Synopsis
This report provides the results for the Prepared Meals market in Spain from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: meal kits, pizza and ready meals.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Spanish Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
It’s not just in Pizza where there are clear consumption patterns by age groups. Understanding the differences in consumption by age groups will be key to future success, as will effective targeting of the Consumer Trends affecting the market.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Prepared Meals Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Meal Kits
2.2.2 Pizza
2.2.3 Ready Meals
2.3 Behavioral Trends and Market Value
2.3.1 Meal Kits
2.3.2 Pizza
2.3.3 Ready Meals
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Meal Kits
3.1.2 Pizza
3.1.3 Ready Meals
3.2 Consumer Profiles by Product Category
3.2.1 Meal Kits
3.2.2 Pizza
3.2.3 Ready Meals
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Prepared Meals Brand Choice and Private Label Shares
4.2.1 Meal Kits
4.2.2 Pizza
4.2.3 Ready Meals
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Prepared Meals
5.1.2 Meal Kits
5.1.3 Pizza
5.1.4 Ready Meals
6 Consumption Impact: Market Valuation
6.1 Prepared Meals Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Prepared Meals Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Prepared Meals Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Prepared Meals
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Meal Kits
7.2.2 Retail Share by Volume - Pizza
7.2.3 Retail Share by Volume - Ready Meals
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Group Switching Analysis
7.3.3 Other Group Switching Analysis
7.4 Profiles of End-Consumers of Prepared Meals, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Prepared Meals Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Spain Survey Respondent Profile (weighted), 2011
Table 4: Spain Prepared Meals Value Share (%), by Age Groups, 2011
Table 5: Spain Prepared Meals Value Share (%), by Gender, 2011
Table 6: Spain Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Prepared Meals Value Share (%) by Wealth Groups, 2011
Table 9: Spain Prepared Meals Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Meal Kits Consumer Group Share (% market value), 2011
Table 11: Spain Pizza Consumer Group Share (% market value), 2011
Table 12: Spain Ready Meals Consumer Group Share (% market value), 2011
Table 13: Spain Total Meal Kits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Spain Total Pizza Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Spain Total Ready Meals Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Spain Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Spain Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Spain Pizza Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Spain Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Spain Ready Meals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Spain Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Spain Meal Kits Consumer Profiles (% consumers by sub-group), 2011
Table 23: Spain Pizza Consumer Profiles (% consumers by sub-group), 2011
Table 24: Spain Ready Meals Consumer Profiles (% consumers by sub-group), 2011
Table 25: Spain Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: Spain Meal Kits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: Spain Pizza Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: Spain Ready Meals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: Spain, Overall Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: Spain, Meal Kits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: Spain, Pizza: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: Spain, Ready Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: Spain Prepared Meals Market Value (Euro million), by Category, 2011
Table 34: Spain Prepared Meals Market Value (US$ million), by Category, 2011
Table 35: Spain Prepared Meals Market Volume (Kg m), by Category, 2011
Table 36: Spain Prepared Meals Market Share (US$ million), by Category, 2011
Table 37: Spain Prepared Meals Expenditure Per Capita (Euro), by Category, 2011
Table 38: Spain Prepared Meals Expenditure Per Capita (US$), by Category, 2011
Table 39: Spain Prepared Meals Expenditure Per Household (Euro), by Category
Table 40: Spain Prepared Meals Expenditure Per Household (US$), by Category
Table 41: Spain Prepared Meals Market Volume Share (Kg m), by Category, 2011
Table 42: Spain Prepared Meals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 43: Spain Prepared Meals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 44: Spain Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 45: Spain Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 46: Spain Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 47: Spain Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 48: Spain: Switchers to Carrefour for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: Spain: Switchers From Carrefour for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: Spain: Switchers to Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: Spain: Switchers From Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: Spain: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 53: Spain: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 54: Spain: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Prepared Meals Value Share (%), by Age Groups, 2011
Figure 3: Spain Prepared Meals Value Share (%), by Gender, 2011
Figure 4: Spain Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Prepared Meals Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Prepared Meals Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Pizza Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: Spain Prepared Meals Market Share (US$ million), by Category, 2011
Figure 16: Spain Prepared Meals Expenditure Per Capita (US$), by Category, 2011
Figure 17: Spain Prepared Meals Expenditure Per Household (US$), by Category
Figure 18: Spain Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 19: Spain Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 20: Spain Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 21: Spain Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 22: Spain: People Who Have Switched Retailer for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
