In 2013, the total cumulative output of dairy products in China was 26,980,298 t, up 5.15% over last year. In which, the outputs in Hebei, Inner Mongolia, Heilongjiang and Shandong etc exceeded 2 million t. By the end of 2013, there had been 658 enterprises above the designated scale in dairy product industry in China, in which, Inner Mongolia Yili Industrial Group Co., Ltd, Inner Mongolia Mengniu Diary Industry (Group) Co., Ltd, Bright Dairy & Food Co., Ltd and Beijing Sanyuan Foods Co., Ltd are key enterprises.
Seeing from consumption regions, the dairy product consumption of urban residents has been keeping stable, since the dramatic development in 2003, while the rural market grows slowly each year. The per capita consumption of liquid milk is only 18.8 kg in China, even the urban residents, far lower than Europe, America and Japan, and also lower than India, Brazil and Russia. Low per capita consumption of dairy products indicates growth space of dairy product market is huge in China.
Seeing from product structure, the demand of liquid milk keeps stable trend all the time, through fluctuates; while the demand of yoghurt keeps increasing constantly.
In 2013, the import of dairy products still grew fast, while export declined considerably. Although many dairy product policies was promulgated in 2013, consumers still did not recover their confidence to the products made in China, in addition, the milk sources was in short, so the price of raw milk kept increasing, the imported milk sources still had price advantages. China Customs’ data show: the import of milk powder and liquid milk grew fast, the import volume of milk powder increased by 49% over last year, and liquid milk increased by 92%.
1. Overview of Dairy Products Industry
1.1 Definition and Classification
1.1.1 Industry Definition
1.1.2 Product Classification
1.2 Industry Chain
2. Development Environment of Dairy Products Industry in China
2.1 Macroeconomic Environment
2.2 Policy Environment
2.3 Technological Environment
3. Development of Dairy Products Industry in China
3.1 Market Status Quo
3.2 Demand Analysis
3.2.1 Consumption Status Quo
3.2.2 Demand Forecast
3.3 Import & Export of Dairy Products
3.3.1 Import
3.3.2 Export
4. Competition Pattern in Dairy Product Industry
4.1 Competition Pattern of Dairy Product Market, 2013
4.1.1 Competition between Foreign Capitals and Domestic Capitals
4.1.2 Competition between National Brands and Regional Brands
4.1.3 Competition between “Base-type” Dairy Enterprises and “City-type” ones
4.2 Concentration of Diary Product Market
5. Upstream and Downstream of Dairy Product Industry
5.1 Upstream Analysis
5.1.1 Forage
5.1.2 Soybean
5.2 Downstream Application
5.2.1 Resident Income
5.2.2 Resident Consumption
5.2.3 Influences from Downstream Industries
6. Key Enterprises in Dairy Product Industry
6.1 Mengniu Diary Industry (Group) Co., Ltd
6.1.1 Company Profile
6.1.2 Competitiveness
6.1.3 Business Performance
6.1.4 Development Strategy
6.2 Inner Mongolia Yili Industrial Group Co., Ltd
6.2.1 Company Profile
6.2.2 Competitiveness
6.2.3 Business Performance
6.2.4 Development Strategy
6.3 Beijing Sanyuan Foods Co., Ltd
6.3.1 Company Profile
6.3.2 Competitiveness
6.3.3 Business Performance
6.3.4 Development Strategy
6.4 Guangxi Royal Dairy Co., Ltd
6.4.1 Company Profile
6.4.2 Competitiveness
6.4.3 Business Performance
6.4.4 Development Strategy
6.5 Bright Dairy & Food Co., Ltd
6.5.1 Company Profile
6.5.2 Competitiveness
6.5.3 Business Performance
6.5.4 Development Strategy
7. Investment Analysis in Dairy Industry
7.1 Investment Opportunities
7.1.1 Opportunities in Market Segments and New Variety Development
7.1.2 Rise of Rural Consumption, Popularity of Leisure Dairy Products
7.1.3 Low Average Consumption Level of Diary Products in China
7.2 Investment Risks
7.2.1 Disease and Epidemic Prevention
7.2.2 Product Quality
7.2.3 Cold Chain Sales
7.2.4 Raw Material Supply
7.3 Industry Entry Barrier
7.3.1 Milk Source
7.3.2 Technology
7.3.3 Capital Strength
7.3.4 Brand
8. Development Trend of Diary Product Industry in China
8.1 Development Trend Forecast
8.1.1 Adjust and Optimize Product Structure, Prolong Processing Industry Chain
8.1.2 Eliminate Backward Capacity, Regulate Industry Layout Rationally
8.1.3 Cultivate Backbone Enterprises, Improve Industry Capacity Overall
8.2 Product Development Trend
8.2.1 Pasteurized Milk, Future of Liquid Milk
8.2.2 Organic Milk, Future of Infant Formula
8.3 Suggestions on Dairy Product Industry
8.3.1 Strengthen Publicity, Guide Consumption
8.3.2 Improve Sales Network Constantly
8.3.3 Improve Quality Supervision Standards
8.3.4 Implement Related Preference Policies
