Summary
Online sales are expected to gain traction over the next few years as an increasing number of customers use online platforms to make purchases. In a sea of choices, consumers are leveraging Technology and are becoming more and more tech-savvy, with the usage of mobiles, internet, and social media becoming a large part of the shopping process. Events such as Black Friday, Cyber Monday, and other holiday season sales are witnessing record sales annually. With the increase in the number of internet users in the US, the future of online retailing looks bright; moreover, due to a wide variety of channels available for shopping, “Omni-channel retailing” is being adopted by more and more retailers. The major focus of the retailer is to create a unified shopping experience for the customer by integrating their online and offline shopping channels.
Key Findings
- Retailers have been prioritizing their delivery services to remain competitive in the market
- Traditional online retailers are facing tough competition from many tech companies which are turning into e-retailers
- Online retailing on special days such as Black Friday, Cyber Monday, and Thanksgiving Day have witnessed record-breaking sales
- Wearable Technology continues to transform the online retail experience
- Electrical and electronics will continue to lead with a share of 32.4% of the overall online market in 2019, while apparel, accessories, luggage and leather goods will be the fastest growing category over 2014-2019
Synopsis
“Consumer Attitudes and Online Retail Dynamics in the US, 2014-2019” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the US' online retail environment. In addition, it analyses the key consumer trends influencing the US' online retail industry.
What else does this report offer?
- It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future
Reasons To Buy
- Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
- Understand which products will be the major winners and losers in the online arena in the coming years
- Get an in-depth analysis of the latest trends in online retailing in the US, covering the factors driving online spending across the categories
- Learn from best practice approaches outlined in the case studies of leading online retailers by exa7 their unique retailing attitudes and review innovative retailers, providing insights and ideas to remain competitive and profitable
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary
3 Market at a glance
4 Consumer Insight: Online Shopping Attitudes and Behaviors
4.1 Overview of the US Online Shopping Environment
4.1.1 Increasing internet population and access to broadband encouraging online shopping
4.1.2 Increasing use of mobile internet will boost mobile shopping
4.1.3 Brick-and-mortar retailers integrating their online and offline retail strategies
4.1.4 Flexibility of shipping is a primary challenge for the retailers operating online
4.1.5 Traditional online retailers are facing tough competition from many tech companies which are turning into e-retailers
4.1.6 Sales tax on online shopping, if enacted, will hamper online retailers
4.2 Consumer Attitudes and Behavior
4.2.1 Online Shoppers becoming more knowledgeable and demanding
4.2.2 Showrooming and Webrooming on the rise
4.2.3 Average online spend in the US increasing
4.2.4 Online retailing registers record-breaking sales on holiday seasons
4.2.5 Wearable Technology continues to transform the retail experience
5 Online Channel Dynamics
5.1 The Online Channel's Share of Total Retail Sales
5.1.1 US online versus offline channel forecasts
5.1.2 Online penetration: global and regional comparisons
5.2 Channel Dynamics
5.2.1 US retail channel dynamics - future performance
5.2.2 Channel group share development
5.2.3 Individual channel performance
5.3 Category Dynamics
5.3.1 Online vs. offline retail sales comparison by category group, 2014
5.3.2 Online retail market dynamics by category
5.3.3 Online retail sales share by category group
5.3.4 Online retail sales growth by individual category
5.3.5 Food and grocery categories: market size and forecasts
5.3.6 Electrical and Electronics categories: market size and forecasts
5.3.7 Music, video, and entertainment software categories: market size and forecasts
5.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
5.3.9 Books, News and Stationery categories: Market Size and Forecasts
5.3.10 Sports and Leisure equipment categories: market size and forecasts
5.3.11 Furniture and floor coverings categories: market size and forecasts
5.3.12 Home and Garden categories: market size and forecasts
5.3.13 Health and Beauty categories: market size and forecasts
6 Case Studies: Leading Online Retailers in the US
6.1 Retailer 1: L.L.Bean
6.1.1 Business Description
6.1.2 Site Experience
6.2 Retailer 2: Bestbuy.com
6.2.1 Business Description
6.2.2 Site Experience
6.3 Retailer 3: Saks.com
6.3.1 Business Description
6.3.2 Site Experience
6.4 Retailer 4: Alex and Ani
6.4.1 Business Description
6.4.2 Site Experience
6.5 Retailer 5: Walmart.com
6.5.1 Business Description
6.5.2 Site Experience
6.6 Other Innovative Retailers in the US
6.6.1 Zazzle.com
6.6.2 Renttherunway.com
6.6.3 Amazon Echo: Eliminating the Need for Computers and Smart Phones
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Online Retail Sales in the US, 2014 and 2019
Table 2: US Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
Table 3: US Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
Table 4: US Online Sales vs. Global Average, 2009, 2014 and 2019
Table 5: US Online Sales vs. North America, 2009, 2014 and 2019
Table 6: US Overall Retail Segmentation (US$ billion) by Channel Group, 2009-2019
Table 7: US Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
Table 8: US Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
Table 9: US Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
Table 10: US Retail Sales Split (US$ million), Online vs. Offline, 2014
Table 11: US Online Market Dynamics by Category Group, 2009-2019
Table 12: US Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
Table 13: US Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
Table 14: US Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
Table 15: US Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
Table 16: US Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
Table 17: US Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
Table 18: US Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
Table 19: US Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
Table 20: US Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
Table 21: US Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
Table 22: Conlumino Retail Channel Definitions
Table 23: Conlumino Retail Category Definitions
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
Figure 2: Total Internet Users and Penetration, 2009-2014
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2009-2014
Figure 4: Total Mobile Phone Users and Penetration, 2009-2014
Figure 5: Smartphone Technology in Online Shopping
Figure 6: Online and Offline Store Integration
Figure 7: Showrooming and Webrooming Process
Figure 8: Average Online Spend per User on the Rise
Figure 9: Sales during Holiday Season
Figure 10: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 11: Regional Mobile Broadband Users and its Penetration, 2012-2017
Figure 12: US Online and Offline Retail Sales and Forecast (US$ billion), 2009-2019
Figure 13: US Online Sales vs. Global Average (% of Total Retail)
Figure 14: US Online Sales vs. North America Countries Average (% of Total Retail)
Figure 15: US Overall Retail Market Dynamics by Channel Group, 2009-2019
Figure 16: US Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
Figure 17: US Retail Sales, Online vs. Offline, 2014
Figure 18: US Online Market Dynamics by Category Group, 2009-2019
Figure 19: US Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
Figure 20: www.llbean.com: Home Page
Figure 21: www.llbean.com: Well Organized Product Pages
Figure 22: www.llbean.com: Zoom in tool
Figure 23: L.L.Bean: Customer reviews
Figure 24: www.llbean.com: M-commerce Application
Figure 25: www.llbean.com: Delivery options
Figure 26: www. bestbuy.com: Product View
Figure 27: www.bestbuy.com: Product Comparison
Figure 28: www.bestbuy.com: Product Comparison
Figure 29: www.bestbuy.com: M-commerce
Figure 30: www.saks.com: Homepage
Figure 31: www.saks.com: Well organized Product Section
Figure 32:saks.com: Customer reviews
Figure 33: www.saks.com: Product Page offering Video Clips
Figure 34: www.saks.com: Mobile Apps
Figure 35: www.saks.com: Delivery options
Figure 36: Alex and Ani: Homepage
Figure 37: Alex and Ani: Well organized Product Section
Figure 38:Alex and Ani: Product Page
Figure 39:Alex and Ani: Customer reviews
Figure 40: Alex and Ani: Mobile app and mobile ad in Pandora
Figure 41: Walmart.com: Homepage
Figure 42: Walmart.com: Well organized Product Section
Figure 43:Walmart.com: Customer reviews
Figure 44: Walmart.com: Mobile app
Figure 45:Walmart.com: Delivery options
Figure 46: www.zazzle.com: Webpage Offering to Sell Your Designs
Figure 47: www.renttherunway.com: How it works
Figure 48: Amazon Echo
Figure 49: The Triangulated Market Sizing Methodology
