Kenya Sugar Confectionery Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Table 31: Kenya Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 32: Kenya Sugar Confectionery Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 33: Kenya Sugar Confectionery Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
List Of Figures
Figure 1: Kenya Confectionery Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 2: Kenya Confectionery Market Value (KES m) by Category, 2007–17
Figure 3: Kenya Confectionery Market Dynamics, by Category, by Market Value, 2007–17
Figure 4: Kenya Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 5: Kenya Confectionery Market Volume (Kg m) by Category, 2007–17
Figure 6: Kenya Confectionery Market Dynamics, by Category, by Market Volume 2007–17
Figure 7: Kenya Chocolate Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 8: Kenya Chocolate Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Figure 9: Kenya Chocolate Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 10: Kenya Chocolate Market Growth Dynamics by Value, 2007–17
Figure 11: Kenya Chocolate Market Growth Dynamics by Volume, 2007–17
Figure 12: Kenya Gum Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 13: Kenya Gum Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Figure 14: Kenya Gum Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 15: Kenya Gum Market Growth Dynamics by Value, 2007–17
Figure 16: Kenya Gum Market Growth Dynamics by Volume, 2007–17
Figure 17: Kenya Sugar Confectionery Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 18: Kenya Sugar Confectionery Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Figure 19: Kenya Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 20: Kenya Sugar Confectionery Market Growth Dynamics by Value, 2007–17
Figure 21: Kenya Sugar Confectionery Market Growth Dynamics by Volume, 2007–17
