Synopsis
The report presents detailed data on the Dairy Food consumption trends in Italy, analyzing Dairy Food consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Dairy Food Market in Italy to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume
• Market growth dynamics by value
• Consumption by volume
• Consumption by segments
• Market value by segments
Summary
Canadean’s "Dairy Food Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Dairy Food market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Dairy Food sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Dairy Food market.
• Gain insight into the Dairy Food Consumption patterns in Italy
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 Italy Dairy Food Market Overview
2.1 Italy Dairy Food Market Analysis by Volume
2.1.1 Overall Dairy Food Consumption, 2006–16
2.1.2 Per-capita Dairy Food consumption, 2006–16
2.1.3 Dairy Food Market Growth Dynamics, by Volume
2.1.4 Dairy Food Consumption by Category, 2006–16
2.1.5 Dairy Food Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
2.2 Italy Dairy Food Market Analysis by Value
2.2.1 Overall Dairy Food Market Value, 2006–16
2.2.2 Dairy Food Market Growth Dynamics, by Value
2.2.3 Dairy Food Market Value by Category, 2006–16
2.2.4 Dairy Food Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for the Dairy Food Market
Table 2: Italy Dairy Food Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Table 3: Italy Per-capita Dairy Food Consumption (Kg/head & Y-o-Y growth), 2006–16
Table 4: Italy Dairy Food Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Category, by volume (Kg m)
Table 5: Italy Dairy Food Consumption (Kg m) by Category, 2006–11
Table 6: Italy Dairy Food Consumption (Kg m) by Category, 2011–16
Table 7: Italy Dairy Food Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 8: Italy Dairy Food Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 9: Italy Dairy Food Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 10: Italy Dairy Food Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Category, by value (EUR m)
Table 11: Italy Dairy Food Market Value (EUR m) by Category, 2006–11
Table 12: Italy Dairy Food Market Value (EUR m) by Category, 2011–16
Table 13: Italy Dairy Food Market Value (USD m) by Category, 2006–11
Table 14: Italy Dairy Food Market Value (USD m) by Category, 2011–16
Table 15: Italy Dairy Food Market Value (EUR m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 16: Italy Dairy Food Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Dairy Food Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Figure 3: Italy Per-capita Dairy Food Consumption (Kg/head & Y-o-Y growth), 2006–16
Figure 4: Italy Dairy Food Market Dynamics, by Category, by Volume 2006–16
Figure 5: Italy Dairy Food Consumption (Kg m) by Category, 2006–16
Figure 6: Italy Dairy Food Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 7: Italy Dairy Food Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 8: Italy Dairy Food Market Dynamics, by Category, by Market Value 2006–16
Figure 9: Italy Dairy Food Market Value (EUR m) by Category, 2006–16
Figure 10: Italy Dairy Food Market Value (EUR m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
