Summary
The Italian Fragrances market was led by the Female Fragrances category by value sales in 2014. The Unisex Fragrances category is forecast to register fastest growth during 2014-2019. Hypermarkets and Supermarkets was the preferred shopping destination for purchasing Fragrances in the country in 2014. The Italian Fragrances market is led by international brands such as Chanel and Giorgio Armani.
Key Findings
- The Italian Fragrances market accounts for nearly one-eighth of the overall Cosmetics and Toiletries industry in the country
- Of the three Fragrances categories analyzed, Female Fragrances will remain the largest category while Unisex Fragrances is forecast to be the fastest growing category registering a CAGR of 2.0% during 2014-2019
- The Italian Fragrances market is dominated by international players such as Chanel S.A., L'Oreal S.A. and The Procter and Gamble Company and few domestic players such as Benetton Group S.P.A
- Hypermarkets and Supermarkets was the leading distribution channel for Fragrances and accounted for 27.5% distribution share in 2014, while sales through Department Stores registered the fastest growth at during 2011-2014
- Private label products have a low presence in the Italian Fragrances market but have exhibited higher growth than brands during 2011-2014. Private label products in Female Fragrances and Male Fragrances registered a high CAGR of 39.7% during the same period
Synopsis
Canadean's Consumer and Market Insights report on the Fragrances market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Italy Fragrances market
Historical and projected sales in the Italy Fragrances market
Degree of trade up/down-trade in the Italy Fragrances market
Comparison of Italy Fragrances market compared to other key countries
Market volume of Italy Fragrances by category
Historical and project market value of Italy Fragrances by category
Winners and losers in the Italy Fragrances market
Segment share of the category and change in market share in the Italy Fragrances market
Penetration of private label, by categories, in the Italy Fragrances market
Private label performance compare to national brands in the Italy Fragrances market
Leading companies in the Italy Fragrances market by category
Leading brands in the Italy Fragrances market by category
Retailer and packaging
Leading retailers in the Italy food market
Leading distribution channels in the Italy Fragrances market
Leading distribution channels by category in the Italy Fragrances market
Italy Fragrances market by type of packaging
Italy Fragrances market by type of packaging closure/outer
Italy Fragrances market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Italy Fragrances market
Private Label consumption occasions by age and gender in the Italy Fragrances market
Under/Over-consumption levels in the Italy Fragrances market by gender and age
Consumption frequency by type of consumer in the Italy Fragrances market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Italy Fragrances market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Italy Fragrances market
Market volume of the Italy Fragrances market by category and trend
For leading trends in the Italy Fragrances market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Italy Fragrances market
How to target the trend in the Italy Fragrances market
How the trend will evolve in the Italy Fragrances market
Innovation examples
New product examples launched in the Italy Fragrances market
New product examples launched in the global Fragrances market
Actions and Recommendations
How to successfully target key trends in the Italy Fragrances market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List Of Tables
Table 1: Country indicators - overall cosmetics and toiletries value and volume, 2014
Table 2: Market value analysis in EUR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (EUR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall cosmetics and toiletries, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
