Summary The Prepared Meals market in Poland is forecast to register high growth during 2015-2020 owing to a strong economy and high disposable income of consumers. The market is being led by the Ready Meals category which is also forecast to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in the country. Private label products witness high penetration in the Prepared Meals market. Key Findings - The Prepared Meals market in Poland is forecast to grow at a CAGR of 5.6% during 2015-2020 - The Ready Meals category has the highest volume share in the overall Prepared Meals market in Poland - Hypermarkets and Supermarkets is the leading distribution channel across categories in Poland's Prepared Meals market - Private label products witnessed high penetration in the Polish Prepared Meals market and registered fastest growth than brands during 2012-2015 - The use of Film as container type is forecast to grow at a CAGR of 5.4% during 2015-2020 Synopsis Canadean's Consumer and Market Insights report on the Prepared Meals market in Poland... Research Beam Model: Research Beam Product ID: 933526 875 USD New
Consumer and Market Insights: Prepared Meals in Poland
 
 

Consumer and Market Insights: Prepared Meals in Poland

  • Category : Food and Beverages
  • Published On : October   2016
  • Pages : 52
  • Publisher : Canadean
 
 
 
Summary
The Prepared Meals market in Poland is forecast to register high growth during 2015-2020 owing to a strong economy and high disposable income of consumers. The market is being led by the Ready Meals category which is also forecast to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in the country. Private label products witness high penetration in the Prepared Meals market.

Key Findings
- The Prepared Meals market in Poland is forecast to grow at a CAGR of 5.6% during 2015-2020

- The Ready Meals category has the highest volume share in the overall Prepared Meals market in Poland

- Hypermarkets and Supermarkets is the leading distribution channel across categories in Poland's Prepared Meals market

- Private label products witnessed high penetration in the Polish Prepared Meals market and registered fastest growth than brands during 2012-2015

- The use of Film as container type is forecast to grow at a CAGR of 5.4% during 2015-2020



Synopsis
Canadean's Consumer and Market Insights report on the Prepared Meals market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Film, Bag/Sachet, Tray, Jar and others


Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures - Key Takeaways

Market Overview
- Value and volume analysis for Poland's Prepared Meals market
- Impact of exchange rate fluctuations on Poland's Prepared Meals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Poland's Food market
- Leading distribution channels (value terms) in Poland's Prepared Meals market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Poland's Prepared Meals market
- Private label growth (in value terms) compared to brands

Packaging
- Prepared Meals market by type of packaging material/container (in volume terms)
- Prepared Meals market by type of packaging closure/outer (in volume terms)
- Prepared Meals market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
- Disclaimer

List Of Tables
Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in PLN and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to PLN
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2012-2015
Figure 9: Leading distribution channels, overall Prepared Meals market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value and volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020
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