Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase. Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion.
Mobile, tablet and connected device related views averaged 13.2% across the professional realm of sites, while UGC, led by YouTube’s channelized and thematic content ecosystem tallied an estimated 22.2% mobile total.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
| Digital Video Views Surpass 511 Billion in 2012 | 1 | ||
| Total Digital Video Views 2005 - 2015: Professional, UGC and Social Channels | 2 | ||
| CAGR Comparison 2005 - 2012: Pro vs. UGC/Social Networking Channels | 4 | ||
| News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012 | 5 | ||
| Pro Digital Video Viewing Share by Category 2012 | 6 | ||
| A Strong Mid/Late Year Performance Resulted in a 13.2% Mobile/Tablet-Connected Device Share of Pro Digital Video Views in 2012 | 7 | ||
| UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012 | 7 | ||
| UGC and Social Networking Video Views: 2005 - 2015 | 8 | ||
| UGC and Social Networking Channels Video View Growth Rates: 2006 - 2015 | 9 | ||
| SECTION ONE | 10 | ||
| Digital Video Views Surpass 511 Billion in 2012 | 10 | ||
| Pro and UGC/Social Networking Digital Video Views: Channel Growth Rate Comparison 2005 - 2015 | 12 | ||
| Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2012 | 20 | ||
| Professionally Produced, Hosted and Distributed Video Views Increase 17.9% in 2012 | 22 | ||
| Pro Video Views: 1998 - 2015 | 22 | ||
| UGC/Social Digital Video Growth at 21% in 2012 | 25 | ||
| UGC/Social Networking Video View Growth Rates: 2005 - 2015 | 26 | ||
| Unique Users to Pro Digital Video Destinations Outnumber UGC Counterparts 4 to 1 | 30 | ||
| Pro and UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2012 | 32 | ||
| Views per Unique User per Month per Site 2006 - 2012: Pro vs. UGC Video | 33 | ||
| Total Pro Video Views per Unique User per Site per Month | 39 | ||
| Unique Views per Site per Month 2012: by Content Category | 41 | ||
| SECTION TWO | 47 | ||
| News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012 | 47 | ||
| Pro Digital Video Content Category Share: 2011 - 2012 | 54 | ||
| Unique Views per Site per Month: by Content Category | 56 | ||
| A Strong Mid/Late Year Performance Resulted in a 13.2% Mobile/Tablet/Connected Device Share of Total Digital Video Views in 2012 | 58 | ||
| Mobile/Tablet/Connected Device Video View Analysis: 2012 by Content Category 58 Long-Form, Episodic Broadcast and Cable Digital Video 2012: a Viewing Share Leader 61 Television | 58 | ||
| Long-Form, Episodic Broadcast and Cable Digital Video 2012: a Viewing Share Leader 61 | 61 | ||
| Television | 63 | ||
| News, Politics, Finance and Tech Views Surged in 2012: Digital Video Share Rose to 15.1% | 77 | ||
| News/Weather/Finance/Politics/Tech Information | 79 | ||
| Entertainment/Kids Digital Video Captured a 16.4% Cumulative Viewing Share in 2012 | 91 | ||
| Entertainment/Kids | 93 | ||
| Music Video Viewing Volume Declines to 3.5% Cumulative Share on Destination and Directly Managed Sites in 2012 | 108 | ||
| Music/Music Programming | 110 | ||
| Sports Video Delivered a Sizable Growth Year in 2012, with a 10.1% Cumulative Viewing Share | 114 | ||
| Sports/Sports Programming/Information | 116 | ||
| Movie/Film Cumulative Viewing Share Increased to 7.3% in 2012 | 122 | ||
| Digital Movie and Television Viewing Share: 1999 - 2012 | 125 | ||
| Movies/Movie Programming/Information | 126 | ||
| Aggregation Platforms and Services own a 25.1% Cumulative Share of Digital Video Views in 2012 | 131 | ||
| SECTION THREE | 136 | ||
| UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012 | 136 | ||
| UGC/Social Networking Video Views and Growth Rates: 2005 - 2015 | 137 | ||
| Unique Users and Views per Unique User per Month Increase in 2012 | 140 | ||
| UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2012 | 140 | ||
| YouTube and UGC/Social Video View Comparison: 2006 - 2012 | 143 | ||
| YouTube Video Views Reach 387.5 Billion in 2012 | 146 | ||
| YouTube and UGC/Social Video View Comparison: 2006 - 2012 | 146 | ||
| Music is the Dominant Video Category on YouTube in 2012 | 150 | ||
| YouTube Video Views by Themed Category: 2012 | 150 | ||
| YouTube Video Pro and Semi-Pro Channel View Analysis 2012 | 151 | ||
| YouTube Mobile Video Views by Content Channel: 2012 | 152 | ||
| UGC and Social Networking Video Views 2012: Complete Annual Database | 154 | ||
| SECTION FOUR | 161 | ||
| PROFESSIONAL VIDEO VIEWS 2012: COMPLETE ANNUAL DATABASE | 161 |
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