Summary The Belgian Fragrances market is forecast to register moderate growth in value and volume terms during 2014-2019. The Female Fragrances category has the highest value and volume share in the overall Fragrances market while Unisex Fragrances category is forecast to register the fastest growth during 2014-2019. Health and Beauty is the leading distribution channel across Fragrances categories while sales through Convenience Stores registered the fastest CAGR growth during 2011-2014. Key Findings - Rise in GDP per capita and low inflation rate provides opportunities for marketers of consumer packaged goods in Belgium - Belgian consumers prefer value for money Fragrances due to rising inflation of personal care products - The Belgian Fragrances market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014 - In the Belgian Fragrances market, Female Fragrances is the largest category by value and volume while Unisex Fragrances is forecast to be the fastest growing category, registering a CAGR of 3.1% during 2014-2019 - Health and Beauty stores was the leading distribution channel for... Research Beam Model: Research Beam Product ID: 332120 875 USD New
Consumer and Market Insights: Fragrances Market in Belgium
 
 

Consumer and Market Insights: Fragrances Market in Belgium

  • Category : Consumer Goods
  • Published On : September   2015
  • Pages : 48
  • Publisher : Canadean
 
 
 
Summary
The Belgian Fragrances market is forecast to register moderate growth in value and volume terms during 2014-2019. The Female Fragrances category has the highest value and volume share in the overall Fragrances market while Unisex Fragrances category is forecast to register the fastest growth during 2014-2019. Health and Beauty is the leading distribution channel across Fragrances categories while sales through Convenience Stores registered the fastest CAGR growth during 2011-2014.

Key Findings
- Rise in GDP per capita and low inflation rate provides opportunities for marketers of consumer packaged goods in Belgium

- Belgian consumers prefer value for money Fragrances due to rising inflation of personal care products

- The Belgian Fragrances market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014

- In the Belgian Fragrances market, Female Fragrances is the largest category by value and volume while Unisex Fragrances is forecast to be the fastest growing category, registering a CAGR of 3.1% during 2014-2019

- Health and Beauty stores was the leading distribution channel for Fragrances and accounted for 43.8% distribution share in 2014 while sales through Convenience Stores registered the fastest at a CAGR of 3.3% during 2011-2014

Synopsis
Canadean's Consumer and market Insight report on the Fragrances market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Belgium Fragrances market
Historical and projected sales in the Belgium Fragrances market
Degree of trade up/down-trade in the Belgium Fragrances market
Comparison of Belgium Fragrances market compared to other key countries
Market volume of Belgium Fragrances by category
Historical and project market value of Belgium Fragrances by category
Winners and losers in the Belgium Fragrances market
Segment share of the category and change in market share in the Belgium Fragrances market
Penetration of private label, by categories, in the Belgium Fragrances market
Private label performance compare to national brands in the Belgium Fragrances market
Leading companies in the Belgium Fragrances market by category
Leading brands in the Belgium Fragrances market by category
Retailer and packaging
Leading retailers in the Belgium food market
Leading distribution channels in the Belgium Fragrances market
Leading distribution channels by category in the Belgium Fragrances market
Belgium Fragrances market by type of packaging
Belgium Fragrances market by type of packaging closure/outer
Belgium Fragrances market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Belgium Fragrances market
Private Label consumption occasions by age and gender in the Belgium Fragrances market
Under/Over-consumption levels in the Belgium Fragrances market by gender and age
Consumption frequency by type of consumer in the Belgium Fragrances market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Belgium Fragrances market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Belgium Fragrances market
Market volume of the Belgium Fragrances market by category and trend
For leading trends in the Belgium Fragrances market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Belgium Fragrances market
How to target the trend in the Belgium Fragrances market
How the trend will evolve in the Belgium Fragrances market
Innovation examples
New product examples launched in the Belgium Fragrances market
New product examples launched in the global Fragrances market
Actions and Recommendations
How to successfully target key trends in the Belgium Fragrances market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List Of Tables
Table 1: Country indicators - overall cosmetics and toiletries value and volume, 2014
Table 2: Market value analysis in EUR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (EUR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall cosmetics and toiletries, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
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