Synopsis
This report provides the results for the Oral Hygiene market in India from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Ttoothpaste.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Summary
Why was the report written?
Marketers in the Oral Hygiene market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
In a market characterized by set personal care routines and ingrained habits typically lasting a life time a key to longer terms success is the need to attract new customers and encourage consumption frequency. In the future the ability to target the specific trends that encourage consumers to switch either brands or categories will be key for future success.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The survey-based data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Oral Hygiene Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Mouthwash
2.2.2 Toothbrushes & Replacement Heads
2.2.3 Toothpaste
2.3 Behavioral Trends and Market Value
2.3.1 Mouthwash
2.3.2 Toothbrushes & Replacement Heads
2.3.3 Toothpaste
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Mouthwash
3.1.2 Toothbrushes & Replacement Heads
3.1.3 Toothpaste
3.2 Consumer Profiles by Product Category
3.2.1 Mouthwash
3.2.2 Toothbrushes & Replacement Heads
3.2.3 Toothpaste
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Oral Hygiene Brand Choice and Private Label Shares
4.2.1 Mouthwash
4.2.2 Toothbrushes & Replacement Heads
4.2.3 Toothpaste
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Oral Hygiene
5.1.2 Mouthwash
5.1.3 Toothbrushes & Replacement Heads
5.1.4 Toothpaste
6 Consumption Impact: Market Valuation
6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Oral Hygiene Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer
List Of Table
Table 1: Volume Units for the Oral Hygiene Market
Table 2: Foreign Exchange Rate – INR Vs. US$, 2011
Table 3: India Survey Respondent Profile (weighted), 2011
Table 4: India Oral Hygiene Value Share (%), by Age Groups, 2011
Table 5: India Oral Hygiene Value Share (%), by Gender, 2011
Table 6: India Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Oral Hygiene Value Share (%) by Wealth Groups, 2011
Table 9: India Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
Table 10: India Mouthwash Consumer Group Share (% market value), 2011
Table 11: India Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
Table 12: India Toothpaste Consumer Group Share (% market value), 2011
Table 13: India Total Mouthwash Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: India Total Toothbrushes & Replacement Heads Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: India Total Toothpaste Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: India Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: India Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: India Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: India Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: India Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: India Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: India Mouthwash Consumer Profiles (% consumers by sub-group), 2011
Table 23: India Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
Table 24: India Toothpaste Consumer Profiles (% consumers by sub-group), 2011
Table 25: India Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: India Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: India Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: India Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: India, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: India, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: India, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: India, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: India Oral Hygiene Market Value (Indian Rupee million), by Category, 2011
Table 34: India Oral Hygiene Market Value (US$ million), by Category, 2011
Table 35: India Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
Table 36: India Oral Hygiene Market Share (US$ million), by Category, 2011
Table 37: India Oral Hygiene Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 38: India Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
Table 39: India Oral Hygiene Expenditure Per Household (Indian Rupee), by Category
Table 40: India Oral Hygiene Expenditure Per Household (US$), by Category
Table 41: India Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
Table 42: India Oral Hygiene Consumption Per Capita, by Category, 2011
Table 43: India Oral Hygiene Consumption Per Household, by Category, 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: India Oral Hygiene Value Share (%), by Age Groups, 2011
Figure 3: India Oral Hygiene Value Share (%), by Gender, 2011
Figure 4: India Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Oral Hygiene Value Share (%) by Wealth Groups, 2011
Figure 7: India Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
Figure 8: India Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: India Oral Hygiene Market Share (US$ million), by Category, 2011
Figure 16: India Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
Figure 17: India Oral Hygiene Expenditure Per Household (US$), by Category
