Synopsis
This report provides the results for the Oral Hygiene market in Brazil from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Breath Fresheners (Non-Confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Toothbrushes and Toothpaste are considered essential items and therefore the weak economic conditions have not affected their consumption patterns. On the other hand, Mouthwash, Breath Fresheners and Dental Floss are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.
The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Oral Hygiene Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Breath Fresheners (non Confectionery)
2.2.2 Dental Floss
2.2.3 Denture Care
2.2.4 Mouthwash
2.2.5 Toothbrushes & Replacement Heads
2.2.6 Toothpaste
2.3 Behavioral Trends and Market Value
2.3.1 Breath Fresheners (non Confectionery)
2.3.2 Dental Floss
2.3.3 Denture Care
2.3.4 Mouthwash
2.3.5 Toothbrushes & Replacement Heads
2.3.6 Toothpaste
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Breath Fresheners (non Confectionery)
3.1.2 Dental Floss
3.1.3 Denture Care
3.1.4 Mouthwash
3.1.5 Toothbrushes & Replacement Heads
3.1.6 Toothpaste
3.2 Consumer Profiles by Product Category
3.2.1 Breath Fresheners (non Confectionery)
3.2.2 Dental Floss
3.2.3 Denture Care
3.2.4 Mouthwash
3.2.5 Toothbrushes & Replacement Heads
3.2.6 Toothpaste
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Oral Hygiene Brand Choice and Private Label Shares
4.2.1 Breath Fresheners (non Confectionery)
4.2.2 Dental Floss
4.2.3 Denture Care
4.2.4 Mouthwash
4.2.5 Toothbrushes & Replacement Heads
4.2.6 Toothpaste
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Oral Hygiene
5.1.2 Breath Fresheners (non Confectionery)
5.1.3 Dental Floss
5.1.4 Denture Care
5.1.5 Mouthwash
5.1.6 Toothbrushes & Replacement Heads
5.1.7 Toothpaste
6 Consumption Impact: Market Valuation
6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Oral Hygiene Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Share by Volume of Organized Retail
7.1.1 Brazil Oral Hygiene Retailer Shares by Volume of Organized Retail
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Breath Fresheners (non Confectionery)
7.2.2 Retail Share by Volume of Organized Retail - Dental Floss
7.2.3 Retail Share by Volume of Organized Retail - Denture Care
7.2.4 Retail Share by Volume of Organized Retail - Mouthwash
7.2.5 Retail Share by Volume of Organized Retail - Toothbrushes & Replacement Heads
7.2.6 Retail Share by Volume of Organized Retail - Toothpaste
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Companhia Brasileira de Distribuicao Switching Analysis
7.3.4 DMA Distribuidora Switching Analysis
7.3.5 Drogasil S.A. Switching Analysis
7.3.6 Irmaos Bretas Switching Analysis
7.3.7 Irmaos Muffato Switching Analysis
7.3.8 Lojas Americanas Switching Analysis
7.3.9 Prezunic Switching Analysis
7.3.10 Wal-Mart Switching Analysis
7.4 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cencosud
7.4.5 Cia Zaffari
7.4.6 Companhia Brasileira de Distribuicao
7.4.7 Coop Cooperativa de Consumo
7.4.8 DMA Distribuidora
7.4.9 Drogasil S.A.
7.4.10 G.Barbosa
7.4.11 Irmaos Bretas
7.4.12 Irmaos Muffato
7.4.13 Lojas Americanas
7.4.14 Prezunic
7.4.15 SHV Makro
7.4.16 Wal-Mart
7.4.17 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Oral Hygiene Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Oral Hygiene Value Share (%), by Age Groups, 2011
Table 5: Brazil Oral Hygiene Value Share (%), by Gender, 2011
Table 6: Brazil Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Oral Hygiene Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011
Table 11: Brazil Dental Floss Consumer Group Share (% market value), 2011
Table 12: Brazil Denture Care Consumer Group Share (% market value), 2011
Table 13: Brazil Mouthwash Consumer Group Share (% market value), 2011
Table 14: Brazil Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
Table 15: Brazil Toothpaste Consumer Group Share (% market value), 2011
Table 16: Brazil Total Breath Fresheners (non Confectionery) Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Brazil Total Dental Floss Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Brazil Total Denture Care Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Brazil Total Mouthwash Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Brazil Total Toothbrushes & Replacement Heads Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Brazil Total Toothpaste Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Brazil Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Brazil Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Brazil Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Brazil Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Brazil Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Brazil Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Brazil Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Brazil Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Brazil Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Brazil Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Brazil Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011
Table 35: Brazil Dental Floss Consumer Profiles (% consumers by sub-group), 2011
Table 36: Brazil Denture Care Consumer Profiles (% consumers by sub-group), 2011
Table 37: Brazil Mouthwash Consumer Profiles (% consumers by sub-group), 2011
Table 38: Brazil Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
Table 39: Brazil Toothpaste Consumer Profiles (% consumers by sub-group), 2011
Table 40: Brazil Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: Brazil Breath Fresheners (non Confectionery) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: Brazil Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: Brazil Denture Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: Brazil Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: Brazil Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: Brazil Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Brazil, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Brazil, Breath Fresheners (non Confectionery): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: Brazil, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: Brazil, Denture Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: Brazil, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: Brazil, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Brazil, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Brazil Oral Hygiene Market Value (Brazilian Real million), by Category, 2011
Table 55: Brazil Oral Hygiene Market Value (US$ million), by Category, 2011
Table 56: Brazil Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
Table 57: Brazil Oral Hygiene Market Share (US$ million), by Category, 2011
Table 58: Brazil Oral Hygiene Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 59: Brazil Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
Table 60: Brazil Oral Hygiene Expenditure Per Household (Brazilian Real), by Category
Table 61: Brazil Oral Hygiene Expenditure Per Household (US$), by Category
Table 62: Brazil Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
Table 63: Brazil Oral Hygiene Consumption Per Capita, by Category, 2011
Table 64: Brazil Oral Hygiene Consumption Per Household, by Category, 2011
Table 65: Brazil Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
Table 66: Brazil Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
Table 67: Brazil Denture Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 68: Brazil Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 69: Brazil Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
Table 70: Brazil Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 71: Brazil: Switchers to Carrefour for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: Brazil: Switchers From Carrefour for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Brazil: Switchers to DMA Distribuidora for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Brazil: Switchers to Drogasil S.A. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Brazil: Switchers From Drogasil S.A. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Brazil: Switchers to Irmaos Bretas for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Brazil: Switchers From Irmaos Bretas for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Brazil: Switchers to Irmaos Muffato for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Brazil: Switchers From Irmaos Muffato for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Brazil: Switchers to Lojas Americanas for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Brazil: Switchers From Lojas Americanas for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Brazil: Switchers to Prezunic for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Brazil: Switchers From Prezunic for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Brazil: Switchers to Wal-Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Brazil: Switchers From Wal-Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
Table 89: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 90: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 91: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Cencosud (% by Subgroup, as tracked by the Survey), 2011
Table 92: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
Table 93: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 94: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
Table 95: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked by the Survey), 2011
Table 96: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2011
Table 97: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 98: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 99: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
Table 100: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
Table 101: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 102: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
Table 103: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 104: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Oral Hygiene Value Share (%), by Age Groups, 2011
Figure 3: Brazil Oral Hygiene Value Share (%), by Gender, 2011
Figure 4: Brazil Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Oral Hygiene Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Brazil Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Brazil Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: Brazil Oral Hygiene Market Share (US$ million), by Category, 2011
Figure 22: Brazil Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
Figure 23: Brazil Oral Hygiene Expenditure Per Household (US$), by Category
Figure 24: Brazil Oral Hygiene Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m or Units m), 2011
Figure 25: Brazil Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
Figure 26: Brazil Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
Figure 27: Brazil Denture Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 28: Brazil Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 29: Brazil Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
Figure 30: Brazil Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 31: Brazil: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
