Summary
Declining inflation rates and rising disposable income in Hungary support the growth of consumer packaged goods market. In terms of market size the Hungarian Fragrances market is led by Female Fragrances category. Avon was the leading brand across categories in 2014 in the Hungarian Fragrances market.
Key Findings
- Across the three analysed categories, the Female Fragrances is the leading category in terms of market size and is also forecast to register the fastest value growth at a CAGR of 2.1% during 2014-2019.
- The Mass Fragrances segment holds the major market share in both the Male and Female Fragrances categories, while Premium Fragrances segments with 63.8% share leads within the Unisex Fragrances category.
- The Hungarian Fragrance market is competitive with brands like Avon, Adidas and 4711 accounts for major market share.
- Hypermarkets and Supermarkets led the distribution of Fragrance products in Hungary and accounted for 65.3% distribution share in 2014, followed by Health and Beauty Stores with a 12.2% share.
Synopsis
The Canadean's Consumer and Market Insights report on the Fragrance sector in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores and more
- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Hungary Fragrances market
Historical and projected sales in the Hungary Fragrances market
Degree of trade up/down-trade in the Hungary Fragrances market
Comparison of Hungary Fragrances market compared to other key countries
Market volume of Hungary Fragrances by category
Historical and project market value of Hungary Fragrances by category
Winners and losers in the Hungary Fragrances market
Segment share of the category and change in market share in the Hungary Fragrances market
Penetration of private label, by categories, in the Hungary Fragrances market
Private label performance compare to national brands in the Hungary Fragrances market
Leading companies in the Hungary Fragrances market by category
Leading brands in the Hungary Fragrances market by category
Retailer and packaging
Leading retailers in the Hungary food market
Leading distribution channels in the Hungary Fragrances market
Leading distribution channels by category in the Hungary Fragrances market
Hungary Fragrances market by type of packaging
Hungary Fragrances market by type of packaging closure/outer
Hungary Fragrances market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Hungary Fragrances market
Private Label consumption occasions by age and gender in the Hungary Fragrances market
Under/Over-consumption levels in the Hungary Fragrances market by gender and age
Consumption frequency by type of consumer in the Hungary Fragrances market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Hungary Fragrances market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Hungary Fragrances market
Market volume of the Hungary Fragrances market by category and trend
For leading trends in the Hungary Fragrances market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Hungary Fragrances market
How to target the trend in the Hungary Fragrances market
How the trend will evolve in the Hungary Fragrances market
Innovation examples
New product examples launched in the Hungary Fragrances market
New product examples launched in the global Fragrances market
Actions and Recommendations
How to successfully target key trends in the Hungary Fragrances market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List Of Tables
Table 1: Country indicators - overall cosmetics and toiletries value and volume, 2014
Table 2: Market value analysis in HUF and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (HUF) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (HUF, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall cosmetics and toiletries, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
