Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future
Scope
Understand the consumer behaviour and online trends in Mexico.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
“Consumer Attitudes and Online Retail Development in Mexico, 2013” is the result of Conlumino’s extensive market research covering the online retail industry in Mexico. It provides the magnitude, growth, share, and dynamics of the online retail market in Mexico. It is an essential tool for companies active across Mexico’s online retail value chain and for new companies considering entry into Mexico’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Mexico’s online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
The Mexican online retail market is expected to grow at a CAGR of 20.42% during 2012–2017, outpacing sales growth in physical retail stores, which is forecast to grow at just 4.86% during the same period.
What are the key drivers behind recent market changes?
A large young population and a rising middle class will drive the online retail market in Mexico.
Reasons To Buy
Internet infrastructure in the country still at a nascent stage
Broadband internet speeds in Mexico are among the lowest in OECD nations
List Of Content
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Mexico’s Online Shopping Environment
3.1.1 Internet infrastructure in the country still at a nascent stage
3.1.2 Broadband internet speeds in Mexico are among the lowest in OECD nations
3.2 Consumer Attitudes and Behavior
3.2.1 M-Commerce on the rise
3.2.2 Retailers invest in improving their supply chains as poor infrastructure lead to delayed delivery of goods
3.2.3 Growing number of social media users in Mexico provide new opportunities to retailers
3.2.4 Lower penetration of credit cards and digital buyers will impact online sales growth
4 Online Channel Dynamics
4.1 The Online Channel’s Share of Total Retail Sales
4.1.1 Mexico online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Mexico retail channel dynamics – future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Mexico
5.1 Retailer 1: Liverpool
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: El Palacio de Hierro
5.2.1 Business Description
5.2.2 Site Experience
5.3 Other Innovative Retailers in Mexico
5.3.1 Superama
6 Appendix
6.1 Definitions
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Table
Table 1: Online Retail Sales in Mexico
Table 2: Regional Fixed Broadband Users and its Penetration
Table 3: Regional Mobile Broadband Users and its Penetration
Table 4: Mexico Online vs. Offline Retail Sales and Forecast (MXN bn), 2007–2017
Table 5: Mexico Online vs. Offline Retail Sales and Forecast (USD bn),2007–2017
Table 6: Mexico Online vs. Offline Retail Sales and Forecast (% Share), 2007–2017
Table 7: Mexico Online Sales vs. Global Average
Table 8: Mexico Online Sales vs. Latin America
Table 9: Mexico Overall Retail Segmentation (MXN bn) by Channel Group, 2007–2017
Table 10: Mexico Channel Retail Sales and Forecast (MXN bn) by Channel Group, 2007–2017
Table 11: Mexico Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007–2017
Table 12: Mexico Channel Retail Sales and Forecast (% Share) by Channel Group, 2007–2017
Table 13: Mexico Channel Retail Sales and Forecast (MXN bn) by Channel, 2007–2017
Table 14: Mexico Channel Retail Sales and Forecast (USD bn) by Channel, 2007–2017
Table 15: Mexico Retail Sales Split (MXN mn), Online vs. Offline, 2012
Table 16: Mexico Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 17: Mexico Online Retailers Market Dynamics by Category Group, 2007–2017
Table 18: Mexico Online Retail Sales and Forecast (MXN mn) by Category Group, 2007–2017
Table 19: Mexico Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Table 20: Mexico Total and Online Retail Sales in Food and Grocery Categories (MXN mn), 2007–2017
Table 21: Mexico Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007–2017
Table 22: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (MXN mn), 2007–2017
Table 23: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007–2017
Table 24: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (MXN mn), 2007–2017
Table 25: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007–2017
Table 26: Mexico Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (MXN mn), 2007–2017
Table 27: Mexico Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007–2017
Table 28: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (MXN mn), 2007–2017
Table 29: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007–2017
Table 30: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (MXN mn), 2007–2017
Table 31: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007–2017
Table 32: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (MXN mn), 2007–2017
Table 33: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007–2017
Table 34: Mexico Total and Online Retail Sales in Home and Garden Products Categories (MXN mn), 2007–2017
Table 35: Mexico Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007–2017
Table 36: Mexico Exchange Rate MXN–USD (Annual Average), 2007–2012
Table 37: Mexico Exchange Rate MXN–USD (Annual Average), 2013–2017 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions
Table 40: Conlumino Retail Country Coverage
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales
Figure 2: Total Internet Users and Penetration, 2007–2012
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2007-2012
Figure 4: Total Internet Users and Penetration, 2007–2012
Figure 5: Mexico Online and Offline Retail Sales and Forecast (USD bn), 2007–2017
Figure 6: Mexico Online Sales vs. Global Average (% of Total Retail)
Figure 7: Mexico Online Sales vs. Latin America Countries Average (% of Total Retail)
Figure 8: Mexico Overall Retail Market Dynamics by Channel Group, 2007–2017
Figure 9: Mexico Retail Sales and Forecast (MXN bn) by Channel Group, 2007–2017
Figure 10: Mexico Retail Sales, Online vs. Offline, 2012
Figure 11: Mexico Online Retailers Market Dynamics by Category Group, 2007–2017
Figure 12: Mexico Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Figure 13: Liverpool – Site Overview
Figure 14: Liverpool–Product Thumbnail View
Figure 15: Liverpool–Product Comparison View
Figure 16: Liverpool–Loyalty schemes online
Figure 17: Liverpool – Mobile Site
Figure 18: El Palacio de Hierro : Site Overview
Figure 19: El Palacio de Hierro: Product Page Overview – Product Description
Figure 20: Superama Virtual Store & Mobile App
Figure 21: The Triangulated Market Sizing Methodology
