Summary
Rising disposable income and increasing consumption will positively influence the growth of Bulgaria's consumer packaged goods market. Sun Protection is the leading value category as on 2015 and is also forecast to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Suncare products in Bulgaria.
Key Findings
- Sun Protection, the leading category in value terms, will register fastest growth during 2015-2020
- Rigid Plastic is the most commonly used packaging material in the Suncare market
- Nivea is the leading brand of After-Sun and Self-Tan products in Bulgaria
- Hypermarkets and Supermarkets is the leading distribution channel in Bulgaria's Suncare market.
Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index
Market Overview
- Value and volume analysis for Bulgarian Suncare market
- Historic and forecast consumption in Bulgarian Suncare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in Bulgarian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Bulgarian Suncare market
- Leading distribution channels (value terms) by category
Packaging
- Suncare market by type of packaging material/container (in volume terms)
- Suncare market by type of packaging closure/outer (in volume terms)
- Suncare market by type of packaging, forecast (in volume terms)
Brand Share
- Brand share of leading brands (in value terms) by category
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Channel definitions
- Methodology
- About Canadean
List Of Tables
Table 1: Market value analysis in BGN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BGN
Table 4: Average prices (BGN and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015
