Summary The Bulgarian Fish and Seafood market is led by the Fresh Fish and Seafood category in both value and volume terms as on 2015. The Frozen Fish and Seafood category is projected to witness fastest growth during 2015-2020. Food and Drinks Specialists is the leading distribution channel for Fish and Seafood products. Key Findings - Among the six categories analyzed, Frozen Fish and Seafood will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020. - Fresh Fish and Seafood (Counter) is the leading category with 34.1% share by value in the overall Fish and Seafood market in Bulgaria as on 2015. - The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020. - Food and Drinks Specialists is the leading distribution channel for the overall Fish and Seafood distribution in Bulgaria. Synopsis Canadean's Consumer and Market Insights report on the Fish and Seafood market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands... Research Beam Model: Research Beam Product ID: 457757 875 USD New
Consumer and Market Insights: Fish and Seafood in Bulgaria
 
 

Consumer and Market Insights: Fish and Seafood in Bulgaria

  • Category : Food and Beverages
  • Published On : March   2016
  • Pages : 44
  • Publisher : Canadean
 
 
 
Summary
The Bulgarian Fish and Seafood market is led by the Fresh Fish and Seafood category in both value and volume terms as on 2015. The Frozen Fish and Seafood category is projected to witness fastest growth during 2015-2020. Food and Drinks Specialists is the leading distribution channel for Fish and Seafood products.

Key Findings
- Among the six categories analyzed, Frozen Fish and Seafood will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020.

- Fresh Fish and Seafood (Counter) is the leading category with 34.1% share by value in the overall Fish and Seafood market in Bulgaria as on 2015.

- The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020.

- Food and Drinks Specialists is the leading distribution channel for the overall Fish and Seafood distribution in Bulgaria.

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Bag/Sachet, Can-Food, Tray, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for the BulgarianFish and Seafood market
- Historic and forecast consumption in the BulgarianFish and Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Bulgarian Food market
- Leading distribution channels (value terms) in the Bulgarian Fish and Seafood market
- Leading distribution channels (value terms) by category

Packaging
- Fish and Seafood market by type of packaging material/container (in volume terms)
- Fish and Seafood market by type of packaging closure/outer (in volume terms)
- Fish and Seafood market by type of packaging, forecast (in volume terms)

Brand Share
- Market share of leading brands (in value terms) by category

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Segment Definitions
- Channel definitions
- Methodology
- About Canadean
List Of Tables
Table 1: Market value analysis in BGN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BGN
Table 4: Average prices (BGN and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015
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