Country Profile: Dairy & Soy Food Sector in Greece
Summary
Growing consumer demand for high protein diets is the key growth driver for the sector in Greece. The sector is led by the Cheese market which is expected to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading distribution channel for dairy products in the country. Rigid Plastics is the most commonly used packaging material in 2016, while Rigid Metal is expected to register fastest growth during 2016-2021. C Mevgal S.A and Vivartia Holdings S.A. are the leading players in the sector.
GlobalData’s Country Profile report on the Dairy & Soy Food sector in Greece provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Scope
- The Dairy & Soy Food sector in Greece is forecast to grow at 1.7% CAGR in value terms during 2016-2021
- Per capita consumption in the Milk market is noticeably higher compared to other markets in Greece
- Hypermarkets & Supermarkets is the largest distribution channel in the Greek Dairy & Soy Food sector
- Mevgal S.A is the leading brand in the Greek Dairy & Soy Food sector
- Rigid Plastics is the most commonly used packaging material in the Greek Dairy & Soy Food sector
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 9
2. Executive summary 11
3. Greece in the global and regional context 12
3.1. Greece’s share in the Global and Western EuropeanDairy & Soy Food sectors 12
3.2. Greece compared to other leadingcountries in Western Europe 13
4. Market size analysis - Dairy & Soy Food sector 14
4.1. Value and volume analysis - Dairy & Soy Food sector in Greece 14
4.2. Per capita consumption -Greece compared to Western Europe and globally 15
4.3. Value and volume analysisby markets in the Dairy & Soy Food sector 16
4.4. Growth analysis by markets 17
5. Market and category analysis 18
5.1. Per capita consumption analysis by markets 18
5.2. Market analysis: Butter & Spreadable Fats 19
5.3. Market analysis: Cheese 22
5.4. Market analysis: Cream 25
5.5. Market analysis: Dairy-Based and Soy-Based Desserts 28
5.6. Market analysis: Drinkable Yogurt 31
5.7. Market analysis: Fromage Frais & Quark 32
5.8. Market analysis: Milk 34
5.9. Market analysis: Soymilk & Soy Drinks 37
5.10. Market analysis: Yogurt 39
6. Distribution analysis 40
6.1. Distribution channel share analysis: Dairy & Soy Food sector 40
6.2. Distribution channel share analysis: Butter & Spreadable Fats 41
6.3. Distribution channel share analysis: Cheese 42
6.4. Distribution channel share analysis: Cream 43
6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 44
6.6. Distribution channel share analysis:Drinkable Yogurt 45
6.7. Distribution channel share analysis: Fromage Frais & Quark 46
6.8. Distribution channel share analysis: Milk 47
6.9. Distribution channel share analysis: Soymilk & Soy Drinks 48
6.10. Distribution channel share analysis: Yogurt 49
7. Competitive landscape 50
7.1. Brand share analysis by sector 50
7.2. Brand share analysis by markets 55
7.3. Brand share analysis by category 67
7.3.1. Butter & Spreadable Fats 67
7.3.2. Cheese 69
7.3.3. Milk 71
7.3.4. Soymilk & Soy Drinks 73
7.3.5. Yogurt 74
7.4. Private label share analysis 75
8. Health & Wellness analysis 77
8.1. Market size analysis by Health & Wellness claims 77
8.2. Market share analysis - Health & Wellness product attributes 78
8.3. Market size analysis - Health & Wellness consumer benefits 80
8.4. Leading companies in Greek Health & Wellness market 82
9. Packaging analysis 90
9.1. Packaging share and growth analysis by packaging material 90
9.2. Packaging share analysis by packaging material 91
9.3. Packaging share and growth analysis by container type 92
9.4. Packaging share analysis by container type 93
9.5. Packaging share and growth analysis by closure type 94
9.6. Packaging share analysis by closure type 95
9.7. Packaging share and growth analysis by outer type 96
9.8. Packaging share analysis by outer type 97
10. Macroeconomic analysis 98
10.1. GDP per Capita 101
10.2. Population and population growth 102
10.3. Consumer Price Index 103
10.4. Population breakdown by age 104
11. Consumergraphics 105
11.1. Consumption by Gender 105
11.2. Consumption by Age 106
11.3. Consumption by Education 107
11.4. Consumption by Degree of Urbanization 108
12. Methodology 109
13. Appendix 111
14. Definitions 135
15. About GlobalData 148
16. Disclaimer 149
17. Contact Us 150
List of Tables
Table 1: Volume share of Greece in the global and Western Europe Dairy & Soy Food sector, 2011-2021 12
Table 2: Growth analysis by markets, 2016-2021 17
Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 20
Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 21
Table 5: Value analysis of Cheese market by categories, 2011-2021 23
Table 6: Volume analysis of Cheese market by categories, 2011-2021 24
Table 7: Value analysis by of Cream market categories, 2011-2021 26
Table 8: Volume analysis of Cream market by categories, 2011-2021 27
Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 29
Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 30
Table 11: Value analysis of Fromage Frais & Quark market by categories, 2011-2021 33
Table 12: Volume analysis of Fromage Frais & Quark market by categories, 2011-2021 33
Table 13: Value analysis of Milk market by categories, 2011-2021 35
Table 14: Volume analysis of Milk market by categories, 2011-2021 36
Table 15: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 38
Table 16: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 38
Table 17: Brand Value and Volume - Dairy & Soy Food sector 51
Table 18: Brand Value and Volume - Butter & Spreadable Fats market 55
Table 19: Brand Value and Volume - Cheese market 57
Table 20: Brand Value and Volume - Cream market 59
Table 21: Brand Value and Volume - Dairy-Based & Soy-Based Desserts market 60
Table 22: Brand Value and Volume - Drinkable Yogurt market 61
Table 23: Brand Value and Volume - Milk market 62
Table 24: Brand Value and Volume - Soymilk & Soy Drinks market 64
Table 25: Brand Value and Volume - Yogurt market 65
Table 26: Brand Value and Volume - Butter category 67
Table 27: Brand Value and Volume - Margarine/Spreadable Fats category 68
Table 28: Brand Value and Volume - Natural Cheese category 69
Table 29: Brand Value and Volume - Processed Cheese category 70
Table 30: Brand Value and Volume - Evaporated Milk category 71
Table 31: Brand Value and Volume - Fermented Milk category 71
Table 32: Brand Value and Volume - Flavored Milk category 71
Table 33: Brand Value and Volume - White Milk category 72
Table 34: Brand Value and Volume - Soy Cream category 73
Table 35: Brand Value and Volume - Soy Drinks category 73
Table 36: Brand Value and Volume - Soymilk Liquid category 73
Table 37: Brand Value and Volume - Spoonable Yogurt category 74
Table 38: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 105
Table 39: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 106
Table 40: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 107
Table 41: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 108
Table 42: Market Value for Butter & Spreadable Fats - by category (€ Million) 2011-2021 111
Table 43: Market Value for Butter & Spreadable Fats - by category (US$ Million) 2011-2021 111
Table 44: Market Volume for Butter & Spreadable Fats - by category (Kg Million) 2011-2021 112
Table 45: Market Value for Cheese - by category (€ Million) 2011-2021 112
Table 46: Market Value for Cheese - by category (US$ Million) 2011-2021 113
Table 47: Market Volume for Cheese - by category (Kg Million) 2011-2021 113
Table 48: Market Value for Cream - by category (€ Million) 2011-2021 114
Table 49: Market Value for Cream - by category (US$ Million) 2011-2021 115
Table 50: Market Volume for Cream - by category (Kg Million) 2011-2021 116
Table 51: Market Value for Dairy-Based & Soy-Based Desserts - by category (€ Million) 2011-2021 117
Table 52: Market Value for Dairy-Based & Soy-Based Desserts - by category (US$ Million) 2011-2021 118
Table 53: Market Volume for Dairy-Based & Soy-Based Desserts - by category (Kg Million) 2011-2021 119
Table 54: Market Value for Drinkable Yogurt - by category (€ Million) 2011-2021 120
Table 55: Market Value for Drinkable Yogurt - by category (US$ Million) 2011-2021 120
Table 56: Market Volume for Drinkable Yogurt - by category (Kg Million) 2011-2021 120
Table 57: Market Value for Fromage Frais & Quark - by category (€ Million) 2011-2021 121
Table 58: Market Value for Fromage Frais & Quark - by category (US$ Million) 2011-2021 121
Table 59: Market Volume for Fromage Frais & Quark - by category (Kg Million) 2011-2021 121
Table 60: Market Value for Milk - by category (€ Million) 2011-2021 122
Table 61: Market Value for Milk - by category (US$ Million) 2011-2021 122
Table 62: Market Volume for Milk - by category (Kg Million) 2011-2021 123
Table 63: Market Value for Soymilk & Soy Drinks - by category (€ Million) 2011-2021 123
Table 64: Market Value for Soymilk & Soy Drinks - by category (US$ Million) 2011-2021 124
Table 65: Market Volume for Soymilk & Soy Drinks - by category (Kg Million) 2011-2021 124
Table 66: Market Value for Yogurt - by category (€ Million) 2011-2021 125
Table 67: Market Value for Yogurt - by category (US$ Million) 2011-2021 125
Table 68: Market Volume for Yogurt - by category (Kg Million) 2011-2021 125
Table 69: Market Value for Dairy & Soy Food - by market (€ Million) 2011-2021 126
Table 70: Market Value for Dairy & Soy Food - by market (US$ Million) 2011-2021 127
Table 71: Market Volume for Dairy & Soyb Food - by market (Kg Million) 2011-2021 128
Table 72: Components of change- by Market (Off-trade) 129
Table 73: Components of change- by Market (On-trade) 130
Table 74: Dairy & Soy Food Sales Distribution in Greece- by Markets (€ Million), 2016 131
Table 75: Key Health & Wellness product attributes driving sales in Greece (€Million) 132
Table 76: Key Health & Wellness product attributes driving sales in Greece (€Million) 132
Table 77: Packaging Material (in Million pack units) 133
Table 78: Container Type (in Million pack units) 133
Table 79: Closure Type (in Million pack units) 134
Table 80: Outer Type (in Million pack units) 134
Table 81: Market Definitions 135
Table 82: Category Definitions 136
Table 83: Category Definitions 137
Table 84: Category Definitions 138
Table 85: Channel Definitions 139
Table 86: Health & Wellness: Product Attributes-Food Minus 140
Table 87: Health & Wellness: Product Attributes - Free From 141
Table 88: Health & Wellness: Product Attributes - Functional & Fortified 142
Table 89: Health & Wellness: Product Attributes - Naturally Healthy 143
Table 90: Health & Wellness: Product Attributes - Food Intolerance 144
Table 91: Health & Wellness: Consumer Benefits - Health Management 145
Table 92: Health & Wellness: Analysis by Consumer Benefits 146
Table 93: Health & Wellness: Consumer Benefits - Performance 147
List of Figures
Figure 1: Greece compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 13
Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 14
Figure 3: Per capita consumption in Greece compared to global and Western European average, 2011-2021 15
Figure 4: Value and volume growth analysis by markets, 2016-2021 16
Figure 5: Per capita consumption (by markets) in Greece compared to global and Western Europeanaverage, 2016 18
Figure 6: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 19
Figure 7: Value and volume growth analysis, Cheese market, 2011-2021 22
Figure 8: Value and volume growth analysis, Creammarket, 2011-2021 25
Figure 9: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 28
Figure 10: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 31
Figure 11: Value and volume growth analysis, 'Fromage Frais & Quark’ market, 2011-2021 32
Figure 12: Value and volume growth analysis, Milkmarket, 2011-2021 34
Figure 13: Value and volume growth analysis, Soymilk & Soy Drinksmarket, 2011-2021 37
Figure 14: Value and volume growth analysis, Yogurtmarket, 2011-2021 39
Figure 15: Distribution channel share, Dairy & Soy Food sector, 2011-2016 40
Figure 16: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 41
Figure 17: Distribution channel share, Cheese market, 2011-2016 42
Figure 18: Distribution channel share, Cream market, 2011-2016 43
Figure 19: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 44
Figure 20: Distribution channel share, Drinkable Yogurt market, 2011-2016 45
Figure 21: Distribution channel share, ‘Fromage Frais & Quark’ market, 2011-2016 46
Figure 22: Distribution channel share, Milk market, 2011-2016 47
Figure 23: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 48
Figure 24: Distribution channel share, Yogurt market, 2011-2016 49
Figure 25: Leading brands in the GreekDairy & Soy Food sector, value and volume share, 2016 50
Figure 26: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 55
Figure 27: Leading brands in the Cheese market, value and volume share, 2016 57
Figure 28: Leading brands in the Cream market, value and volume share, 2016 59
Figure 29: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 60
Figure 30: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 61
Figure 31: Leading brands in the Milk market, value and volume share, 2016 62
Figure 32: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 64
Figure 33: Leading brands in the Yogurt market, value and volume share, 2016 65
Figure 34: Private label penetration by markets (value terms), 2016 75
Figure 35: Growth analysis, private label and brands, (2011-2016) 76
Figure 36: Value of Health & Wellness claims by market, US$ million, 2016-2021 77
Figure 37: Value analysis by Health & Wellness product attributes, 2016 78
Figure 38: Volume analysis by Health & Wellness product attributes, 2016 79
Figure 39: Value analysis by Health & Wellness consumer benefits, 2016 80
Figure 40: Volume analysis by Health & Wellness consumer benefits, 2016 81
Figure 41: Leading companies in the Health & Wellness market by value, 2016 - Butter & Spreadable Fats 82
Figure 42: Leading companies in the Health & Wellness market by value, 2016 - Cheese 83
Figure 43: Leading companies in the Health & Wellness market by value, 2016 - Cheese 84
Figure 44: Leading companies in the Health & Wellness market by value, 2016 - Cream 85
Figure 45: Leading companies in the Health & Wellness market by value, 2016 - Dairy-Based & Soy-Based Desserts 86
Figure 46: Leading companies in the Health & Wellness market by value, 2016 - Milk 86
Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Milk 87
Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Soymilk & Soy Drinks 88
Figure 49: Leading companies in the Health & Wellness market by value, 2016 -Yogurt 89
Figure 50: Leading companies in the Health & Wellness market by value, 2016 - Yogurt 89
Figure 51: Packaging share and growth analysis by packaging material, 2011-2021 90
Figure 52: Use of packaging material by markets (in pack units), 2016 91
Figure 53: Packaging share and growth analysis by container type, 2011-2021 92
Figure 54: Use of container type by markets (in pack units), 2016 93
Figure 55: Packaging share and growth analysis by closure type, 2011-2021 94
Figure 56: Use of closure type by markets (in pack units), 2016 95
Figure 57: Packaging share and growth analysis by outer type, 2011-2021 96
Figure 58: Use of outer type by markets (in pack units), 2016 97
Figure 59: Relative comparison of countries based on PEST analysis 98
Figure 60: Greece’s GDP per capita, 2011-2016 101
Figure 61: Population growth in Greece, 2011-2016 102
Figure 62: Consumer Price Index, Greece, 2010-2016 103
Figure 63: Age Profile, Greece, 2016 104
Figure 64:Consumption of Dairy & Soy Food by Gender, Greece, 2016 105
Figure 65:Consumption of Dairy & Soy Food by age, Greece, 2016 106
Figure 66:Consumption of Dairy & Soy Food by education, Greece, 2016 107
Figure 67: Consumption of Dairy & Soy Food by degree of urbanization, Greece, 2016 108
Figure 68: About GlobalData 148
