This report provides the results for the Suncare market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. Research Beam Model: Research Beam Product ID: 70356 7495 USD New
Consumer Trends in the Suncare Market in France, 2011
 
 

Consumer Trends in the Suncare Market in France, 2011

  • Category : Healthcare
  • Published On : March   2012
  • Pages : 71
  • Publisher : Canadean
 
 
 
Synopsis
This report provides the results for the Suncare market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: After-sun, Self-tan and Sun Protection.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Summary
Why was the report written?
Marketers in the Suncare market in France face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-data data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Suncare market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
In a market characterized by set personal care routines and ingrained habits typically lasting a life time a key to longer terms success is the need to attract new customers and encourage consumption frequency. In the future the ability to target the specific trends that encourage consumers to switch either brands or categories will be key for future success.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Suncare Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 After-sun
2.2.2 Self-tan
2.2.3 Sun Protection
2.3 Behavioral Trends and Market Value
2.3.1 After-sun
2.3.2 Self-tan
2.3.3 Sun Protection
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 After-sun
3.1.2 Self-tan
3.1.3 Sun Protection
3.2 Consumer Profiles by Product Category
3.2.1 After-sun
3.2.2 Self-tan
3.2.3 Sun Protection
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Suncare Brand Choice and Private Label Shares
4.2.1 After-sun
4.2.2 Self-tan
4.2.3 Sun Protection
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Suncare
5.1.2 After-sun
5.1.3 Self-tan
5.1.4 Sun Protection
6 Consumption Impact: Market Valuation
6.1 Suncare Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Suncare Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Suncare Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Suncare
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - After-sun
7.2.2 Retail Share by Volume - Self-tan
7.2.3 Retail Share by Volume - Sun Protection
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Casino Switching Analysis
7.3.5 ITM (Intermarché) Switching Analysis
7.3.6 Leclerc Switching Analysis
7.3.7 Monoprix Switching Analysis
7.3.8 Système U Switching Analysis
7.3.9 Other Switching Analysis
7.4 Profiles of End-Consumers of Suncare, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cora
7.4.5 ITM (Intermarché)
7.4.6 Leclerc
7.4.7 Système U
7.4.8 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List Of Table
Table 1: Volume Units for the Suncare Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Suncare Value Share (%), by Age Groups, 2011
Table 5: France Suncare Value Share (%), by Gender, 2011
Table 6: France Suncare Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Suncare Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Suncare Value Share (%) by Wealth Groups, 2011
Table 9: France Suncare Value Share (%) by Busy Lives Groups, 2011
Table 10: France After-sun Consumer Group Share (% market value), 2011
Table 11: France Self-tan Consumer Group Share (% market value), 2011
Table 12: France Sun Protection Consumer Group Share (% market value), 2011
Table 13: France Total After-sun Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: France Total Self-tan Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: France Total Sun Protection Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: France After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: France After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: France Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: France Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: France Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: France Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: France After-sun Consumer Profiles (% consumers by sub-group), 2011
Table 23: France Self-tan Consumer Profiles (% consumers by sub-group), 2011
Table 24: France Sun Protection Consumer Profiles (% consumers by sub-group), 2011
Table 25: France Suncare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: France After-sun Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: France Self-tan Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: France Sun Protection Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: France, Overall Suncare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: France, After-sun: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: France, Self-tan: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: France, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: France Suncare Market Value (Euro million), by Category, 2011
Table 34: France Suncare Market Value (US$ million), by Category, 2011
Table 35: France Suncare Market Volume (Units m), by Category, 2011
Table 36: France Suncare Market Share (US$ million), by Category, 2011
Table 37: France Suncare Expenditure Per Capita (Euro), by Category, 2011
Table 38: France Suncare Expenditure Per Capita (US$), by Category, 2011
Table 39: France Suncare Expenditure Per Household (Euro), by Category
Table 40: France Suncare Expenditure Per Household (US$), by Category
Table 41: France Suncare Market Volume Share (Units m), by Category, 2011
Table 42: France Suncare Consumption Per Capita (Units m / Population m), by Category, 2011
Table 43: France Suncare Consumption Per Household (Units m / Households m), by Category, 2011
Table 44: France Suncare Survey-tracked Retailer Shares by Volume (% of Units m), 2011
Table 45: France After-sun Survey-tracked Retailer Shares by Volume (Units m), 2011
Table 46: France Self-tan Survey-tracked Retailer Shares by Volume (Units m), 2011
Table 47: France Sun Protection Survey-tracked Retailer Shares by Volume (Units m), 2011
Table 48: France: Switchers to Auchan for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: France: Switchers From Auchan for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: France: Switchers to Carrefour for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: France: Switchers From Carrefour for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: France: Switchers to Casino for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: France: Switchers From Casino for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: France: Switchers to ITM (Intermarché) for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: France: Switchers From ITM (Intermarché) for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: France: Switchers to Leclerc for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: France: Switchers From Leclerc for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: France: Switchers to Monoprix for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: France: Switchers From Monoprix for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 60: France: Switchers to Système U for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: France: Switchers From Système U for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: France: Switchers to Other for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: France: Switchers From Other for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: France: Profile of Suncare Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 65: France: Profile of Suncare Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 66: France: Profile of Suncare Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 67: France: Profile of Suncare Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 68: France: Profile of Suncare Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 69: France: Profile of Suncare Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 70: France: Profile of Suncare Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 71: France: Profile of Suncare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: France Suncare Value Share (%), by Age Groups, 2011
Figure 3: France Suncare Value Share (%), by Gender, 2011
Figure 4: France Suncare Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Suncare Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Suncare Value Share (%) by Wealth Groups, 2011
Figure 7: France Suncare Value Share (%) by Busy Lives Groups, 2011
Figure 8: France After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Suncare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: France Suncare Market Share (US$ million), by Category, 2011
Figure 16: France Suncare Expenditure Per Capita (US$), by Category, 2011
Figure 17: France Suncare Expenditure Per Household (US$), by Category
Figure 18: France Suncare Survey-tracked Retailer Shares by Volume (% of Units m), 2011
Figure 19: France After-sun Survey-tracked Retailer Shares by Volume (Units m), 2011
Figure 20: France Self-tan Survey-tracked Retailer Shares by Volume (Units m), 2011
Figure 21: France Sun Protection Survey-tracked Retailer Shares by Volume (Units m), 2011
Figure 22: France: People Who Have Switched Retailer for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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