Summary
Rising disposable income and increasing domestic demand will drive the growth in the Bulgarian Personal Hygiene market. Anti-Perspirants is the leading category in value consumption. Consumers prefer to purchase products across categories from Health and Beauty Stores which account for one-third of the distribution share.
Key Findings
The Personal Hygiene market in Bulgaria will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015.
The Anti-Perspirants and Deodorants category will register the fastest growth at a CAGR of 4.6% during 2015-2019.
The Bulgarian Personal Hygiene market is dominated by international companies such as Unilever PLC, Beiersdorf AG and Reckitt Benckiser PLC.
Bottle containers made of Rigid Plastics is the most used packaging material in the Personal Hygiene market in Bulgaria.
Synopsis
Canadeans Consumer and Market Insights report on the Personal Hygiene market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Bottles, Box, Aerosol and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Introduction
Report Scope
Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for Bulgaria's Personal Hygiene market
Historic and forecast consumption in Bulgaria's Personal Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Bulgaria's Cosmetics and Toiletries market
Leading distribution channels (value terms) in Bulgaria's Personal Hygiene market
Leading distribution channels (value terms) by category
Packaging
Personal Hygiene market by type of packaging material/container (in volume terms)
Personal Hygiene market by type of packaging closure/outer (in volume terms)
Personal Hygiene market by type of packaging, forecast (in volume terms)
Brand Share
Market share of leading brands (in value terms) by category
Innovation examples
New products launched in Bulgaria's Personal Hygiene market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List Of Tables
Table 1: Market value analysis in BGN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BGN
Table 4: Average prices (BGN and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share analysis by categories, 2015
