Synopsis
• This report assesses and evaluates the global strategies, opportunities and best practices adopted to target female clients for various financial services.
• It provides detailed case studies from North America, the UK, India, Pakistan, the Middle East, South-East Asia and Australia to illustrate the various responses made by financial services companies to their respective female audiences.
Scope
The female financial services sector represents a profitable market still largely untapped in many areas of the world. There are currently 3.24 billion females worldwide, and it is estimated that around 50% of women in the world, 1.6 billion, are economically active. There is a growing segment of affluent women - senior executives, board members, property owners and entrepreneurs - wielding increasing economic power. There is substantial evidence that the female financial market is becoming increasingly populated, dynamic and affluent. However, many private and retail banks, credit card providers and insurance companies have still not actively targeted this sector, and there is a wide gap in the financial service offerings that are exclusively targeted towards women.
Summary
• This report provides an extensive analysis on the global female financial services market
• The report provides a detailed analysis on key trends, drivers, marketing strategies and challenges in the global female financial services market
• It details the marketing strategies adopted by various banks
• It provides detailed case studies of various financial products launched by companies to target female audiences
Reasons To Buy
• Understand the female financial services market
• Identify the growth drivers in the female financial services market
• Examine detailed insight into the variety of female focussed financial products currently available
• There is a special emphasis on the opportunities available in the female financial services market
Key highlights
• There are currently 3.24 billion females worldwide and it is estimated that around 50% of women in the world are economically active.
• In a number of societies and at all social and economic levels, women are increasingly taking key decisions on household spending in both developed and key emerging markets.
• There is a growing segment of affluent women - senior executives, board members, property owners and entrepreneurs - wielding increasing economic power.
• The huge cultural and language-related differences between regions are key challenges in developing and marketing financial products for women in emerging countries.
Table Of Contents
1 Executive Summary
2 Introduction
2.1 The Global Market
2.2 Local Market Snapshots
2.3 Financial Advisers and Women
2.4 Female Entrepreneurs
2.5 The Business Case for Targeting Financial Services at Women
2.6 Female Business Case Snapshot
3 Financial Education for Women
3.1 The US
3.2 South-East Asia
3.3 The UK
3.4 Europe
3.5 Australia
4 Strategies and Best Practices
4.1 Case Study: The y not Credit Card - Bank of China Credit Card International
4.2 Case Study: Massachusetts Mutual Life Insurance Co (Massmutual), the US
5 The US
5.1 Economy and Demographics
5.2 Retail Personal Banking
5.2.1 Case study: Women & Company
5.2.2 Case study: Womens Financial Group
5.3 Retail Business Banking
5.3.1 Case study: Wells Fargo Bank
5.3.2 Case study: Keybank
5.3.3 Case study: PNC Bank
5.4 Insurance
5.4.1 Case study: Prudential Financial
5.5 Retirement
5.5.1 Case study: OppenheimerFunds
6 China
6.1 Economy and Demographics
6.2 Case Study: Hua Xia Bank
6.3 Case Study: JCB (Japan)
6.4 Case Study: China Construction Bank (CCB)
7 Singapore
7.1 Economy and Demographics
7.2 Case Study: United Overseas Bank (UOB)
8 India
8.1 Economy and Demographics
8.2 Case Study: HDFC Bank
8.3 Case Study: Mann Deshi Mahila Bank (MDMB)
8.4 Case Study: Bank of Baroda
9 Canada
9.1 Economy and Demographics
9.2 Case study: Royal Bank of Canada
9.3 Case Study: Bank of Montreal
10 The UK
10.1 Economy and Demographics
10.2 Retail Personal Banking
10.2.1 Products and services
10.2.2 Supermarket banks
10.3 Retail Business Banking
10.4 Private Banking
10.4.1 Barclays Wealth
10.5 Insurance
10.5.1 Motor insurance
10.5.2 Diamond Car Insurance
10.5.3 Case study: Sheilas Wheels
10.5.4 The Fawcett report
10.6 Pensions
10.6.1 Scottish Widows reports
10.6.2 Womens pension expectations: Investec Bank
10.7 Credit Cards
10.7.1 Case study: Affinity credit card
11 Europe
11.1 Economy and Demographics
11.2 Targeted Financial Provision for Women in Europe
11.2.1 Case study: Raiffeisenbank
11.2.2 Case study: BBVA, Spain
11.2.3 Case study: Bred Banque Populaire Mastercard, France
11.2.4 Case study: Alfa-Bank, Russia
11.2.5 Case study: Bank of Aland/Tapiola Bank, Finland
11.3 Saudi Arabia
11.3.1 Case study: Banque Saudi Fransi
11.4 Dubai
11.4.1 Case study: Dubai Islamic Bank (DIB)
11.5 Pakistan
11.5.1 Case study: First Women Bank Ltd (FWBL)
12 Australia and New Zealand
12.1 Australia
12.1.1 Economy and demographics
12.1.2 Retail personal banking
12.1.3 Retail business banking
12.1.4 Case study: Westpac
12.1.5 Case study: Mortgages for Women
12.1.6 Insurance: 1st for Women
12.2 New Zealand
12.2.1 Economy and demographics
12.2.2 Case study: Pink Insurance
List Of Tables
Table 1: Female Populations of the Worlds Most Populated Countries, 2011
Table 2: Women Holding FTSE 100 and FTSE 250 Board Positions
Table 3: Economic and Demographic Profile of the US
Table 4: Economic and Demographic Profile of China
Table 5: Economic and Demographic Profile of Singapore
Table 6: Economic and Demographic Profile of India
Table 7: Economic and Demographic Profile of Canada
Table 8: Economic and Demographic Profile of the UK
Table 9: Economic and Demographic Profile of Europe
Table 10: Islamic Finance Assets Under Management (AUM)
Table 11: Economic and Demographic Profile of Saudi Arabia
Table 12: Economic and Demographic Profile of UAE
Table 13: Economic and Demographic Profile of Pakistan
Table 14: Economic and Demographic Profile of Australia
Table 15: Economic and Demographic Profile of New Zealand
List Of Figures
Figure 1: World Population, 1950-2050
Figure 2: Bank of Chinas y not Credit Card
Figure 3: Bank of Chinas Looney Tunes-Based Cards
Figure 4: MassMutual Survivors
Figure 5: Citibanks Women & Co
Figure 6: Citibank Advertising
Figure 7: Zions Bank Web Page
Figure 8: Zions Bank - Smart Women Smart Grant Scheme
Figure 9: Citis Small Business Guide
Figure 10: Citis Financial Education Program
Figure 11: Wells Fargo Womens business services
Figure 12: Key4Womens Small Business Services for Women
Figure 13: PNC Business Guide for Women
Figure 14: Prudential Financial
Figure 15: Sinobeauty Credit Card
Figure 16: Barbie Beauty Credit Card
Figure 17: UOB Ladys Card
Figure 18: HDFC EasyShop Womans Advantage Debit Card
Figure 19: Royal Bank of Canada - Women Entrepreneurs
Figure 20: Australia Westpac Group
Figure 21: Mortgages for Women
