Synopsis
This report provides the results for the Dairy market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Butter & Spreadable Fats, Cheese, Cream, Milk, Puddings/ Desserts, Yoghurt.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Dairy market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Dairy market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. The weak French economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Dairy. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Dairy Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Butter & Spreadable Fats
2.2.2 Cheese
2.2.3 Cream
2.2.4 Milk
2.2.5 Puddings/desserts
2.2.6 Yoghurt
2.3 Behavioral Trends and Market Value
2.3.1 Butter & Spreadable Fats
2.3.2 Cheese
2.3.3 Cream
2.3.4 Milk
2.3.5 Puddings/desserts
2.3.6 Yoghurt
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Butter & Spreadable Fats
3.1.2 Cheese
3.1.3 Cream
3.1.4 Milk
3.1.5 Puddings/desserts
3.1.6 Yoghurt
3.2 Consumer Profiles by Product Category
3.2.1 Butter & Spreadable Fats
3.2.2 Cheese
3.2.3 Cream
3.2.4 Milk
3.2.5 Puddings/desserts
3.2.6 Yoghurt
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Dairy Brand Choice and Private Label Shares
4.2.1 Butter & Spreadable Fats
4.2.2 Cheese
4.2.3 Cream
4.2.4 Milk
4.2.5 Puddings/desserts
4.2.6 Yoghurt
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Dairy
5.1.2 Butter & Spreadable Fats
5.1.3 Cheese
5.1.4 Cream
5.1.5 Milk
5.1.6 Puddings/desserts
5.1.7 Yoghurt
6 Consumption Impact: Market Valuation
6.1 Dairy Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Dairy Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Dairy Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Dairy
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Butter & Spreadable Fats
7.2.2 Retail Share by Volume - Cheese
7.2.3 Retail Share by Volume - Cream
7.2.4 Retail Share by Volume - Milk
7.2.5 Retail Share by Volume - Puddings/desserts
7.2.6 Retail Share by Volume - Yoghurt
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Casino Switching Analysis
7.3.5 Cora Switching Analysis
7.3.6 Francap Switching Analysis
7.3.7 ITM (Intermarché) Switching Analysis
7.3.8 Leclerc Switching Analysis
7.3.9 Metro Group Switching Analysis
7.3.10 Monoprix Switching Analysis
7.3.11 Système U Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Dairy, by Retailer Used
7.4.1 Aldi
7.4.2 Auchan
7.4.3 Carrefour
7.4.4 Casino
7.4.5 Cora
7.4.6 ITM (Intermarché)
7.4.7 Leclerc
7.4.8 Monoprix
7.4.9 Système U
7.4.10 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Dairy Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Dairy Value Share (%), by Age Groups, 2011
Table 5: France Dairy Value Share (%), by Gender, 2011
Table 6: France Dairy Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Dairy Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Dairy Value Share (%) by Wealth Groups, 2011
Table 9: France Dairy Value Share (%) by Busy Lives Groups, 2011
Table 10: France Butter & Spreadable Fats Consumer Group Share (% market value), 2011
Table 11: France Cheese Consumer Group Share (% market value), 2011
Table 12: France Cream Consumer Group Share (% market value), 2011
Table 13: France Milk Consumer Group Share (% market value), 2011
Table 14: France Puddings/desserts Consumer Group Share (% market value), 2011
Table 15: France Yoghurt Consumer Group Share (% market value), 2011
Table 16: France Total Butter & Spreadable Fats Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: France Total Cheese Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: France Total Cream Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: France Total Milk Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: France Total Puddings/desserts Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: France Total Yoghurt Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: France Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: France Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: France Cheese Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: France Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: France Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: France Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: France Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: France Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: France Puddings/desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: France Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: France Yoghurt Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: France Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: France Butter & Spreadable Fats Consumer Profiles (% consumers by sub-group), 2011
Table 35: France Cheese Consumer Profiles (% consumers by sub-group), 2011
Table 36: France Cream Consumer Profiles (% consumers by sub-group), 2011
Table 37: France Milk Consumer Profiles (% consumers by sub-group), 2011
Table 38: France Puddings/desserts Consumer Profiles (% consumers by sub-group), 2011
Table 39: France Yoghurt Consumer Profiles (% consumers by sub-group), 2011
Table 40: France Dairy Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: France Butter & Spreadable Fats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: France Cheese Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: France Cream Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: France Milk Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: France Puddings/desserts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: France Yoghurt Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: France, Overall Dairy: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: France, Butter & Spreadable Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: France, Cheese: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: France, Cream: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: France, Milk: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: France, Puddings/desserts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: France, Yoghurt: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: France Dairy Market Value (Euro million), by Category, 2011
Table 55: France Dairy Market Value (US$ million), by Category, 2011
Table 56: France Dairy Market Volume (Kg m), by Category, 2011
Table 57: France Dairy Market Share (US$ million), by Category, 2011
Table 58: France Dairy Expenditure Per Capita (Euro), by Category, 2011
Table 59: France Dairy Expenditure Per Capita (US$), by Category, 2011
Table 60: France Dairy Expenditure Per Household (Euro), by Category
Table 61: France Dairy Expenditure Per Household (US$), by Category
Table 62: France Dairy Market Volume Share (Kg m), by Category, 2011
Table 63: France Dairy Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: France Dairy Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: France Dairy Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 66: France Butter & Spreadable Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 67: France Cheese Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 68: France Cream Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 69: France Milk Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: France Puddings/desserts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: France Yoghurt Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 72: France Switchers to Auchan for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: France Switchers From Auchan for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: France Switchers to Carrefour for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: France Switchers From Carrefour for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: France Switchers to Casino for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: France Switchers From Casino for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: France Switchers to Cora for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: France Switchers From Cora for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: France Switchers to Francap for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: France Switchers to ITM (Intermarché) for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: France Switchers From ITM (Intermarché) for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: France Switchers to Leclerc for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: France Switchers From Leclerc for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: France Switchers to Metro Group for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: France Switchers From Metro Group for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: France Switchers to Monoprix for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: France Switchers From Monoprix for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: France Switchers to Système U for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: France Switchers From Système U for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: France Switchers to Other for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: France Switchers From Other for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: France Profile of Dairy Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 94: France Profile of Dairy Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 95: France Profile of Dairy Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 96: France Profile of Dairy Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 97: France Profile of Dairy Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 98: France Profile of Dairy Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 99: France Profile of Dairy Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 100: France Profile of Dairy Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
Table 101: France Profile of Dairy Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 102: France Profile of Dairy Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: France Dairy Value Share (%), by Age Groups, 2011
Figure 3: France Dairy Value Share (%), by Gender, 2011
Figure 4: France Dairy Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Dairy Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Dairy Value Share (%) by Wealth Groups, 2011
Figure 7: France Dairy Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Cheese Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: France Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: France Puddings/desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: France Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: France Yoghurt Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: France Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: France Dairy Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: France Dairy Market Share (US$ million), by Category, 2011
Figure 22: France Dairy Expenditure Per Capita (US$), by Category, 2011
Figure 23: France Dairy Expenditure Per Household (US$), by Category
Figure 24: France Dairy Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 25: France Butter & Spreadable Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: France Cheese Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: France Cream Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: France Milk Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: France Puddings/desserts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: France Yoghurt Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: France People Who Have Switched Retailer for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
