Summary
The Hungarian Hot Drinks market is being led by the Hot Coffee category in both value and volume terms. It is also forecast to register fastest growth during 2015-2020. Convenience Stores is the leading distribution channel in the Hungarian Hot Drinks market. Private label products in the Hot Tea category registered the fastest growth during 2012-2015. Pickwick and Lipton are the leading brands in Hot Tea category.
Key Findings
The Hot Drinks market in Hungary is forecast to grow at a CAGR of 1.0% in US$ terms during 2015-2020
The purchasing pattern remains unchanged in the Hungarian Hot Drinks market
The Hot Coffee category has the highest volume share in the overall Hot Drinks market
The Green Tea segment is expected to gain share growth within the Hot Tea category
Hypermarkets and Supermarkets is the leading distribution channel in the Other Hot Drinks category
Pickwick and Lipton are the leading brands in Hot Tea category
The Hot Coffee category has the highest private label penetration in the Hungarian Hot Drinks market
Synopsis
Canadean's Consumer and Market Insights report on the Hot Drinks market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Rigid Metal, Paper and Board and others; container data for:Jar, Bag/Sachet, Tin, Box and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
- Value and volume analysis for the Hungarian Hot Drinks market
- Impact of exchange rate fluctuations on the Hungarian Hot Drinks market
- Degree of trade up/down in the HungarianHot Drinksmarket (On-trade and Off-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in the HungarianFood market
- Leading distribution channels (value terms) in the Hungarian Hot Drinks market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value terms) by category
- Penetration of private label by category in the Hungarian Hot Drinks market
- Private label growth (in value terms) compared to brands
Packaging
- Hot Drinks market by type of packaging material/container (in volume terms)
- Hot Drinks market by type of packaging closure/outer (in volume terms)
- Hot Drinks market by type of packaging, forecast (in volume terms)
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
- Disclaimer
List Of Tables
Table 1: Market value analysis in US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to HUF
Table 4: Market volume growth, by category, 2015-2020
Table 5: Market volume growth, by category (Off-trade), 2015-2020
Table 6: Market volume growth, by category (On-trade), 2015-2020
Table 7: Segment level analysis by category, 2015
Table 8: Average prices (HUF and US$) by category, 2015
Table 9: Leading retailers
Table 10: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down (Off-trade), 2015
Figure 4: Consumers purchase behavior -Trading up/down (On-trade), 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category (Off-trade), 2010-2020
Figure 7: Market value growth analysis by category (On-trade), 2010-2020
Figure 8: Historic and forecast value analysis by category, 2010-2020
Figure 9: Change in market share by category, 2015-2020
Figure 10: Leading distribution channels, Hot Drinks market (2012 vs 2015)
Figure 11: Leading distribution channels, Hot Drinks market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 17:Growth in key packaging material, container, closure and outer type, 2015-2020
