Summary
The Australian Wine market is set to register growth in both value and volume terms during the analysis period 2015-2020. The Still Wine category has the highest volume share in the overall Wine market, while the Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020. Led by affluent Wine enthusiasts, there has been an increase in demand for premium and indulgent Wines. Further, the popularity of Wine among women is driving manufacturers to create Wine exclusively for this gender.
Key Findings
- The Wine market in Australia is forecast to grow at a CAGR of 3.1% during 2015-2020.
- Australians are opting for value for money products in the Wine market.
- Fortified Wine is the smallest value category in the Australian Wine market.
- Hypermarkets and Supermarkets is the leading distribution channel in the Australian Wine market.
- Yellow glen is the leading brand in the Sparkling Wine category.
- The Champagne segment is expected to gain maximum share growth within the Sparkling Wine category.
- Screw Top is the commonly used closure type in the Australian Wine market.
Synopsis
Canadean's Consumer and Market Insights report on the Wine market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, Rigid Metal, and others; container data for: Bottle, Carton, Bag-In-Box and others
- Consumer level trends: Top four consumer trends which influence Wine products consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Access to analysis on products launched in the market
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
- Value and volume analysis for the Australian Wine market
- Impact of exchange rate fluctuations on the Australian Wine market
- Degree of trade up/down in the Australian Wine market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in the Australian Wine and Spirits market
- Leading distribution channels (volume terms) in the Australian Wine market
- Leading distribution channels (volume terms) by category
Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in the Australian Wine market
- Private label growth (in volume terms) compared to brands
Packaging
- Wine market by type of packaging material/container (in volume terms)
- Wine market by type of packaging closure/outer (in volume terms)
- Wine market by type of packaging, forecast(in volume terms)
Consumer trend analysis
- Canadean's consumer trend framework and explanation of the sub-trends
- For key trends in the Australian Wine market:
- How the trend is influencing consumption in the Australian Wine market
- How to target the trend in the Australian Wine market
- How the trend will evolve in the Australian Wine market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Wine market in the future
Innovation examples
- New products launched in the Australian Wine market
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean
List Of Tables
Table 1: Market value analysis in AUD and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to AUD
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Wine market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020
