Synopsis
This report provides the results for the Savory Snacks market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
The weak Italian economy has led consumers to evaluate their consumption habits in most CPG categories, particularly Savory Snacks which are considered occasional treats. Lack of consumer spending has resulted in declining consumption, whilst the retail market has been characterized by an increased amount of discount and own-brand products. However, the Italian economy is showing some signs of improving. As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Savory Snacks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ethnic/traditional Snacks
2.2.2 Meat Snacks
2.2.3 Nuts & Seeds
2.2.4 Popcorn
2.2.5 Potato Chips
2.2.6 Pretzels
2.2.7 Processed Snacks
2.3 Behavioral Trends and Market Value
2.3.1 Ethnic/traditional Snacks
2.3.2 Meat Snacks
2.3.3 Nuts & Seeds
2.3.4 Popcorn
2.3.5 Potato Chips
2.3.6 Pretzels
2.3.7 Processed Snacks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ethnic/traditional Snacks
3.1.2 Meat Snacks
3.1.3 Nuts & Seeds
3.1.4 Popcorn
3.1.5 Potato Chips
3.1.6 Pretzels
3.1.7 Processed Snacks
3.2 Consumer Profiles by Product Category
3.2.1 Ethnic/traditional Snacks
3.2.2 Meat Snacks
3.2.3 Nuts & Seeds
3.2.4 Popcorn
3.2.5 Potato Chips
3.2.6 Pretzels
3.2.7 Processed Snacks
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Savory Snacks Brand Choice and Private Label Shares
4.2.1 Ethnic/traditional Snacks
4.2.2 Meat Snacks
4.2.3 Nuts & Seeds
4.2.4 Popcorn
4.2.5 Potato Chips
4.2.6 Pretzels
4.2.7 Processed Snacks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Savory Snacks
5.1.2 Ethnic/traditional Snacks
5.1.3 Meat Snacks
5.1.4 Nuts & Seeds
5.1.5 Popcorn
5.1.6 Potato Chips
5.1.7 Pretzels
5.1.8 Processed Snacks
6 Consumption Impact: Market Valuation
6.1 Savory Snacks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Savory Snacks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Savory Snacks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Savory Snacks
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ethnic/traditional Snacks
7.2.2 Retail Share by Volume - Meat Snacks
7.2.3 Retail Share by Volume - Nuts & Seeds
7.2.4 Retail Share by Volume - Popcorn
7.2.5 Retail Share by Volume - Potato Chips
7.2.6 Retail Share by Volume - Pretzels
7.2.7 Retail Share by Volume - Processed Snacks
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Bennet SpA Switching Analysis
7.3.4 Carrefour Switching Analysis
7.3.5 Conad Switching analysis
7.3.6 Coop Italia Switching Analysis
7.3.7 Despar Servizi Switching Analysis
7.3.8 Esselunga Switching Analysis
7.3.9 Eurospin Switching Analysis
7.3.10 PAM Switching Analysis
7.3.11 Sisa Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Savory Snacks, by Retailer Used
7.4.1 Auchan
7.4.2 Bennet SpA
7.4.3 Carrefour
7.4.4 Conad
7.4.5 Coop Italia
7.4.6 Despar Servizi
7.4.7 Esselunga
7.4.8 Eurospin
7.4.9 PAM
7.4.10 Selex
7.4.11 Sisa
7.4.12 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Savory Snacks Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Italy Survey Respondent Profile (weighted), 2011
Table 4: Italy Savory Snacks Value Share (%), by Age Groups, 2011
Table 5: Italy Savory Snacks Value Share (%), by Gender, 2011
Table 6: Italy Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Italy Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Italy Savory Snacks Value Share (%) by Wealth Groups, 2011
Table 9: Italy Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Table 10: Italy Ethnic/traditional Snacks Consumer Group Share (% market value), 2011
Table 11: Italy Meat Snacks Consumer Group Share (% market value), 2011
Table 12: Italy Nuts & Seeds Consumer Group Share (% market value), 2011
Table 13: Italy Popcorn Consumer Group Share (% market value), 2011
Table 14: Italy Potato Chips Consumer Group Share (% market value), 2011
Table 15: Italy Pretzels Consumer Group Share (% market value), 2011
Table 16: Italy Processed Snacks Consumer Group Share (% market value), 2011
Table 17: Italy Total Ethnic/traditional Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Italy Total Meat Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Italy Total Nuts & Seeds Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Italy Total Popcorn Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Italy Total Potato Chips Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Italy Total Pretzels Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Italy Total Processed Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Italy Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Italy Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Italy Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Italy Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Italy Nuts & Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Italy Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Italy Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Italy Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Italy Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Italy Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Italy Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Italy Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Italy Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Italy Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Italy Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 39: Italy Meat Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 40: Italy Nuts & Seeds Consumer Profiles (% consumers by sub-group), 2011
Table 41: Italy Popcorn Consumer Profiles (% consumers by sub-group), 2011
Table 42: Italy Potato Chips Consumer Profiles (% consumers by sub-group), 2011
Table 43: Italy Pretzels Consumer Profiles (% consumers by sub-group), 2011
Table 44: Italy Processed Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 45: Italy Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: Italy Ethnic/traditional Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Italy Meat Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: Italy Nuts & Seeds Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: Italy Popcorn Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: Italy Potato Chips Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: Italy Pretzels Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: Italy Processed Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: Italy, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Italy, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Italy, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Italy, Nuts & Seeds: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Italy, Popcorn: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Italy, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: Italy, Pretzels: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Italy, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Italy Savory Snacks Market Value (Euro million), by Category, 2011
Table 62: Italy Savory Snacks Market Value (US$ million), by Category, 2011
Table 63: Italy Savory Snacks Market Volume (Kg m), by Category, 2011
Table 64: Italy Savory Snacks Market Share (US$ million), by Category, 2011
Table 65: Italy Savory Snacks Expenditure Per Capita (Euro), by Category, 2011
Table 66: Italy Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Table 67: Italy Savory Snacks Expenditure Per Household (Euro), by Category
Table 68: Italy Savory Snacks Expenditure Per Household (US$), by Category
Table 69: Italy Savory Snacks Market Volume Share (Kg m), by Category, 2011
Table 70: Italy Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 71: Italy Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011
Table 72: Italy Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 73: Italy Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 74: Italy Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 75: Italy Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 76: Italy Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 77: Italy Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 78: Italy Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 79: Italy Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 80: Italy Switchers to Auchan for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Italy Switchers From Auchan for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Italy Switchers to Bennet SpA for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Italy Switchers From Bennet SpA for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Italy Switchers to Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Italy Switchers From Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Italy Switchers to Conad for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Italy Switchers From Conad for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Italy Switchers to Coop Italia for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Italy Switchers From Coop Italia for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Italy Switchers to Despar Servizi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Italy Switchers From Despar Servizi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Italy Switchers to Esselunga for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Italy Switchers From Esselunga for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Italy Switchers to Eurospin for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Italy Switchers From Eurospin for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Italy Switchers to PAM for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Italy Switchers From PAM for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Italy Switchers to Sisa for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Italy Switchers From Sisa for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Italy Switchers to Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: Italy Switchers From Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 103: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup, as tracked by the Survey), 2011
Table 104: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 105: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2011
Table 106: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2011
Table 107: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup, as tracked by the Survey), 2011
Table 108: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2011
Table 109: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2011
Table 110: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From PAM (% by Subgroup, as tracked by the Survey), 2011
Table 111: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Selex (% by Subgroup, as tracked by the Survey), 2011
Table 112: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2011
Table 113: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Savory Snacks Value Share (%), by Age Groups, 2011
Figure 3: Italy Savory Snacks Value Share (%), by Gender, 2011
Figure 4: Italy Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Italy Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Italy Savory Snacks Value Share (%) by Wealth Groups, 2011
Figure 7: Italy Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Figure 8: Italy Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Italy Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Italy Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Italy Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Italy Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Italy Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Italy Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Italy Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Italy Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Italy Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Italy Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Italy Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Italy Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Italy Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Italy Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: Italy Savory Snacks Market Share (US$ million), by Category, 2011
Figure 24: Italy Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Figure 25: Italy Savory Snacks Expenditure Per Household (US$), by Category
Figure 26: Italy Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 27: Italy Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: Italy Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: Italy Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Italy Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Italy Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: Italy Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: Italy Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: Italy People Who Have Switched Retailer for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
