Digital Video Views 2012 – 2015: Site, Brand, Category Share and Platform Analytics

Digital Video Views 2012 – 2015: Site, Brand, Category Share and Platform Analytics

Category : ICT & Media
Published On : April  2013
Pages : 161

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Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase. Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion.

Mobile, tablet and connected device related views averaged 13.2% across the professional realm of sites, while UGC, led by YouTube’s channelized and thematic content ecosystem tallied an estimated 22.2% mobile total.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Digital Video Views Surpass 511 Billion in 2012 1
  Total Digital Video Views 2005 - 2015: Professional, UGC and Social Channels 2
  CAGR Comparison 2005 - 2012: Pro vs. UGC/Social Networking Channels 4
  News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012 5
  Pro Digital Video Viewing Share by Category 2012 6
  A Strong Mid/Late Year Performance Resulted in a 13.2% Mobile/Tablet-Connected Device Share of Pro Digital Video Views in 2012 7
  UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012 7
  UGC and Social Networking Video Views: 2005 - 2015 8
  UGC and Social Networking Channels Video View Growth Rates: 2006 - 2015 9
SECTION ONE 10
  Digital Video Views Surpass 511 Billion in 2012 10
  Pro and UGC/Social Networking Digital Video Views: Channel Growth Rate Comparison 2005 - 2015 12
  Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2012 20
  Professionally Produced, Hosted and Distributed Video Views Increase 17.9% in 2012 22
  Pro Video Views: 1998 - 2015 22
  UGC/Social Digital Video Growth at 21% in 2012 25
  UGC/Social Networking Video View Growth Rates: 2005 - 2015 26
  Unique Users to Pro Digital Video Destinations Outnumber UGC Counterparts 4 to 1 30
  Pro and UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2012 32
  Views per Unique User per Month per Site 2006 - 2012: Pro vs. UGC Video 33
  Total Pro Video Views per Unique User per Site per Month 39
  Unique Views per Site per Month 2012: by Content Category 41
SECTION TWO 47
  News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012 47
  Pro Digital Video Content Category Share: 2011 - 2012 54
  Unique Views per Site per Month: by Content Category 56
  A Strong Mid/Late Year Performance Resulted in a 13.2% Mobile/Tablet/Connected Device Share of Total Digital Video Views in 2012 58
  Mobile/Tablet/Connected Device Video View Analysis: 2012 by Content Category 58 Long-Form, Episodic Broadcast and Cable Digital Video 2012: a Viewing Share Leader 61 Television 58
  Long-Form, Episodic Broadcast and Cable Digital Video 2012: a Viewing Share Leader 61 61
  Television 63
  News, Politics, Finance and Tech Views Surged in 2012: Digital Video Share Rose to 15.1% 77
  News/Weather/Finance/Politics/Tech Information 79
  Entertainment/Kids Digital Video Captured a 16.4% Cumulative Viewing Share in 2012 91
  Entertainment/Kids 93
  Music Video Viewing Volume Declines to 3.5% Cumulative Share on Destination and Directly Managed Sites in 2012 108
  Music/Music Programming 110
  Sports Video Delivered a Sizable Growth Year in 2012, with a 10.1% Cumulative Viewing Share 114
  Sports/Sports Programming/Information 116
  Movie/Film Cumulative Viewing Share Increased to 7.3% in 2012 122
  Digital Movie and Television Viewing Share: 1999 - 2012 125
  Movies/Movie Programming/Information 126
  Aggregation Platforms and Services own a 25.1% Cumulative Share of Digital Video Views in 2012 131
SECTION THREE 136
  UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012 136
  UGC/Social Networking Video Views and Growth Rates: 2005 - 2015 137
  Unique Users and Views per Unique User per Month Increase in 2012 140
  UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2012 140
  YouTube and UGC/Social Video View Comparison: 2006 - 2012 143
  YouTube Video Views Reach 387.5 Billion in 2012 146
  YouTube and UGC/Social Video View Comparison: 2006 - 2012 146
  Music is the Dominant Video Category on YouTube in 2012 150
  YouTube Video Views by Themed Category: 2012 150
  YouTube Video Pro and Semi-Pro Channel View Analysis 2012 151
  YouTube Mobile Video Views by Content Channel: 2012 152
  UGC and Social Networking Video Views 2012: Complete Annual Database 154
SECTION FOUR 161
  PROFESSIONAL VIDEO VIEWS 2012: COMPLETE ANNUAL DATABASE 161
 
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