Summary
The Personal Hygiene market in Hungary is forecast to register higher growth during 2015-2020, supported by increasing disposable income in the country. Anti-Perspirants and Deodorants is the leading value category, while Soap is the largest category in volume terms.
Key Findings
- Rising disposable income coupled with a large working population is driving the consumer packaged goods market in Hungary
- The Anti-Perspirants and Deodrants will register the fastest growth at a CAGR of 4.4% during 2015-2020
- Health and Beauty Stores is the leading distribution channel in the Hungarian Personal Hygiene market
- The private label penetration in Hungarian Personal Hygiene market is high.
- The Hungarian Personal Hygiene market is dominated by international companies such as Unilever PLC, Beiersdorf AG and Colgate-Palmolive GmbH etc.
- Bottle containers made using Rigid Plastics is the most used container type in the Personal Hygiene market in Hungary.
Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Anti-Perspirants and Deodrants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for:, Box, Film, Wrapper and others.
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
- Value and volume analysis for the Hungarian Personal Hygiene market
- Historic and forecast consumption in the Hungarian Personal Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in the Hungarian Personal Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
- Leading retailers in the Hungarian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Hungarian Personal Hygiene market
- Leading distribution channels (value terms) by category
Packaging
- Personal Hygiene market by type of packaging material/container (in volume terms)
- Personal Hygiene market by type of packaging closure/outer (in volume terms)
- Personal Hygiene market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
- Penetration of private label by categories in the Hungarian Personal Hygiene market
- Private label growth (in value terms) compared to national brands
- Market share of leading brands (in value terms) by category
Innovation examples
- New products launched in the Hungarian Personal Hygiene market
Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
List Of Tables
Table 1: Market value analysis in HUF and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to HUF
Table 4: Average prices (HUF and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015
