This report provides the results for the Chinese Confectionery market from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. Research Beam Model: Research Beam Product ID: 70272 7495 USD New
Consumer Trends in the Confectionery Market in China, 2011
 
 

Consumer Trends in the Confectionery Market in China, 2011

  • Category : Food and Beverages
  • Published On : March   2012
  • Pages : 74
  • Publisher : Canadean
 
 
 
Synopsis
This report provides the results for the Chinese Confectionery market from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Chocolate, Gum and Sugar Confectionery markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Sugar Confectionery market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Sugar Confectionery market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The rapid development of China has created many opportunities for Consumer Packaged Goods marketers, but in Confectionery it will be necessary to target specific groups and consumer trends more effectively to maintain this growth. Quality is a key trend and targeting this effectively will be the key to unlocking future growth potential.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Confectionery Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Chocolate
2.2.2 Gum
2.2.3 Sugar Confectionery
2.3 Behavioral Trends and Market Value
2.3.1 Chocolate
2.3.2 Gum
2.3.3 Sugar Confectionery
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Chocolate
3.1.2 Gum
3.1.3 Sugar Confectionery
3.2 Consumer Profiles by Product Category
3.2.1 Chocolate
3.2.2 Gum
3.2.3 Sugar Confectionery
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Confectionery Brand Choice and Private Label Shares
4.2.1 Chocolate
4.2.2 Gum
4.2.3 Sugar Confectionery
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Confectionery
5.1.2 Chocolate
5.1.3 Gum
5.1.4 Sugar Confectionery
6 Consumption Impact: Market Valuation
6.1 Confectionery Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Confectionery Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Confectionery Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume Share of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Confectionery
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Chocolate
7.2.2 Retail Share by Volume of Organized Retail- Gum
7.2.3 Retail Share by Volume of Organized Retail- Sugar Confectionery
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
7.3.3 Carrefour China Switching Analysis
7.3.4 Dashang Group Switching Analysis
7.3.5 Metro Cash & Carry Switching Analysis
7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
7.3.7 Tesco China Switching Analysis
7.3.8 Trust Mart Switching Analysis
7.3.9 Wal-Mart Super center, China Switching Analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
7.3.11 Wumart Stores. Group Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Confectionery, by Retailer Used
7.4.1 Carrefour China
7.4.2 Dashang Group
7.4.3 Tesco China
7.4.4 Trust Mart
7.4.5 Wal-Mart Super center, China
7.4.6 Wuhan Zhongbai Group Co., Ltd.
7.4.7 Wumart Stores. Group
7.4.8 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List Of Table
Table 1: Volume Units for the Confectionery Market
Table 2: Foreign Exchange Rate – CNY Vs. US$, 2011
Table 3: China Survey Respondent Profile (weighted), 2011
Table 4: China Confectionery Value Share (%), by Age Groups, 2011
Table 5: China Confectionery Value Share (%), by Gender, 2011
Table 6: China Confectionery Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Confectionery Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Confectionery Value Share (%) by Wealth Groups, 2011
Table 9: China Confectionery Value Share (%) by Busy Lives Groups, 2011
Table 10: China Chocolate Consumer Group Share (% market value), 2011
Table 11: China Gum Consumer Group Share (% market value), 2011
Table 12: China Sugar Confectionery Consumer Group Share (% market value), 2011
Table 13: China Total Chocolate Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: China Total Gum Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: China Total Sugar Confectionery Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: China Chocolate Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: China Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: China Gum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: China Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: China Sugar Confectionery Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: China Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: China Chocolate Consumer Profiles (% consumers by sub-group), 2011
Table 23: China Gum Consumer Profiles (% consumers by sub-group), 2011
Table 24: China Sugar Confectionery Consumer Profiles (% consumers by sub-group), 2011
Table 25: China Confectionery Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: China Chocolate Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: China Gum Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: China Sugar Confectionery Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: China, Overall Confectionery: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: China, Chocolate: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: China, Gum: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: China, Sugar Confectionery: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: China Confectionery Market Value (Yuan Renminbi million), by Category, 2011
Table 34: China Confectionery Market Value (US$ million), by Category, 2011
Table 35: China Confectionery Market Volume (Kg m), by Category, 2011
Table 36: China Confectionery Market Share (US$ million), by Category, 2011
Table 37: China Confectionery Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 38: China Confectionery Expenditure Per Capita (US$), by Category, 2011
Table 39: China Confectionery Expenditure Per Household (Yuan Renminbi), by Category
Table 40: China Confectionery Expenditure Per Household (US$), by Category
Table 41: China Confectionery Market Volume Share (Kg m), by Category, 2011
Table 42: China Confectionery Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 43: China Confectionery Consumption Per Household (Kg m / Households m), by Category, 2011
Table 44: China Confectionery Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 45: China Chocolate Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 46: China Gum Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 47: China Sugar Confectionery Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 48: China: Switchers to A-Best Supermarket Co., Ltd for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: China: Switchers From A-Best Supermarket Co., Ltd for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: China: Switchers to Carrefour China for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: China: Switchers From Carrefour China for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: China: Switchers to Dashang Group for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: China: Switchers From Dashang Group for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: China: Switchers to Metro Cash & Carry for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: China: Switchers From Metro Cash & Carry for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: China: Switchers to Tesco China for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: China: Switchers From Tesco China for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 60: China: Switchers to Trust Mart for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: China: Switchers From Trust Mart for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: China: Switchers to Wal-Mart Super center, China for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: China: Switchers From Wal-Mart Super center, China for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: China: Switchers to Wumart Stores. Group for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: China: Switchers From Wumart Stores. Group for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: China: Switchers to Other for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: China: Switchers From Other for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 70: China: Profile of Confectionery Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
Table 71: China: Profile of Confectionery Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
Table 72: China: Profile of Confectionery Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
Table 73: China: Profile of Confectionery Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
Table 74: China: Profile of Confectionery Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
Table 75: China: Profile of Confectionery Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 76: China: Profile of Confectionery Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
Table 77: China: Profile of Confectionery Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Confectionery Value Share (%), by Age Groups, 2011
Figure 3: China Confectionery Value Share (%), by Gender, 2011
Figure 4: China Confectionery Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Confectionery Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Confectionery Value Share (%) by Wealth Groups, 2011
Figure 7: China Confectionery Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Chocolate Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Gum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Sugar Confectionery Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Confectionery Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: China Confectionery Market Share (US$ million), by Category, 2011
Figure 16: China Confectionery Expenditure Per Capita (US$), by Category, 2011
Figure 17: China Confectionery Expenditure Per Household (US$), by Category
Figure 18: China Confectionery Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 19: China Chocolate Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 20: China Gum Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 21: China Sugar Confectionery Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 22: China: People Who Have Switched Retailer for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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