This report provides the results for the Meat market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. Research Beam Model: Research Beam Product ID: 70168 7495 USD New
Consumer Trends in the Meat Market in Italy, 2011
 
 

Consumer Trends in the Meat Market in Italy, 2011

  • Category : Food and Beverages
  • Published On : April   2012
  • Pages : 111
  • Publisher : Canadean
 
 
 
Synopsis
This report provides the results for the Meat market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Ambient Meat, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (counter), Frozen Meat, Raw Packaged Meat- processed, Raw Packaged Meat- whole cuts.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Meat market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the meat market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The weak state of the Italian economy has led consumers to review their consumption of most CPG products, including Meat. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Meat Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Meat
2.2.2 Cooked Meats - Counter
2.2.3 Cooked Meats - Packaged
2.2.4 Fresh Meat (counter)
2.2.5 Frozen Meat
2.2.6 Raw Packaged Meat - processed
2.2.7 Raw Packaged Meat - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Meat
2.3.2 Cooked Meats - Counter
2.3.3 Cooked Meats - Packaged
2.3.4 Fresh Meat (counter)
2.3.5 Frozen Meat
2.3.6 Raw Packaged Meat - processed
2.3.7 Raw Packaged Meat - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Meat
3.1.2 Cooked Meats - Counter
3.1.3 Cooked Meats - Packaged
3.1.4 Fresh Meat (counter)
3.1.5 Frozen Meat
3.1.6 Raw Packaged Meat - processed
3.1.7 Raw Packaged Meat - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Meat
3.2.2 Cooked Meats - Counter
3.2.3 Cooked Meats - Packaged
3.2.4 Fresh Meat (counter)
3.2.5 Frozen Meat
3.2.6 Raw Packaged Meat - processed
3.2.7 Raw Packaged Meat - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Meat Brand Choice and Private Label Shares
4.2.1 Ambient Meat
4.2.2 Cooked Meats - Counter
4.2.3 Cooked Meats - Packaged
4.2.4 Fresh Meat (counter)
4.2.5 Frozen Meat
4.2.6 Raw Packaged Meat - processed
4.2.7 Raw Packaged Meat - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Meat
5.1.2 Ambient Meat
5.1.3 Cooked Meats - Counter
5.1.4 Cooked Meats - Packaged
5.1.5 Fresh Meat (counter)
5.1.6 Frozen Meat
5.1.7 Raw Packaged Meat - processed
5.1.8 Raw Packaged Meat - whole cuts
6 Consumption Impact: Market Valuation
6.1 Meat Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Meat Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Meat Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Meat
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ambient Meat
7.2.2 Retail Share by Volume - Cooked Meats - Counter
7.2.3 Retail Share by Volume - Cooked Meats - Packaged
7.2.4 Retail Share by Volume - Fresh Meat (counter)
7.2.5 Retail Share by Volume - Frozen Meat
7.2.6 Retail Share by Volume - Raw Packaged Meat - processed
7.2.7 Retail Share by Volume - Raw Packaged Meat - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Bennet SpA Switching Analysis
7.3.4 Carrefour Switching Analysis
7.3.5 Conad Switching Analysis
7.3.6 Coop Italia Switching Analysis
7.3.7 Esselunga Switching Analysis
7.3.8 Eurospin Switching Analysis
7.3.9 PAM Switching Analysis
7.3.10 Selex Switching Analysis
7.3.11 Sisa Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Meat, by Retailer Used
7.4.1 Auchan
7.4.2 Bennet SpA
7.4.3 Carrefour
7.4.4 Conad
7.4.5 Coop Italia
7.4.6 Despar Servizi
7.4.7 Esselunga
7.4.8 Eurospin
7.4.9 PAM
7.4.10 Selex
7.4.11 Sisa
7.4.12 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List Of Table
Table 1: Volume Units for the Meat Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Italy Survey Respondent Profile (weighted), 2011
Table 4: Italy Meat Value Share (%), by Age Groups, 2011
Table 5: Italy Meat Value Share (%), by Gender, 2011
Table 6: Italy Meat Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Italy Meat Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Italy Meat Value Share (%) by Wealth Groups, 2011
Table 9: Italy Meat Value Share (%) by Busy Lives Groups, 2011
Table 10: Italy Ambient Meat Consumer Group Share (% market value), 2011
Table 11: Italy Cooked Meats - Counter Consumer Group Share (% market value), 2011
Table 12: Italy Cooked Meats - Packaged Consumer Group Share (% market value), 2011
Table 13: Italy Fresh Meat (counter) Consumer Group Share (% market value), 2011
Table 14: Italy Frozen Meat Consumer Group Share (% market value), 2011
Table 15: Italy Raw Packaged Meat - processed Consumer Group Share (% market value), 2011
Table 16: Italy Raw Packaged Meat - whole cuts Consumer Group Share (% market value), 2011
Table 17: Italy Total Ambient Meat Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Italy Total Cooked Meats - Counter Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Italy Total Cooked Meats - Packaged Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Italy Total Fresh Meat (counter) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Italy Total Frozen Meat Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Italy Total Raw Packaged Meat - processed Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Italy Total Raw Packaged Meat - whole cuts Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Italy Ambient Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Italy Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Italy Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Italy Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Italy Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Italy Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Italy Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Italy Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Italy Frozen Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Italy Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Italy Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Italy Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Italy Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Italy Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Italy Ambient Meat Consumer Profiles (% consumers by sub-group), 2011
Table 39: Italy Cooked Meats - Counter Consumer Profiles (% consumers by sub-group), 2011
Table 40: Italy Cooked Meats - Packaged Consumer Profiles (% consumers by sub-group), 2011
Table 41: Italy Fresh Meat (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 42: Italy Frozen Meat Consumer Profiles (% consumers by sub-group), 2011
Table 43: Italy Raw Packaged Meat - processed Consumer Profiles (% consumers by sub-group), 2011
Table 44: Italy Raw Packaged Meat - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 45: Italy Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: Italy Ambient Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Italy Cooked Meats - Counter Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: Italy Cooked Meats - Packaged Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: Italy Fresh Meat (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: Italy Frozen Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: Italy Raw Packaged Meat - processed Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: Italy Raw Packaged Meat - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: Italy, Overall Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Italy, Ambient Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Italy, Cooked Meats - Counter: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Italy, Cooked Meats - Packaged: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Italy, Fresh Meat (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Italy, Frozen Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: Italy, Raw Packaged Meat - processed: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Italy, Raw Packaged Meat - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Italy Meat Market Value (Euro million), by Category, 2011
Table 62: Italy Meat Market Value (US$ million), by Category, 2011
Table 63: Italy Meat Market Volume (Kg m), by Category, 2011
Table 64: Italy Meat Market Share (US$ million), by Category, 2011
Table 65: Italy Meat Expenditure Per Capita (Euro), by Category, 2011
Table 66: Italy Meat Expenditure Per Capita (US$), by Category, 2011
Table 67: Italy Meat Expenditure Per Household (Euro), by Category
Table 68: Italy Meat Expenditure Per Household (US$), by Category
Table 69: Italy Meat Market Volume Share (Kg m), by Category, 2011
Table 70: Italy Meat Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 71: Italy Meat Consumption Per Household (Kg m / Households m), by Category, 2011
Table 72: Italy Meat Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 73: Italy Ambient Meat Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 74: Italy Cooked Meats - Counter Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 75: Italy Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 76: Italy Fresh Meat (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 77: Italy Frozen Meat Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 78: Italy Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 79: Italy Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 80: Italy: Switchers to Auchan for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Italy: Switchers From Auchan for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Italy: Switchers to Bennet SpA for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Italy: Switchers From Bennet SpA for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Italy: Switchers to Carrefour for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Italy: Switchers From Carrefour for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Italy: Switchers to Conad for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Italy: Switchers From Conad for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Italy: Switchers to Coop Italia for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Italy: Switchers From Coop Italia for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Italy: Switchers to Esselunga for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Italy: Switchers From Esselunga for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Italy: Switchers to Eurospin for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Italy: Switchers From Eurospin for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Italy: Switchers to PAM for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Italy: Switchers From PAM for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Italy: Switchers to Selex for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Italy: Switchers From Selex for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Italy: Switchers to Sisa for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Italy: Switchers From Sisa for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Italy: Switchers to Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: Italy: Switchers From Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 103: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup, as tracked by the Survey), 2011
Table 104: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 105: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2011
Table 106: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2011
Table 107: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup, as tracked by the Survey), 2011
Table 108: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2011
Table 109: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2011
Table 110: Italy: Profile of Meat Consumers Whose Goods Mainly Come From PAM (% by Subgroup, as tracked by the Survey), 2011
Table 111: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Selex (% by Subgroup, as tracked by the Survey), 2011
Table 112: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2011
Table 113: Italy: Profile of Meat Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Meat Value Share (%), by Age Groups, 2011
Figure 3: Italy Meat Value Share (%), by Gender, 2011
Figure 4: Italy Meat Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Italy Meat Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Italy Meat Value Share (%) by Wealth Groups, 2011
Figure 7: Italy Meat Value Share (%) by Busy Lives Groups, 2011
Figure 8: Italy Ambient Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Italy Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Italy Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Italy Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Italy Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Italy Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Italy Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Italy Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Italy Frozen Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Italy Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Italy Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Italy Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Italy Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Italy Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Italy Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: Italy Meat Market Share (US$ million), by Category, 2011
Figure 24: Italy Meat Expenditure Per Capita (US$), by Category, 2011
Figure 25: Italy Meat Expenditure Per Household (US$), by Category
Figure 26: Italy Meat Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 27: Italy Ambient Meat Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: Italy Cooked Meats - Counter Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: Italy Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Italy Fresh Meat (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Italy Frozen Meat Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: Italy Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: Italy Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: Italy: People Who Have Switched Retailer for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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