Synopsis
This report provides the results for the Fish & Seafood market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Ambient Fish & Seafood, Dried Fish & Seafood, Fresh Fish & Seafood (Counter), Frozen Fish & Seafood, Raw Packaged Fish – Processed and Raw Packaged Fish – Whole Cuts.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Fish & Seafood market in Italy face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fish & Seafood market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Fish & Seafood are considered staple foods in Italy and therefore consumption patterns have not been comparatively affected.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Fish & Seafood Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Fish & Seafood
2.2.2 Dried Fish & Seafood
2.2.3 Fresh Fish & Seafood (counter)
2.2.4 Frozen Fish & Seafood
2.2.5 Raw Packaged Fish & Seafood - processed pieces
2.2.6 Raw Packaged Fish & Seafood - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Fish & Seafood
2.3.2 Dried Fish & Seafood
2.3.3 Fresh Fish & Seafood (counter)
2.3.4 Frozen Fish & Seafood
2.3.5 Raw Packaged Fish & Seafood - processed pieces
2.3.6 Raw Packaged Fish & Seafood - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Fish & Seafood
3.1.2 Dried Fish & Seafood
3.1.3 Fresh Fish & Seafood (counter)
3.1.4 Frozen Fish & Seafood
3.1.5 Raw Packaged Fish & Seafood - processed pieces
3.1.6 Raw Packaged Fish & Seafood - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Fish & Seafood
3.2.2 Dried Fish & Seafood
3.2.3 Fresh Fish & Seafood (counter)
3.2.4 Frozen Fish & Seafood
3.2.5 Raw Packaged Fish & Seafood - processed pieces
3.2.6 Raw Packaged Fish & Seafood - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Fish & Seafood Brand Choice and Private Label Shares
4.2.1 Ambient Fish & Seafood
4.2.2 Dried Fish & Seafood
4.2.3 Frozen Fish & Seafood
4.2.4 Raw Packaged Fish & Seafood - processed pieces
4.2.5 Raw Packaged Fish & Seafood - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Fish & Seafood
5.1.2 Ambient Fish & Seafood
5.1.3 Dried Fish & Seafood
5.1.4 Fresh Fish & Seafood (counter)
5.1.5 Frozen Fish & Seafood
5.1.6 Raw Packaged Fish & Seafood - processed pieces
5.1.7 Raw Packaged Fish & Seafood - whole cuts
6 Consumption Impact: Market Valuation
6.1 Fish & Seafood Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Fish & Seafood Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Fish & Seafood Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Fish & Seafood
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ambient Fish & Seafood
7.2.2 Retail Share by Volume - Dried Fish & Seafood
7.2.3 Retail Share by Volume - Fresh Fish & Seafood (counter)
7.2.4 Retail Share by Volume - Frozen Fish & Seafood
7.2.5 Retail Share by Volume - Raw Packaged Fish & Seafood - processed pieces
7.2.6 Retail Share by Volume - Raw Packaged Fish & Seafood - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Conad Switching Analysis
7.3.5 Coop Italia Switching Analysis
7.3.6 Despar Servizi Switching Analysis
7.3.7 Esselunga Switching Analysis
7.3.8 Eurospin Switching Analysis
7.3.9 PAM Switching Analysis
7.3.10 Selex Switching Analysis
7.3.11 Sisa Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Fish & Seafood, by Retailer Used
7.4.1 Auchan
7.4.2 Bennet SpA
7.4.3 Carrefour
7.4.4 Conad
7.4.5 Coop Italia
7.4.6 Despar Servizi
7.4.7 Esselunga
7.4.8 Eurospin
7.4.9 PAM
7.4.10 Selex
7.4.11 Sisa
7.4.12 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Fish & Seafood Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Italy Survey Respondent Profile (weighted), 2011
Table 4: Italy Fish & Seafood Value Share (%), by Age Groups, 2011
Table 5: Italy Fish & Seafood Value Share (%), by Gender, 2011
Table 6: Italy Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Italy Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Italy Fish & Seafood Value Share (%) by Wealth Groups, 2011
Table 9: Italy Fish & Seafood Value Share (%) by Busy Lives Groups, 2011
Table 10: Italy Ambient Fish & Seafood Consumer Group Share (% market value), 2011
Table 11: Italy Dried Fish & Seafood Consumer Group Share (% market value), 2011
Table 12: Italy Fresh Fish & Seafood (counter) Consumer Group Share (% market value), 2011
Table 13: Italy Frozen Fish & Seafood Consumer Group Share (% market value), 2011
Table 14: Italy Raw Packaged Fish & Seafood - processed pieces Consumer Group Share (% market value), 2011
Table 15: Italy Raw Packaged Fish & Seafood - whole cuts Consumer Group Share (% market value), 2011
Table 16: Italy Total Ambient Fish & Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Italy Total Dried Fish & Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Italy Total Fresh Fish & Seafood (counter) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Italy Total Frozen Fish & Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Italy Total Raw Packaged Fish & Seafood - processed pieces Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Italy Total Raw Packaged Fish & Seafood - whole cuts Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Italy Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Italy Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Italy Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Italy Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Italy Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Italy Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Italy Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Italy Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Italy Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Italy Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Italy Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Italy Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Italy Ambient Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 35: Italy Dried Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 36: Italy Fresh Fish & Seafood (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 37: Italy Frozen Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011
Table 38: Italy Raw Packaged Fish & Seafood - processed pieces Consumer Profiles (% consumers by sub-group), 2011
Table 39: Italy Raw Packaged Fish & Seafood - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 40: Italy Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: Italy Ambient Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: Italy Dried Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: Italy Frozen Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: Italy Raw Packaged Fish & Seafood - processed pieces Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: Italy Raw Packaged Fish & Seafood - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: Italy, Overall Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 47: Italy, Ambient Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Italy, Dried Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: Italy, Fresh Fish & Seafood (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: Italy, Frozen Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: Italy, Raw Packaged Fish & Seafood - processed pieces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: Italy, Raw Packaged Fish & Seafood - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Italy Fish & Seafood Market Value (Euro million), by Category, 2011
Table 54: Italy Fish & Seafood Market Value (US$ million), by Category, 2011
Table 55: Italy Fish & Seafood Market Volume (Kg m), by Category, 2011
Table 56: Italy Fish & Seafood Market Share (US$ million), by Category, 2011
Table 57: Italy Fish & Seafood Expenditure Per Capita (Euro), by Category, 2011
Table 58: Italy Fish & Seafood Expenditure Per Capita (US$), by Category, 2011
Table 59: Italy Fish & Seafood Expenditure Per Household (Euro), by Category, 2011
Table 60: Italy Fish & Seafood Expenditure Per Household (US$), by Category, 2011
Table 61: Italy Fish & Seafood Market Volume Share (Kg m), by Category, 2011
Table 62: Italy Fish & Seafood Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 63: Italy Fish & Seafood Consumption Per Household (Kg m / Households m), by Category, 2011
Table 64: Italy Fish & Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 65: Italy Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 66: Italy Dried Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 67: Italy Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 68: Italy Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 69: Italy Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: Italy Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: Italy Switchers to Auchan for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: Italy Switchers From Auchan for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Italy Switchers to Carrefour for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Italy Switchers From Carrefour for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Italy Switchers to Conad for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Italy Switchers From Conad for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Italy Switchers to Coop Italia for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Italy Switchers From Coop Italia for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Italy Switchers to Despar Servizi for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Italy Switchers From Despar Servizi for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Italy Switchers to Esselunga for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Italy Switchers From Esselunga for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Italy Switchers to Eurospin for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Italy Switchers From Eurospin for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Italy Switchers to PAM for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Italy Switchers From PAM for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Italy Switchers to Selex for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Italy Switchers From Selex for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Italy Switchers to Sisa for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Italy Switchers From Sisa for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Italy Switchers to Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Italy Switchers From Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 94: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup, as tracked by the Survey), 2011
Table 95: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 96: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2011
Table 97: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2011
Table 98: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup, as tracked by the Survey), 2011
Table 99: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2011
Table 100: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2011
Table 101: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From PAM (% by Subgroup, as tracked by the Survey), 2011
Table 102: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Selex (% by Subgroup, as tracked by the Survey), 2011
Table 103: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2011
Table 104: Italy Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Fish & Seafood Value Share (%), by Age Groups, 2011
Figure 3: Italy Fish & Seafood Value Share (%), by Gender, 2011
Figure 4: Italy Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Italy Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Italy Fish & Seafood Value Share (%) by Wealth Groups, 2011
Figure 7: Italy Fish & Seafood Value Share (%) by Busy Lives Groups, 2011
Figure 8: Italy Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Italy Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Italy Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Italy Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Italy Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Italy Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Italy Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Italy Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Italy Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Italy Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Italy Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Italy Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Italy Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: Italy Fish & Seafood Market Share (US$ million), by Category, 2011
Figure 22: Italy Fish & Seafood Expenditure Per Capita (US$), by Category, 2011
Figure 23: Italy Fish & Seafood Expenditure Per Household (US$), by Category, 2011
Figure 24: Italy Fish & Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 25: Italy Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: Italy Dried Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: Italy Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: Italy Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: Italy Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Italy Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Italy People Who Have Switched Retailer for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
