Summary
The Bakery and Cereals market in Venezuela is forecast to grow at a marginally higher rate during 2015-2020 compared to 2010-2015, which is mainly influenced by the presence of large base of young population. The market is led by the Bread and Rolls category in both value terms and volume terms while the Cereal Bars category is forecast to register fastest growth during 2015-2020. Food and Drinks Specialists is the leading distribution channel for Bakery and Cereals products in the country. The Kellogg company, J. M. Smucker Company and C.A. Sucesora De Jose Puig and Cia are the leading players in the market.
Key Findings
- The Bakery and Cereals market in Venezuela is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015.
- The Cereal Bars category is forecast to register fastest value growth among all Bakery and Cereal categories during 2015-2020.
- The Cheese-Flavored Crackers segment is expected to gain maximum share growth within the Savory Biscuits category.
- Convenience Store and Food and Drinks Specialists are the leading distribution channels in Venezuela's Bakery and Cereals market.
- Corn Flakes is the leading brand in the Breakfast Cereals category in Venezuela's Bakery and Cereals market.
- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Venezuela.
Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways
Market Overview and Consumer Demographics
- Value and volume analysis for the Venezuelan Bakery and Cereals market
- Impact of exchange rate fluctuations on the Venezuelan Bakery and Cereals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in the Venezuelan Food market
- Leading distribution channels (value terms) in the Venezuelan Bakery and Cereals market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value and volume terms) by category
- Penetration of private label by category in the Venezuelan Bakery and Cereals market
- Private label growth (in value terms) compared to brands
Packaging
- Bakery and Cereals market by type of packaging material/container (in volume terms)
- Bakery and Cereals market by type of packaging closure/outer (in volume terms)
- Bakery and Cereals market by type of packaging, forecast(in volume terms)
Innovation examples
- New products launched in the Venezuelan Bakery and Cereals market
Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Health and Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
List Of Tables
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in VEF and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to VEF
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (VEF and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020
