Summary
Jams, Jellies and Preserves and Sweet Spreads categories account for majority of the consumption in Poland's Syrups and Spreads market. High disposable income of Polish consumers will lead to an increase in demand for artisanal products during the forecast period. Meanwhile, Premiumization and Indulgence and Natural, Fresh and Pure are the key trends driving the growth of Syrups and Spreads in the country.
Key Findings
- The Syrups and Spreads market in Poland will register higher growth in value terms during 2015-2020 compared to 2010-2015
- Among all the Syrups and Spreads categories, the Jams, Jellies and Preserves category will register the fastest growth during 2015-2020
- Hypermarkets and Supermarkets is the leading distribution channel in the Polish Food market
- Glass is the most commonly used packaging material in the Syrups and Spreads market in Poland
Synopsis
Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: Jar, Tub, Bottles, Can-Food and others.
- Consumer level trends: Top four consumer trends which influence Syrups and Spreads market
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-20120
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Syrups and Spreads product consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
- Value and volume analysis for the Polish Syrups and Spreads market
- Historic and forecast consumption in the Polish Syrups and Spreads market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in the Polish Syrups and Spreads market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
- Leading retailers in the Polish Food market
- Leading distribution channels (value terms) in the Polish Syrups and Spreads market
- Leading distribution channels (value terms) by category
Packaging
- Syrups and Spreads market by type of packaging material/container (in volume terms)
- Syrups and Spreads market by type of packaging closure/outer (in volume terms)
- Syrups and Spreads market by type of packaging, forecast(in volume terms)
Brand and Private Label Share
- Penetration of private label by categories in the Polish Syrups and Spreads market
- Private label growth (in value terms) compared to national brands
- Brand share of leading brands (in value terms) by category
Consumer trend analysis
- Canadean's consumer trend framework and explanation of the Mega-trends
- For key trends in the Polish Syrups and Spreads market
- How the trend is influencing consumption in the Polish Syrups and Spreads market
- How to target the trend in the Polish Syrups and Spreads market
- How the trend will evolve in the Polish Syrups and Spreads market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
Innovation examples
- New products launched in the Polish Syrups and Spreads market
Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean
List Of Tables
Table 1: Market value analysis in PLN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PLN
Table 4: Average prices (PLN and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 11: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 12: Private label penetration by categories, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Brand share analysis by categories, 2015
