Country Profile: Dairy & Soy Food Sector in Romania
Summary
GlobalData’s "Country Profile: Dairy & Soy Food Sector in Romania", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
Large working population with increasing disposable income, and growing demand for dairy products as an alternative to regular breakfast and snacks are the key growth drivers in the Romanian Dairy & Soy Food sector. The sector is led by the Cheese market, while Yogurt is expected to register the fastest growth during 2016-2021, in value terms. On-trade transactions lead the distribution of Dairy & Soy Food products in the country. Rigid Plastics is the most commonly used package material, and is expected to register fastest growth during 2016-2021. Royal FrieslandCampina N.V., and Groupe Lactalis are the leading players in the sector.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Scope
- The Dairy & Soy Food sector in Romania is forecast to grow at 6% CAGR in value terms during 2016-2021
- The per capita consumption of Dairy & Soy Food is low in Romania compared to the global and regional level
- On-trade transactions is the leading distribution channel in the Romanian Dairy & Soy Food sector
- Napolact is the leading brand in both value and volume terms in the in the Romanian Dairy & Soy Food sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Romania in the global and regional context 5
3.1. Romanian share in the Global and Eastern European Dairy & Soy Food sector 5
3.2. Romania compared to other leading countries in Eastern Europe 6
4. Market size analysis - Dairy & Soy Food sector 7
4.1. Value and volume analysis - Dairy & Soy Food sector in Romania 7
4.2. Per capita consumption - Romania compared to Eastern Europe and globally 8
4.3. Extent to which consumers are trading up/down-Off-trade 9
4.4. Extent to which consumers are trading up/down-On-trade 10
4.5. Value and volume analysis by markets in the Dairy & Soy Food sector 11
4.6. Growth analysis by markets 12
5. Market and category analysis 13
5.1. Per capita consumption analysis by markets 13
5.2. Market analysis: Butter & Spreadable Fats 14
5.3. Market analysis: Cheese 16
5.4. Market analysis: Cream 18
5.5. Market analysis: Dairy-Based and Soy-Based Desserts 21
5.6. Market analysis: Drinkable Yogurt 24
5.7. Market analysis: Milk 25
5.8. Market analysis: Soymilk & Soy Drinks 28
5.9. Market analysis: Yogurt 30
6. Distribution analysis 31
6.1. Distribution channel share analysis: Dairy & Soy Food sector 31
6.2. Distribution channel share analysis: Butter & Spreadable Fats 32
6.3. Distribution channel share analysis: Cheese 33
6.4. Distribution channel share analysis: Cream 34
6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 35
6.6. Distribution channel share analysis: Drinkable Yogurt 36
6.7. Distribution channel share analysis: Milk 37
6.8. Distribution channel share analysis: Soymilk & Soy Drinks 38
6.9. Distribution channel share analysis: Yogurt 39
7. Competitive landscape 40
7.1. Brand share analysis by sector 40
7.2. Brand share analysis by markets 44
7.3. Brand share analysis by category 57
7.3.1. Butter & Spreadable Fats 57
7.3.2. Cheese 59
7.3.3. Milk 61
7.3.4. Soymilk & Soy Drinks 63
7.3.5. Yogurt 64
7.4. Private label share analysis 65
8. Health & Wellness analysis 67
8.1. Market size analysis by Health & Wellness claims 67
8.2. Market share analysis - Health & Wellness product attributes 68
8.3. Market size analysis - Health & Wellness consumer benefits 70
8.4. Leading companies in Romanian Health & Wellness market 72
9. Packaging analysis 77
9.1. Packaging share and growth analysis by packaging material 77
9.2. Packaging share analysis by packaging material 78
9.3. Packaging share and growth analysis by container type 79
9.4. Packaging share analysis by container type 80
9.5. Packaging share and growth analysis by closure type 81
9.6. Packaging share analysis by closure type 82
9.7. Packaging share and growth analysis by outer type 83
9.8. Packaging share analysis by outer type 84
10. Macroeconomic analysis 85
10.1. GDP per Capita 88
10.2. Population and population growth 89
10.3. Consumer Price Index 90
10.4. Population breakdown by age 91
11. Consumergraphics 92
11.1. Consumption by Gender 92
11.2. Consumption by Age 93
11.3. Consumption by Education 94
11.4. Consumption by Degree of Urbanization 95
12. Methodology 96
13. Definitions 97
14. Appendix 110
15. About GlobalData 131
16. Disclaimer 132
17. Contact Us 133
List of Tables
Table 1: Volume share of Romania in the global and Eastern Europe Dairy & Soy Food sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 12
Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 15
Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 15
Table 5: Value analysis of Cheese market by categories, 2011-2021 17
Table 6: Volume analysis of Cheese market by categories, 2011-2021 17
Table 7: Value analysis by of Cream market categories, 2011-2021 19
Table 8: Volume analysis of Cream market by categories, 2011-2021 20
Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 22
Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 23
Table 11: Value analysis of Milk market by categories, 2011-2021 26
Table 12: Volume analysis of Milk market by categories, 2011-2021 27
Table 13: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 29
Table 14: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 29
Table 15: Brand Value and Volume - Dairy & Soy Food sector 41
Table 16: Brand Value and Volume - Butter & Spreadable Fats market 44
Table 17: Brand Value and Volume - Cheese market 46
Table 18: Brand Value and Volume - Cream market 48
Table 19: Brand Value and Volume - Dairy-Based & Soy-Based Desserts market 49
Table 20: Brand Value and Volume - Drinkable Yogurt market 50
Table 21: Brand Value and Volume - Milk market 52
Table 22: Brand Value and Volume - Soymilk & Soy Drinks market 54
Table 23: Brand Value and Volume - Yogurt market 55
Table 24: Brand Value and Volume - Butter category 57
Table 25: Brand Value and Volume - Margarine/Spreadable Fats category 58
Table 26: Brand Value and Volume - Natural Cheese category 59
Table 27: Brand Value and Volume - Processed Cheese category 60
Table 28: Brand Value and Volume - Fermented Milk category 61
Table 29: Brand Value and Volume - Flavored Milk category 61
Table 30: Brand Value and Volume - White Milk category 62
Table 31: Brand Value and Volume - Soy Drinks category 63
Table 32: Brand Value and Volume - Soymilk Liquid category 63
Table 33: Brand Value and Volume - Spoonable Yogurt category 64
Table 34: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 92
Table 35: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 93
Table 36: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 94
Table 37: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 95
Table 38: Market Definitions 97
Table 39: Category Definitions 97
Table 40: Category Definitions 99
Table 41: Category Definitions 100
Table 42: Channel Definitions 101
Table 43: Health & Wellness: Product Attributes-Food Minus 102
Table 44: Health & Wellness: Product Attributes - Free From 103
Table 45: Health & Wellness: Product Attributes - Functional & Fortified 104
Table 46: Health & Wellness: Product Attributes - Naturally Healthy 105
Table 47: Health & Wellness: Product Attributes - Food Intolerance 106
Table 48: Health & Wellness: Consumer Benefits - Health Management 107
Table 49: Health & Wellness: Analysis by Consumer Benefits 108
Table 50: Health & Wellness: Consumer Benefits - Performance 109
Table 51: Market Value for Butter & Spreadable Fats - by category (RON Million) 2011-2021 110
Table 52: Market Value for Butter & Spreadable Fats - by category (US$ Million) 2011-2021 110
Table 53: Market Volume for Butter & Spreadable Fats - by category (Kg Million) 2011-2021 111
Table 54: Market Value for Cheese - by category (RON Million) 2011-2021 111
Table 55: Market Value for Cheese - by category (US$ Million) 2011-2021 112
Table 56: Market Volume for Cheese - by category (Kg Million) 2011-2021 112
Table 57: Market Value for Cream - by category (RON Million) 2011-2021 113
Table 58: Market Value for Cream - by category (US$ Million) 2011-2021 114
Table 59: Market Volume for Cream - by category (Kg Million) 2011-2021 115
Table 60: Market Value for Dairy-Based & Soy-Based Desserts - by category (RON Million) 2011-2021 116
Table 61: Market Value for Dairy-Based & Soy-Based Desserts - by category (US$ Million) 2011-2021 117
Table 62: Market Volume for Dairy-Based & Soy-Based Desserts - by category (Kg Million) 2011-2021 118
Table 63: Market Value for Drinkable Yogurt - by category (RON Million) 2011-2021 119
Table 64: Market Value for Drinkable Yogurt - by category (US$ Million) 2011-2021 119
Table 65: Market Volume for Drinkable Yogurt - by category (Kg Million) 2011-2021 119
Table 66: Market Value for Milk - by category (RON Million) 2011-2021 120
Table 67: Market Value for Milk - by category (US$ Million) 2011-2021 120
Table 68: Market Volume for Milk - by category (Kg Million) 2011-2021 121
Table 69: Market Value for Soymilk & Soy Drinks - by category (RON Million) 2011-2021 121
Table 70: Market Value for Soymilk & Soy Drinks - by category (US$ Million) 2011-2021 122
Table 71: Market Volume for Soymilk & Soy Drinks - by category (Kg Million) 2011-2021 122
Table 72: Market Value for Yogurt - by category (RON Million) 2011-2021 123
Table 73: Market Value for Yogurt - by category (US$ Million) 2011-2021 123
Table 74: Market Volume for Yogurt - by category (Kg Million) 2011-2021 123
Table 75: Market Value for Butter & Spreadable Fats - by category (RON Million) 2011-2021 124
Table 76: Market Value for Dairy & Soy Food - by market (US$ Million) 2011-2021 125
Table 77: Market Volume for Dairy & Soy Food - by market (Kg Million) 2011-2021 126
Table 78: Components of change- by Market (Off-trade) 127
Table 79: Components of change- by Market (On-trade) 127
Table 80: Dairy & Soy Food Sales Distribution in Romania- by Markets (RON Million), 2016 128
Table 81: Packaging Material (in Million pack units) 129
Table 82: Container Type (in Million pack units) 129
Table 83: Closure Type (in Million pack units) 130
Table 84: Outer Type (in Million pack units) 130
List of Figures
Figure 1: Romania compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7
Figure 3: Per capita consumption in Romania compared to global and Eastern European average, 2011-2021 8
Figure 4: Degree of trading up/down in the Romanian Dairy & Soy Food sector-Off-trade, 2015-2016 9
Figure 5: Degree of trading up/down in the Romanian Dairy & Soy Food sector-On-trade, 2015-2016 10
Figure 6: Value and volume growth analysis by markets, 2016-2021 11
Figure 7: Per capita consumption (by markets) in Romania compared to global and Eastern European average, 2016 13
Figure 8: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 14
Figure 9: Value and volume growth analysis, Cheese market, 2011-2021 16
Figure 10: Value and volume growth analysis, Cream market, 2011-2021 18
Figure 11: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 21
Figure 12: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 24
Figure 13: Value and volume growth analysis, Milk market, 2011-2021 25
Figure 14: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 28
Figure 15: Value and volume growth analysis, Yogurt market, 2011-2021 30
Figure 16: Distribution channel share, Dairy & Soy Food sector, 2011-2016 31
Figure 17: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 32
Figure 18: Distribution channel share, Cheese market, 2011-2016 33
Figure 19: Distribution channel share, Cream market, 2011-2016 34
Figure 20: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 35
Figure 21: Distribution channel share, Drinkable Yogurt market, 2011-2016 36
Figure 22: Distribution channel share, Milk market, 2011-2016 37
Figure 23: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 38
Figure 24: Distribution channel share, Yogurt market, 2011-2016 39
Figure 25: Leading brands in the Romanian Dairy & Soy Food sector, value and volume share, 2016 40
Figure 26: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 44
Figure 27: Leading brands in the Cheese market, value and volume share, 2016 46
Figure 28: Leading brands in the Cream market, value and volume share, 2016 48
Figure 29: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 49
Figure 30: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 50
Figure 31: Leading brands in the Milk market, value and volume share, 2016 52
Figure 32: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 54
Figure 33: Leading brands in the Yogurt market, value and volume share, 2016 55
Figure 34: Private label penetration by markets (value terms), 2016 65
Figure 35: Growth analysis, private label and brands, (2011-2016) 66
Figure 36: Value of Health & Wellness claims by market, US$ million, 2016-2021 67
Figure 37: Value analysis by Health & Wellness product attributes, 2016 68
Figure 38: Volume analysis by Health & Wellness product attributes, 2016 69
Figure 39: Value analysis by Health & Wellness consumer benefits, 2016 70
Figure 40: Volume analysis by Health & Wellness consumer benefits, 2016 71
Figure 41: Leading companies in the Health & Wellness market by value, 2016 - Butter & Spreadable Fats 72
Figure 42: Leading companies in the Health & Wellness market by value, 2016 - Milk 73
Figure 43: Leading companies in the Health & Wellness market by value, 2016 - Milk 74
Figure 44: Leading companies in the Health & Wellness market by value, 2016 - Cheese 74
Figure 45: Leading companies in the Health & Wellness market by value, 2016 - Drinkable Yogurt 75
Figure 46: Leading companies in the Health & Wellness market by value, 2016 - Soymilk & Soy Drinks 75
Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Yogurt 76
Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Milk 76
Figure 49: Packaging share and growth analysis by packaging material, 2011-2021 77
Figure 50: Use of packaging material by markets (in pack units), 2016 78
Figure 51: Packaging share and growth analysis by container type, 2011-2021 79
Figure 52: Use of container type by markets (in pack units), 2016 80
Figure 53: Packaging share and growth analysis by closure type, 2011-2021 81
Figure 54: Use of closure type by markets (in pack units), 2016 82
Figure 55: Packaging share and growth analysis by outer type, 2011-2021 83
Figure 56: Use of outer type by markets (in pack units), 2016 84
Figure 57: Relative comparison of countries based on PEST analysis 85
Figure 58: Romanian GDP per capita, 2011-2016 88
Figure 59: Population growth in Romania, 2011-2016 89
Figure 60: Consumer Price Index, Romania, 2010-2016 90
Figure 61: Age Profile, Romania, 2016 91
Figure 62: Consumption of Dairy & Soy Food by Gender, Romania, 2016 92
Figure 63: Consumption of Dairy & Soy Food by age, Romania, 2016 93
Figure 64: Consumption of Dairy & Soy Food by education, Romania, 2016 94
Figure 65: Consumption of Dairy & Soy Food by degree of urbanization, Romania, 2016 95
Figure 66: About GlobalData 131
