Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banks and other financial institutions in Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 32% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
• The report provies data and analysis on the critical success factors for choosing a marketing agency by banks in the European banking industry
Scope
Critical Success Factors for Choosing a Marketing Agency in the European Banking Industry 2012-2013: Survey Snapshot is a new report by Timetric and VRL that describes the critical success factors for choosing a marketing agency by companies operating in the European banking industry. This report not only grants access to the opinions and strategies of business decision makers and competitors but also examines their actions and business priorities. The report also provides access to information categorized by company type and turnover.
Summary
The report features the opinions of the European banking industry respondents related to the following:
• Critical success factors by company type
• Critical success factors by company turnover
Reasons To Buy
• Provides insights into the marketing requirements of companies in the European banking industry and the critical factors they choose to emphasize when selecting a marketing agency
Key highlights
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Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Critical Success Factors for Choosing a Marketing Agency
2.1 Critical Success Factors by Company Type
2.2 Critical Success Factors by Company Turnover
3 Appendix
3.1 Survey Results - Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer
List Of Tables
Table 1: Total European Banking Industry Survey Respondents by Company Type, 2012
Table 2: European Banking Industry Survey: Respondents by Job Role (%), 2012
Table 3: European Banking Industry Survey: Respondents by Company Turnover (%), 2012
Table 4: Critical Success Factors by Company Type in the European Banking Industry (%), 2012
Table 5: Critical Success Factors by Company Turnover in the European Banking Industry (%), 2012
Table 6: Survey Results - Closed Questions
List Of Figures
Figure 1: Critical Success Factors by Company Type in the European Banking Industry (%), 2012
Figure 2: Critical Success Factors by Company Turnover in the European Banking Industry (%), 2012
