Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future
Scope
Understand the consumer behaviour and online trends in France.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
“Consumer Attitudes and Online Retail Development in France, 2013” is the result of Conlumino’s extensive market research covering the online retail industry in France. It provides the magnitude, growth, share, and dynamics of the online retail market in France. It is an essential tool for companies active across France’s online retail value chain and for new companies considering entry into France’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to France’s online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
What are the key drivers behind recent market changes?
Online retailing in the country is growing with the rise in internet penetration, broadband speed, female internet users, smartphone users, online shoppers and per capita expenditure online.
Reasons To Buy
NA
List Of Content
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of France Online Shopping Environment
3.1.1 Internet Penetration in France reached 83% in 2012
3.1.2 Growing High Speed Broadband services will improve online shopping experience
3.2 Consumer Attitudes and Behavior
3.2.1 Despite of growth in M-commerce market, its penetration is low compared to neighboring European countries
3.2.2 Click & Collect services on the rise in France
3.2.3 Women online shoppers are driving the sales of clothing and footwear in France
3.2.4 International online retailers enter France to take advantage of the rising per capita expenditure and growth in internet shoppers
3.2.5 Social media – a marketing channel for French online retailer rather than a sales channel
4 Online Channel Dynamics
4.1 The Online Channel’s Share of Total Retail Sales
4.1.1 France online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 France retail channel dynamics – future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in France
5.1 Retailer 1: Rue du Commerce
5.1.1 Business description
5.1.2 Site experience
5.2 Retailer 2: 3Suisses.fr
5.2.1 Business description
5.2.2 Site experience
5.3 Other Innovative Retailers in France
5.3.1 Carrefour France
6 Appendix
6.1 Definitions
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Table
Table 1: Online Retail Sales in France
Table 2: Regional Fixed Broadband Users and its Penetration
Table 3: Regional Mobile Broadband Users and its Penetration
Table 4: France Online vs. Offline Retail Sales and Forecast (EUR bn), 2007–2017
Table 5: France Online vs. Offline Retail Sales and Forecast (USD bn), 2007–2017
Table 6: France Online vs. Offline Retail Sales and Forecast (% Share), 2007–2017
Table 7: France Online Sales vs. Global Average
Table 8: France Online Sales vs. Western Europe
Table 9: France Overall Retail Segmentation (EUR bn) by Channel Group, 2007–2017
Table 10: France Channel Retail Sales and Forecast (EUR bn) by Channel Group, 2007–2017
Table 11: France Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007–2017
Table 12: France Channel Retail Sales and Forecast (% Share) by Channel Group, 2007–2017
Table 13: France Channel Retail Sales and Forecast (EUR bn) by Channel, 2007–2017
Table 14: France Channel Retail Sales and Forecast (USD bn) by Channel, 2007–2017
Table 15: France Retail Sales Split (EUR bn), Online vs. Offline, 2012
Table 16: France Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 17: France Online Retailers Market Dynamics by Category Group, 2007–2017
Table 18: France Online Retail Sales and Forecast (EUR bn) by Category Group, 2007–2017
Table 19: France Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Table 20:France Total and Online Retail Sales in Food and Grocery Categories (EUR bn), 2007–2017
Table 21: France Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007–2017
Table 22: France Total and Online Retail Sales in Electrical and Electronics Categories (EUR bn), 2007–2017
Table 23: France Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007–2017
Table 24: France Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR bn), 2007–2017
Table 25: France Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007–2017
Table 26: France Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (EUR bn), 2007–2017
Table 27: France Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007–2017
Table 28: France Total and Online Retail Sales in Books, News and Stationery Categories (EUR bn), 2007–2017
Table 29: France Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007–2017
Table 30: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR bn), 2007–2017
Table 31: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007–2017
Table 32: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR bn), 2007–2017
Table 33: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007–2017
Table 34: France Total and Online Retail Sales in Home and Garden Products Categories (EUR bn), 2007–2017
Table 35: France Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007–2017
Table 36: France Exchange Rate EUR–USD (Annual Average), 2007–2012
Table 37: France Exchange Rate EUR–USD (Annual Average), 2013–2017 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions
Table 40: Conlumino Retail Country Coverage
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales
Figure 2: Total Internet Users and Penetration, 2007–2012
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2007-2012
Figure 4: M-commerce in France
Figure 5: Click and Collect Service in France
Figure 6: Women Internet Users Driving Clothing And Footwear Online Sales
Figure 7: France Online vs. Offline Retail Sales and Forecast (USD bn), 2007–2017
Figure 8: France Online Sales vs. Global Average (% of Total Retail)
Figure 9: France Online Sales vs. Western Europe Countries Average (% of Total Retail)
Figure 10: France Overall Retail Market Dynamics by Channel Group, 2007–2017
Figure 11: France Retail Sales and Forecast (EUR bn) by Channel Group, 2007–2017
Figure 12: France Retail Sales, Online vs. Offline, 2012
Figure 13: France Online Retailers Market Dynamics by Category Group, 2007–2017
Figure 14: France Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Figure 15: Rue du Commerce – Home Page
Figure 16: Rue du Commerce – Product Category Page
Figure 17: Rue du Commerce – Product Page
Figure 18: 3Suisses.fr: Well-Organized Home Page
Figure 19: 3Suisses.fr: Product Page
Figure 20: Carrefour France Mon Panier Mobile App
Figure 21: The Triangulated Market Sizing Methodology
