Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of the latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future
Scope
Understand the consumer behaviour and online trends in Russia.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
“Consumer Attitudes and Online Retail Development in Russia, 2013” is the result of Conlumino’s extensive market research covering the online retail industry in Russia. It provides the magnitude, growth, share, and dynamics of the online retail market in Russia. It is an essential tool for companies active across Russia’s online retail value chain and for new companies considering entry into Russia’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Russia’s online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
The Russian online retail market is expected to grow at a CAGR of 21.46% during 2012-2017, outpacing sales growth in physical retail stores.
What are the key drivers behind recent market changes?
With the improvement in internet infrastructure, affordable internet connections, rising income levels and increasing computer literacy developing cities of the country will be potential online retail markets in the future.
Reasons To Buy
NA
List Of Content
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Russia Online Shopping Environment
3.1.1 Increasing Internet Penetration will help in the growth of online retailing
3.1.2 Growing Broadband service adoption will improve online shopping experience
3.2 Consumer Attitudes and Behavior
3.2.1 Russia’s Poor Logistical Infrastructure is forcing online retailers to invest in building their own product delivery system
3.2.2 Social media provides ample opportunity for online retailers to engage customers
3.2.3 Offshore retail purchases increased as consumers preferred international retailers as they provided a broader assortment of products
3.2.4 Increasing Popularity of Internet access through mobile devices will open doors to mobile shopping
3.2.5 Cash on Delivery is the most popular mode of payment as well as an obstacle for the use of credit/debit cards while shopping online.
4 Online Channel Dynamics
4.1 The Online Channel’s Share of Total Retail Sales
4.1.1 Russia online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Russia retail channel dynamics – future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Russia
5.1 Retailer 1: Utkonos
5.1.1 Business description
5.1.2 Site experience
5.2 Retailer 2: Ozon
5.2.1 Business description
5.2.2 Site experience
5.3 Other Innovative Retailers in Russia
5.3.1 Mango Russia
5.3.2 E5.ru
6 Appendix
6.1 Definitions
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Table
Table 1: Online Retail Sales in Russia
Table 2: Regional Fixed Broadband Users and its Penetration
Table 3: Regional Mobile Broadband Users and its Penetration
Table 4: Russia Online vs. Offline Retail Sales and Forecast (RUB bn), 2007–2017
Table 5: Russia Online vs. Offline Retail Sales and Forecast (USD bn), 2007–2017
Table 6: Russia Online vs. Offline Retail Sales and Forecast (% Share), 2007–2017
Table 7: Russia Online Sales vs. Global Average
Table 8: Russia Online Sales vs. Central and Eastern Europe
Table 9: Russia Overall Retail Segmentation (RUB bn) by Channel Group, 2007–2017
Table 10: Russia Channel Retail Sales and Forecast (RUB bn) by Channel Group, 2007–2017
Table 11: Russia Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007–2017
Table 12: Russia Channel Retail Sales and Forecast (% Share) by Channel Group, 2007–2017
Table 13: Russia Channel Retail Sales and Forecast (RUB bn) by Channel, 2007–2017
Table 14: Russia Channel Retail Sales and Forecast (USD bn) by Channel, 2007–2017
Table 15: Russia Retail Sales Split (RUB mn), Online vs. Offline, 2012
Table 16: Russia Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 17: Russia Online Retailers Market Dynamics by Category Group, 2007–2017
Table 18: Russia Online Retail Sales and Forecast (RUB mn) by Category Group, 2007–2017
Table 19: Russia Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Table 20: Russia Total and Online Retail Sales in Food and Grocery Categories (RUB mn), 2007–2017
Table 21: Russia Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007–2017
Table 22: Russia Total and Online Retail Sales in Electrical and Electronics Categories (RUB mn), 2007–2017
Table 23: Russia Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007–2017
Table 24: Russia Total and Online Retail Sales in Music, Video and Entertainment Categories (RUB mn), 2007–2017
Table 25: Russia Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007–2017
Table 26: Russia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (RUB mn), 2007–2017
Table 27: Russia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007–2017
Table 28: Russia Total and Online Retail Sales in Books, News and Stationery Categories (RUB mn), 2007–2017
Table 29: Russia Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007–2017
Table 30: Russia Total and Online Retail Sales in Sports and Leisure Equipment Categories (RUB mn), 2007–2017
Table 31: Russia Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007–2017
Table 32: Russia Total and Online Retail Sales in Furniture and Floor Coverings Categories (RUB mn), 2007–2017
Table 33: Russia Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007–2017
Table 34: Russia Total and Online Retail Sales in Home and Garden Products Categories (RUB mn), 2007–2017
Table 35: Russia Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007–2017
Table 36: Russia Exchange Rate RUB–USD (Annual Average), 2007–2012
Table 37: Russia Exchange Rate RUB–USD (Annual Average), 2013–2017 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions
Table 40: Conlumino Retail Country Coverage
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales
Figure 2: Total Internet Users and Penetration, 2007–2012
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2007-2012
Figure 4: Russian Social Media Market Insights
Figure 5: Usage of Mobile Devices in Russia is on Rise
Figure 6: Russia Online vs. Offline Retail Sales and Forecast (USD bn), 2007–2017
Figure 7: Russia Online Sales vs. Global Average (% of Total Retail)
Figure 8: Russia Online Sales vs. Central and Eastern Europe Countries Average (% of Total Retail)
Figure 9: Russia Overall Retail Market Dynamics by Channel Group, 2007–2017
Figure 10: Russia Retail Sales and Forecast (RUB bn) by Channel Group, 2007–2017
Figure 11: Russia Retail Sales, Online vs. Offline, 2012
Figure 12: Russia Online Retailers Market Dynamics by Category Group, 2007–2017
Figure 13: Russia Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Figure 14: Utkonos – Home Page
Figure 15: Utkonos – Product Category Page
Figure 16: Utkonos – Product Page
Figure 17: Ozon – Homepage
Figure 18: Ozon – Category Page
Figure 19: Ozon – Product View
Figure 20: Mango – Lookbook
Figure 21: E5 – Wide Range Of Delivery Options
Figure 22: The Triangulated Market Sizing Methodology
