Summary
A steady economy along with growing domestic consumption will create growth opportunities in the South-Korean Spirits market. Specialty Spirits is the leading category in value terms while the Vodka category is forecast to register the fastest growth during 2015-2019
Key Findings
- Of the eight categories analyzed, Vodka will be the fastest growing value category, registering a CAGR of 15.9% during 2015-2019
- The Spirits market in South Korea accounted for more than half of the overall Wine and Spirits retail sales during 2011-2014
- Bottle is the only container type used for packaging of products in the South Korean Spirits market.
- The Whiskey category will gain maximum market share in value terms during 2015-2019
Synopsis
Canadeans Consumer and Market Insights report on the Spirits market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Introduction
Report Scope
Country Context
Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume for the South Korean Spirits market
Historical and forecast consumption in the South Korean Spirits market
Volume of South Korean Spirits market by category
Historical and forecast market value of South Korean Spirits by category
Winners and losers in the South Korean Spirits market
Average category level pricing in the South Korean Spirits market
Segment share of the category and change in market share in the South Korean Spirits market
Retail Landscape and Key Distribution Channels
Leading retailers in the South Korean Wine and Spirits market
Leading distribution channels in the South Korean Spirits market
Leading distribution channels by category in the South Korean Spirits market
Packaging
Spirits market by type of packaging material/container
Spirits market by type of packaging closure/outer
Spirits market by type of packaging, forecasts
Brand Share
Leading brands in the South Korean Spirits market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List Of Tables
Table 1: Market value analysis in KRW and US$, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (KRW and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (KRW, US$) and volume analysis, 2010-2019
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2019
Figure 6: Change in market share by category, 2015-2019
Figure 7: Leading distribution channels, Wine and Spirits, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 11: Brand share analysis by categories, 2014Figure 12: Examples -new product development
