Synopsis
This report provides the results for the Dairy market in India from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Butter & Spreadable Fats, Cheese, Cream, Milk, Puddings/Desserts and Yoghurt markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Summary
Why was the report written?
Marketers in the Dairy market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Dairy market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Dairy Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Butter & Spreadable Fats
2.2.2 Cheese
2.2.3 Cream
2.2.4 Milk
2.2.5 Puddings/desserts
2.2.6 Yoghurt
2.3 Behavioral Trends and Market Value
2.3.1 Butter & Spreadable Fats
2.3.2 Cheese
2.3.3 Cream
2.3.4 Milk
2.3.5 Puddings/desserts
2.3.6 Yoghurt
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Butter & Spreadable Fats
3.1.2 Cheese
3.1.3 Cream
3.1.4 Milk
3.1.5 Puddings/desserts
3.1.6 Yoghurt
3.2 Consumer Profiles by Product Category
3.2.1 Butter & Spreadable Fats
3.2.2 Cheese
3.2.3 Cream
3.2.4 Milk
3.2.5 Puddings/desserts
3.2.6 Yoghurt
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Dairy Brand Choice and Private Label Shares
4.2.1 Butter & Spreadable Fats
4.2.2 Cheese
4.2.3 Cream
4.2.4 Milk
4.2.5 Puddings/desserts
4.2.6 Yoghurt
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Dairy
5.1.2 Butter & Spreadable Fats
5.1.3 Cheese
5.1.4 Cream
5.1.5 Milk
5.1.6 Puddings/desserts
5.1.7 Yoghurt
6 Consumption Impact: Market Valuation
6.1 Dairy Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Dairy Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Dairy Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer
List Of Table
Table 1: Volume Units for the Dairy Market
Table 2: Foreign Exchange Rate – INR Vs. US$, 2011
Table 3: India Survey Respondent Profile (weighted), 2011
Table 4: India Dairy Value Share (%), by Age Groups, 2011
Table 5: India Dairy Value Share (%), by Gender, 2011
Table 6: India Dairy Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Dairy Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Dairy Value Share (%) by Wealth Groups, 2011
Table 9: India Dairy Value Share (%) by Busy Lives Groups, 2011
Table 10: India Butter & Spreadable Fats Consumer Group Share (% market value), 2011
Table 11: India Cheese Consumer Group Share (% market value), 2011
Table 12: India Cream Consumer Group Share (% market value), 2011
Table 13: India Milk Consumer Group Share (% market value), 2011
Table 14: India Puddings/desserts Consumer Group Share (% market value), 2011
Table 15: India Yoghurt Consumer Group Share (% market value), 2011
Table 16: India Total Butter & Spreadable Fats Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: India Total Cheese Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: India Total Cream Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: India Total Milk Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: India Total Puddings/desserts Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: India Total Yoghurt Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: India Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: India Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: India Cheese Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: India Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: India Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: India Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: India Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: India Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: India Puddings/desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: India Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: India Yoghurt Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: India Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: India Butter & Spreadable Fats Consumer Profiles (% consumers by sub-group), 2011
Table 35: India Cheese Consumer Profiles (% consumers by sub-group), 2011
Table 36: India Cream Consumer Profiles (% consumers by sub-group), 2011
Table 37: India Milk Consumer Profiles (% consumers by sub-group), 2011
Table 38: India Puddings/desserts Consumer Profiles (% consumers by sub-group), 2011
Table 39: India Yoghurt Consumer Profiles (% consumers by sub-group), 2011
Table 40: India Dairy Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: India Butter & Spreadable Fats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: India Cheese Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: India Cream Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: India Milk Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: India Puddings/desserts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: India Yoghurt Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: India, Overall Dairy: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: India, Butter & Spreadable Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: India, Cheese: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: India, Cream: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: India, Milk: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: India, Puddings/desserts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: India, Yoghurt: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: India Dairy Market Value (Indian Rupee million), by Category, 2011
Table 55: India Dairy Market Value (US$ million), by Category, 2011
Table 56: India Dairy Market Volume (Kg m), by Category, 2011
Table 57: India Dairy Market Share (US$ million), by Category, 2011
Table 58: India Dairy Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 59: [Country] Dairy Expenditure Per Capita (US$), by Category, 2011
Table 60: India Dairy Expenditure Per Household (Indian Rupee), by Category
Table 61: India Dairy Expenditure Per Household (US$), by Category
Table 62: India Dairy Market Volume Share (Kg m), by Category, 2011
Table 63: India Dairy Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: India Dairy Consumption Per Household (Kg m / Households m), by Category, 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: India Dairy Value Share (%), by Age Groups, 2011
Figure 3: India Dairy Value Share (%), by Gender, 2011
Figure 4: India Dairy Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Dairy Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Dairy Value Share (%) by Wealth Groups, 2011
Figure 7: India Dairy Value Share (%) by Busy Lives Groups, 2011
Figure 8: India Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Cheese Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: India Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: India Puddings/desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: India Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: India Yoghurt Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: India Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: India Dairy Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: India Dairy Market Share (US$ million), by Category, 2011
Figure 22: India Dairy Expenditure Per Capita (US$), by Category, 2011
Figure 23: India Dairy Expenditure Per Household (US$), by Category
