Country Profile: Make-Up Sector in Brazil
Summary
GlobalData’s "Country Profile: Make-Up Sector in Brazil" provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
Increasing influence of social media trends coupled with the introduction of affordable and multi-functional products, with claims such as ‘natural’ and ‘organic’, are driving the Brazilian Make-Up sector. Of the four markets, Eye Make-Up is the largest in value terms, while Nail Make-Up market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. Avon Products, Inc., Natura Cosmeticos S A, and Risque Cosmetics L.L.C. are the leading market players in the Brazilian Make-Up sector.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope
- The Make-Up sector in Brazil is forecast to grow at 7.5% CAGR in value terms during 2016-2021.
- The per capita consumption of Make-Up is higher in Brazil compared to global level.
- The Nail Make-Up market is forecast to register the fastest growth during 2016-2021.
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Health & Beauty Stores.
- Private label penetration is highest in the Lip Make-Up market.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive Summary 2
3. Brazil in the Global and Regional Context 3
3.1. Brazil’s share in the Global and Latin American Make-Up sectors 3
3.2. Brazil compared to other leading countries in Latin America 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Brazil 5
4.2. Per capita consumption - Brazil compared to Latin America and globally 6
4.3. Value and volume analysis of markets in the Make-Up sector 7
4.4. Growth analysis by markets 8
5. Market and Category Analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Eye Make-Up 10
5.3. Market analysis: Face Make-up 12
5.4. Market analysis: Lip Make-Up 14
5.5. Market analysis: Nail Make-Up 16
6. Distribution Analysis 17
6.1. Distribution channel share analysis: Make-Up 17
6.2. Distribution channel share analysis: Eye Make-Up 18
6.3. Distribution channel share analysis: Face Make-Up 19
6.4. Distribution channel share analysis: Lip Make-Up 20
6.5. Distribution channel share analysis: Nail Make-Up 21
7. Competitive Landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24
7.3. Private label share analysis 32
8. Packaging Analysis 34
8.1. Packaging share and growth analysis by package material 34
8.2. Packaging share analysis by package material 35
8.3. Packaging share and growth analysis by pack type 36
8.4. Packaging share analysis by pack type 37
8.5. Packaging share and growth analysis by closure type 38
8.6. Packaging share analysis by closure type 39
8.7. Packaging share and growth analysis by primary outer type 40
8.8. Packaging share analysis by primary outer type 41
9. Macroeconomic Analysis 42
9.1. GDP per Capita 45
9.2. Population and population growth 46
9.3. Consumer Price Index 47
9.4. Population breakdown by age 48
10. Consumergraphics 49
10.1. Consumption by Gender 49
10.2. Consumption by Age 50
10.3. Consumption by Education 51
10.4. Consumption by Urbanization 52
11. Methodology 53
12. Definitions 54
13. Appendix 57
14. About GlobalData 67
15. Disclaimer 68
16. Contact Us 69
List of Tables
Table 1: Growth analysis by markets, 2016-2021 8
Table 2: Value analysis of the Eye Make-Up market categories, 2011-2021 11
Table 3: Volume analysis of the Eye Make-Up market by categories, 2011-2021 11
Table 4: Value analysis of the Face Make-Up market by categories, 2011-2021 13
Table 5: Volume analysis of the Face Make-Up market by categories, 2011-2021 13
Table 6: Value analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 7: Volume analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 8: Brand Value - Make-Up sector, 2016 23
Table 9: Brand Value - the Eye Make-Up market, 2016 25
Table 10: Brand Value - the Face Make-Up market, 2016 27
Table 11: Brand Value - the Lip Make-Up market, 2016 29
Table 12: Brand Value - the Nail Make-Up market, 2016 31
Table 13: Consumption of Make-Up by gender and markets (Million Units, 2016) 49
Table 14: Consumption of Make-Up by age and markets (Million Units, 2016) 50
Table 15: Consumption of Make-Up by education and markets (Million Units, 2016) 51
Table 16: Consumption of Make-Up by degree of urbanization and markets (Million Units, 2016) 52
Table 17: Market Definitions 54
Table 18: Category Definitions 55
Table 19: Channel Definitions 56
Table 20: Market Value for Eye Make-Up - by category (R$ Million), 2011-2021 57
Table 21: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 57
Table 22: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 58
Table 23: Market Value for Face Make-Up - by category (R$ Million), 2011-2021 58
Table 24: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 59
Table 25: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 59
Table 26: Market Value for Lip Make-Up - by category (R$ Million), 2011-2021 60
Table 27: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 60
Table 28: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 61
Table 29: Market Value for Nail Make-Up - by category (R$ Million), 2011-2021 61
Table 30: Market Value for Nail Make-Up - by category (US$ Million), 2011-2021 61
Table 31: Market Volume for Nail Make-Up - by category (Million Units), 2011-2021 62
Table 32: Make-Up Sales Distribution in Brazil - by Markets (R$ Million), 2016 62
Table 33: Package Material (in Million pack units) 63
Table 34: Pack Type (in Million pack units) 63
Table 35: Closure Type (in Million pack units) 64
Table 36: Primary Outer Type (in Million pack units) 64
Table 37: Exchange Rates: (US$-R$), 2011-2021 65
Table 38: GDP Per Capita (R$) 65
Table 39: Population 65
Table 40: Consumer Price Index 65
Table 41: Age Profile (Millions of Persons) 66
List of Figures
Figure 1: Volume share of Brazil in the global and Latin American Make-Up sector, 2011-2021 3
Figure 2: Brazil compared to the top four countries in Latin America - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 4: Per capita consumption in Brazil compared to global and Latin American average, 2011-2021 6
Figure 5: Value and volume growth analysis by markets, 2016-2021 7
Figure 6: Per capita consumption (by markets) in Brazil compared to the global and Latin American average, 2016 9
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 10
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 12
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021 14
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021 16
Figure 11: Distribution channel share, Make-Up, 2011-2016 17
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 18
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 19
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016 20
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016 21
Figure 16: Leading brands in the Brazilian Make-Up sector, value share, 2016 22
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 24
Figure 18: Leading brands in the Face Make-Up market, value share, 2016 26
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 28
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 30
Figure 21: Private label penetration by markets (value terms), 2016 32
Figure 22: Growth analysis, private label and brands, 2011-2016 33
Figure 23: Packaging share and growth analysis by package material, 2011-2021 34
Figure 24: Use of package material by markets (in pack units), 2016 35
Figure 25: Packaging share and growth analysis by pack type, 2011-2021 36
Figure 26: Use of pack type by markets (in pack units), 2016 37
Figure 27: Packaging share and growth analysis by closure type, 2011-2021 38
Figure 28: Use of closure type by markets (in pack units), 2016 39
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021 40
Figure 30: Use of primary outer type by markets (in pack units), 2016 41
Figure 31: Relative comparison of countries based on PEST analysis 42
Figure 32: Brazil’s GDP per capita, 2011-2016 45
Figure 33: Population growth in Brazil, 2011-2016 46
Figure 34: Consumer Price Index, Brazil, 2010-2016 47
Figure 35: Age Profile, Brazil, 2016 48
Figure 36: Consumption of Make-Up by gender, Brazil, 2016 49
Figure 37: Consumption of Make-Up by age, Brazil, 2016 50
Figure 38: Consumption of Make-Up by education, Brazil, 2016 51
Figure 39: Consumption of Make-Up by degree of urbanization, Brazil, 2016 52
Figure 40: About GlobalData 67
