Synopsis
This report provides the results for the Skincare market from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Body Care, Depilatories, Facial Care, Hand Care and Make-up Remover markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Body Care, Depilatories, Facial Care, Hand Care and Make-up Remover are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Skincare Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Body Care
2.2.2 Depilatories
2.2.3 Facial Care
2.2.4 Hand Care
2.2.5 Make-up Remover
2.3 Behavioural Trends and Market Value
2.3.1 Body Care
2.3.2 Depilatories
2.3.3 Facial Care
2.3.4 Hand Care
2.3.5 Make-up Remover
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Body Care
3.1.2 Depilatories
3.1.3 Facial Care
3.1.4 Hand Care
3.1.5 Make-up Remover
3.2 Consumer Profiles by Product Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Skincare Brand Choice and Private Label Shares
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Skincare
5.1.2 Body Care
5.1.3 Depilatories
5.1.4 Facial Care
5.1.5 Hand Care
5.1.6 Make-up Remover
6 Consumption Impact: Market Valuation
6.1 Skincare Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Skincare Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Skincare Volume Impact of Consumer Behaviour Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Shares by Volume in Skincare
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Body Care
7.2.2 Retail Share by Volume - Depilatories
7.2.3 Retail Share by Volume - Facial Care
7.2.4 Retail Share by Volume - Hand Care
7.2.5 Retail Share by Volume - Make-up Remover
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Conad Switching Analysis
7.3.5 Coop Italia Switching Analysis
7.3.6 Despar Servizi Switching Analysis
7.3.7 Esselunga Switching Analysis
7.3.8 Eurospin Switching Analysis
7.3.9 Finiper Switching Analysis
7.3.10 PAM Switching Analysis
7.3.11 Selex Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Skincare, by Retailer Used
7.4.1 Auchan
7.4.2 Bennet SpA
7.4.3 Carrefour
7.4.4 Conad
7.4.5 Coop Italia
7.4.6 Despar Servizi
7.4.7 Esselunga
7.4.8 Eurospin
7.4.9 Interdis
7.4.10 PAM
7.4.11 Selex
7.4.12 Sisa
7.4.13 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Skincare Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Italy Survey Respondent Profile (weighted), 2011
Table 4: Italy Skincare Value Share (%), by Age Groups, 2011
Table 5: Italy Skincare Value Share (%), by Gender, 2011
Table 6: Italy Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Italy Skincare Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Italy Skincare Value Share (%) by Wealth Groups, 2011
Table 9: Italy Skincare Value Share (%) by Busy Lives Groups, 2011
Table 10: Italy Body Care Consumer Group Share (% market value), 2011
Table 11: Italy Depilatories Consumer Group Share (% market value), 2011
Table 12: Italy Facial Care Consumer Group Share (% market value), 2011
Table 13: Italy Hand Care Consumer Group Share (% market value), 2011
Table 14: Italy Make-up Remover Consumer Group Share (% market value), 2011
Table 15: Italy Total Body Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Italy Total Depilatories Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Italy Total Facial Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Italy Total Hand Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Italy Total Make-up Remover Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Italy Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Italy Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Italy Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Italy Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Italy Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Italy Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Italy Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Italy Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Italy Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Italy Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Italy Body Care Consumer Profiles (% consumers by sub-group), 2011
Table 31: Italy Depilatories Consumer Profiles (% consumers by sub-group), 2011
Table 32: Italy Facial Care Consumer Profiles (% consumers by sub-group), 2011
Table 33: Italy Hand Care Consumer Profiles (% consumers by sub-group), 2011
Table 34: Italy Make-up Remover Consumer Profiles (% consumers by sub-group), 2011
Table 35: Italy Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 36: Italy Body Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 37: Italy Depilatories Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 38: Italy Facial Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 39: Italy Hand Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 40: Italy Make-up Remover Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 41: Italy, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 42: Italy, Body Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 43: Italy, Depilatories: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 44: Italy, Facial Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 45: Italy, Hand Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 46: Italy, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 47: Italy Skincare Market Value (Euro million), by Category, 2011
Table 48: Italy Skincare Market Value (US$ million), by Category, 2011
Table 49: Italy Skincare Market Volume (Ltrs m), by Category, 2011
Table 50: Italy Skincare Market Share (US$ million), by Category, 2011
Table 51: Italy Skincare Expenditure Per Capita (Euro), by Category, 2011
Table 52: Italy Skincare Expenditure Per Capita (US$), by Category, 2011
Table 53: Italy Skincare Expenditure Per Household (Euro), by Category
Table 54: Italy Skincare Expenditure Per Household (US$), by Category
Table 55: Italy Skincare Market Volume Share (Ltrs m), by Category, 2011
Table 56: Italy Skincare Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 57: Italy Skincare Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 58: Italy Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Table 59: Italy Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 60: Italy Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 61: Italy Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 62: Italy Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 63: Italy Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 64: Italy: Switchers to Auchan for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: Italy: Switchers From Auchan for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: Italy: Switchers to Carrefour for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: Italy: Switchers From Carrefour for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: Italy: Switchers to Conad for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: Italy: Switchers From Conad for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 70: Italy: Switchers to Coop Italia for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 71: Italy: Switchers From Coop Italia for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: Italy: Switchers to Despar Servizi for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Italy: Switchers From Despar Servizi for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Italy: Switchers to Esselunga for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Italy: Switchers From Esselunga for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Italy: Switchers to Eurospin for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Italy: Switchers From Eurospin for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Italy: Switchers to Finiper for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Italy: Switchers From Interdis for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Italy: Switchers to PAM for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Italy: Switchers From PAM for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Italy: Switchers to Selex for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Italy: Switchers From Selex for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Italy: Switchers to Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Italy: Switchers From Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 87: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup, as tracked by the Survey), 2011
Table 88: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 89: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2011
Table 90: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2011
Table 91: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup, as tracked by the Survey), 2011
Table 92: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2011
Table 93: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2011
Table 94: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Interdis (% by Subgroup, as tracked by the Survey), 2011
Table 95: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From PAM (% by Subgroup, as tracked by the Survey), 2011
Table 96: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Selex (% by Subgroup, as tracked by the Survey), 2011
Table 97: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2011
Table 98: Italy: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Skincare Value Share (%), by Age Groups, 2011
Figure 3: Italy Skincare Value Share (%), by Gender, 2011
Figure 4: Italy Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Italy Skincare Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Italy Skincare Value Share (%) by Wealth Groups, 2011
Figure 7: Italy Skincare Value Share (%) by Busy Lives Groups, 2011
Figure 8: Italy Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Italy Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Italy Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Italy Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Italy Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Italy Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Italy Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Italy Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Italy Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Italy Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Italy Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 19: Italy Skincare Market Share (US$ million), by Category, 2011
Figure 20: Italy Skincare Expenditure Per Capita (US$), by Category, 2011
Figure 21: Italy Skincare Expenditure Per Household (US$), by Category
Figure 22: Italy Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Figure 23: Italy Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 24: Italy Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 25: Italy Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 26: Italy Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 27: Italy Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 28: Italy: People Who Have Switched Retailer for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
