Synopsis
This report provides the results for the Bakery & Cereals market in Germany from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Baking Ingredients, Baking Mixes, Bread & Rolls, Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Bakery & Cereals market in Germany face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Consumption patterns have been affected, even though Bakery & Cereals are considered essential items. However, as consumer confidence increases proportionally to economic recovery, consumption should increase. Being able to identity these pockets of growth early, and the trends behind them, is essential.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Bakery & Cereals Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Baking Ingredients
2.2.2 Baking Mixes
2.2.3 Bread & Rolls
2.2.4 Cakes, Pastries & Sweet Pies
2.2.5 Cereal Bars
2.2.6 Cereals
2.2.7 Cookies (Sweet Biscuits)
2.2.8 Dough Products
2.2.9 Energy Bars
2.2.10 Morning Goods
2.2.11 Savory Biscuits
2.3 Behavioral Trends and Market Value
2.3.1 Baking Ingredients
2.3.2 Baking Mixes
2.3.3 Bread & Rolls
2.3.4 Cakes, Pastries & Sweet Pies
2.3.5 Cereal Bars
2.3.6 Cereals
2.3.7 Cookies (Sweet Biscuits)
2.3.8 Dough Products
2.3.9 Energy Bars
2.3.10 Morning Goods
2.3.11 Savory Biscuits
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Baking Ingredients
3.1.2 Baking Mixes
3.1.3 Bread & Rolls
3.1.4 Cakes, Pastries & Sweet Pies
3.1.5 Cereal Bars
3.1.6 Cereals
3.1.7 Cookies (Sweet Biscuits)
3.1.8 Dough Products
3.1.9 Energy Bars
3.1.10 Morning Goods
3.1.11 Savory Biscuits
3.2 Consumer Profiles by Product Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread & Rolls
3.2.4 Cakes, Pastries & Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (Sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Bakery & Cereals Brand Choice and Private Label Shares
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread & Rolls
4.2.4 Cakes, Pastries & Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (Sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Bakery & Cereals
5.1.2 Baking Ingredients
5.1.3 Baking Mixes
5.1.4 Bread & Rolls
5.1.5 Cakes, Pastries & Sweet Pies
5.1.6 Cereal Bars
5.1.7 Cereals
5.1.8 Cookies (Sweet Biscuits)
5.1.9 Dough Products
5.1.10 Energy Bars
5.1.11 Morning Goods
5.1.12 Savory Biscuits
6 Consumption Impact: Market Valuation
6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Bakery & Cereals Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Bakery & Cereals
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Baking Ingredients
7.2.2 Retail Share by Volume - Baking Mixes
7.2.3 Retail Share by Volume - Bread & Rolls
7.2.4 Retail Share by Volume - Cakes, Pastries & Sweet Pies
7.2.5 Retail Share by Volume - Cereal Bars
7.2.6 Retail Share by Volume - Cereals
7.2.7 Retail Share by Volume - Cookies (Sweet Biscuits)
7.2.8 Retail Share by Volume - Dough Products
7.2.9 Retail Share by Volume - Energy Bars
7.2.10 Retail Share by Volume - Morning Goods
7.2.11 Retail Share by Volume - Savory Biscuits
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 dm-Drogeriemarkt Gmbh + Co.KG Switching Analysis
7.3.4 Edeka Switching Analysis
7.3.5 Globus Switching Analysis
7.3.6 Lekkerland Gmbh & Co. KG Switching Analysis
7.3.7 Metro Group Switching Analysis
7.3.8 Norma Switching Analysis
7.3.9 Rewe Group Switching Analysis
7.3.10 Schwarz Group Switching Analysis
7.3.11 Tengelmann Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
7.4.1 Aldi
7.4.2 Edeka
7.4.3 Globus
7.4.4 Metro Group
7.4.5 Rewe Group
7.4.6 Schwarz Group
7.4.7 Tengelmann
7.4.8 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Bakery & Cereals Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Germany Survey Respondent Profile (weighted), 2011
Table 4: Germany Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 5: Germany Bakery & Cereals Value Share (%), by Gender, 2011
Table 6: Germany Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Germany Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Germany Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 9: Germany Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 10: Germany Baking Ingredients Consumer Group Share (% market value), 2011
Table 11: Germany Baking Mixes Consumer Group Share (% market value), 2011
Table 12: Germany Bread & Rolls Consumer Group Share (% market value), 2011
Table 13: Germany Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 14: Germany Cereal Bars Consumer Group Share (% market value), 2011
Table 15: Germany Cereals Consumer Group Share (% market value), 2011
Table 16: Germany Cookies (Sweet Biscuits) Consumer Group Share (% market value), 2011
Table 17: Germany Dough Products Consumer Group Share (% market value), 2011
Table 18: Germany Energy Bars Consumer Group Share (% market value), 2011
Table 19: Germany Morning Goods Consumer Group Share (% market value), 2011
Table 20: Germany Savory Biscuits Consumer Group Share (% market value), 2011
Table 21: Germany Total Baking Ingredients Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Germany Total Baking Mixes Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Germany Total Bread & Rolls Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Germany Total Cakes, Pastries & Sweet Pies Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: Germany Total Cereal Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: Germany Total Cereals Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: Germany Total Cookies (Sweet Biscuits) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: Germany Total Dough Products Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: Germany Total Energy Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: Germany Total Morning Goods Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: Germany Total Savory Biscuits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 32: Germany Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Germany Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Germany Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Germany Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Germany Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Germany Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Germany Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: Germany Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: Germany Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: Germany Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: Germany Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 43: Germany Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 44: Germany Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 45: Germany Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 46: Germany Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 47: Germany Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 48: Germany Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 49: Germany Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 50: Germany Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 51: Germany Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 52: Germany Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 53: Germany Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 54: Germany Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 55: Germany Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 56: Germany Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 57: Germany Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 58: Germany Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 59: Germany Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 60: Germany Cookies (Sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 61: Germany Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 62: Germany Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 63: Germany Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 64: Germany Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 65: Germany Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 66: Germany Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 67: Germany Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 68: Germany Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 69: Germany Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 70: Germany Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 71: Germany Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 72: Germany Cookies (Sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 73: Germany Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 74: Germany Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 75: Germany Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 76: Germany Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 77: Germany, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 78: Germany, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 79: Germany, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 80: Germany, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 81: Germany, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 82: Germany, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 83: Germany, Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 84: Germany, Cookies (Sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 85: Germany, Dough Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 86: Germany, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 87: Germany, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 88: Germany, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 89: Germany Bakery & Cereals Market Value (Euro million), by Category, 2011
Table 90: Germany Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 91: Germany Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 92: Germany Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 93: Germany Bakery & Cereals Expenditure Per Capita (Euro), by Category, 2011
Table 94: Germany Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 95: Germany Bakery & Cereals Expenditure Per Household (Euro), by Category
Table 96: Germany Bakery & Cereals Expenditure Per Household (US$), by Category
Table 97: Germany Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 98: Germany Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 99: Germany Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 100: Germany Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 101: Germany Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 102: Germany Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 103: Germany Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 104: Germany Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 105: Germany Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 106: Germany Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 107: Germany Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 108: Germany Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 109: Germany Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 110: Germany Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 111: Germany Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 112: Germany: Switchers to Aldi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 113: Germany: Switchers From Aldi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 114: Germany: Switchers to dm-Drogeriemarkt Gmbh + Co.KG for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 115: Germany: Switchers From dm-Drogeriemarkt Gmbh + Co.KG for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 116: Germany: Switchers to Edeka for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 117: Germany: Switchers From Edeka for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 118: Germany: Switchers to Globus for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 119: Germany: Switchers From Globus for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 120: Germany: Switchers to Lekkerland Gmbh & Co. KG for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 121: Germany: Switchers From Lekkerland Gmbh & Co. KG for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 122: Germany: Switchers to Metro Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 123: Germany: Switchers From Metro Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 124: Germany: Switchers to Norma for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 125: Germany: Switchers From Norma for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 126: Germany: Switchers to Rewe Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 127: Germany: Switchers From Rewe Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 128: Germany: Switchers to Schwarz Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 129: Germany: Switchers From Schwarz Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 130: Germany: Switchers to Tengelmann for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 131: Germany: Switchers From Tengelmann for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 132: Germany: Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 133: Germany: Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 134: Germany: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 135: Germany: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Edeka (% by Subgroup, as tracked by the Survey), 2011
Table 136: Germany: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Globus (% by Subgroup, as tracked by the Survey), 2011
Table 137: Germany: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 138: Germany: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2011
Table 139: Germany: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
Table 140: Germany: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup, as tracked by the Survey), 2011
Table 141: Germany: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: Germany Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: Germany Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Germany Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Germany Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: Germany Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: Germany Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Germany Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Germany Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Germany Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Germany Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Germany Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Germany Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Germany Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Germany Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Germany Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Germany Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Germany Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Germany Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Germany Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Germany Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Germany Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Germany Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: Germany Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: Germany Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: Germany Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: Germany Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: Germany Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: Germany Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 31: Germany Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: Germany Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: Germany Bakery & Cereals Expenditure Per Household (US$), by Category
Figure 34: Germany Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 35: Germany Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 36: Germany Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 37: Germany Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 38: Germany Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 39: Germany Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 40: Germany Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 41: Germany Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 42: Germany Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 43: Germany Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 44: Germany Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 45: Germany Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 46: Germany: People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
