About the DIY Market in Europe
Do-it-yourself, also known as DIY, is a process of building, modifying, or repairing without the direct help of experts or professionals. DIY behavior can be triggered by the need for customization, lack of product availability and quality, and the prospect of economic benefits.
DIY home improvement activities such as painting, assembling furniture, and landscaping are quite popular in European countries such as Germany, the UK, and France.
Technavio’s analysts forecast the DIY market in Europe to grow at a CAGR of 1.53% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the DIY market in Europe for 2016-2020. To calculate the market size, the report takes into account the revenue generated through retail sales of DIY products purchased from DIY and home improvement stores. The market size considers retail sales only from 28 EU countries.
The market is divided into the following segments based on countries:
• France
• Germany
• Italy
• The UK
Technavio's report, DIY market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• ADEO
• Bauhaus
• Hornbach Baumarkt
• Kingfisher
• OBI
Other prominent vendors
• EMV-PROFI
• Eurobaustoff
• Intergamma
• Kesko
• Travis Perkins
• Les Mousquetaires
• Sherwin-Williams
• ZEUS
Market driver
• Influence of media
• For a full, detailed list, view our report
Market challenge
• Intense competition among vendors
• For a full, detailed list, view our report
Market trend
• rising interest in home improvement
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: DIY model
• DIY confidence level by country
• Traits of DIY consumers
PART 06: European Union: Profile
• Economic indicators
PART 07: Market landscape
• Market overview
• Expansion and M&As
• Market size and forecast
PART 08: Retail format sales
• DIY market in Europe: Retail format sales 2015 and 2020
• Five forces analysis
PART 09: Segmentation by product category
• DIY market in Europe by product category
PART 10: Key leading countries
• Germany
• France
• UK
• Italy
PART 11: Market drivers
• Influence of media
• Increased penetration of highly organized retail
• Cost effectiveness
• Increased innovation
PART 12: Impact of drivers
PART 13: Market challenges
• Threat from the DIFM culture and other factors
• Increasing aging population
• Intense competition
• Unstable housing market in Europe
PART 14: Impact of drivers and challenges
PART 15: Market trends
• Growing home improvement market
• Boom in online retailing
• Customization of DIY products
• Growing involvement of women
PART 16: Vendor landscape
• Competitive scenario
• Other prominent vendors
PART 17: Key vendor analysis
• ADEO
• Bauhaus
• Hornbach Baumarkt
• Kingfisher
• OBI
PART 18: Appendix
• List of abbreviations
PART 19: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: DIY model
Exhibit 03: DIY confidence level by country
Exhibit 04: Comparison of confidence level of European population for various DIY jobs
Exhibit 05: Comparison of confidence levels of European population 2012 and 2014
Exhibit 06: Population of EU (millions)
Exhibit 07: GDP per capita in EU 2000-2014
Exhibit 08: GDP growth 2010-2014 (annual %)
Exhibit 09: Urban population 2010-2014 (%)
Exhibit 10: Employment to population ratio 2010-2014
Exhibit 11: Household final consumption 2000-2014 ($ trillions)
Exhibit 12: DIY market in Europe: Overview
Exhibit 13: DIY market in Europe 2015 (% revenue)
Exhibit 14: DIY market in Europe 2015 ($ billions)
Exhibit 15: DIY market in Europe 2015-2020 ($ billions)
Exhibit 16: DIY market in Europe by retail format 2015
Exhibit 17: DIY market in Europe by retail format 2020
Exhibit 18: Growth of retail channel formats for DIY market in Europe 2015-2020
Exhibit 19: Five forces analysis
Exhibit 20: DIY market in Europe by product category 2015
Exhibit 21: Ease of doing business index by top four DIY markets in Europe
Exhibit 22: Population of Germany 2010-2014 (millions)
Exhibit 23: Urban population 2010-2014 (%)
Exhibit 24: Employment to population ratio 2010-2014 (%)
Exhibit 25: Household final consumption in Germany 2000-2014 ($ trillions)
Exhibit 26: Population of France 2010-2014 (millions)
Exhibit 27: Urban population 2010-2014 (%)
Exhibit 28: Employment to population ratio 2010-2014 (%)
Exhibit 29: Household final consumption in France 2000-2014 ($ trillions)
Exhibit 30: Population of UK 2010-2014 (millions)
Exhibit 31: Urban population 2010-2014 (%)
Exhibit 32: Employment to population ratio 2010-2014 (%)
Exhibit 33: Household final consumption in UK 2000-2014 ($ trillions)
Exhibit 34: Population of Italy 2010-2014 (millions)
Exhibit 35: Urban population 2010-2014 (%)
Exhibit 36: Employment to population ratio 2010-2014 (%)
Exhibit 37: Household final consumption in Italy 2000-2014 ($ billions)
Exhibit 38: Impact of drivers
Exhibit 39: Population aged 65 and above 2010-2014
Exhibit 40: Impact of drivers and challenges
Exhibit 41: ADEO: Business areas
Exhibit 42: Bauhaus: Product segmentation 2014
Exhibit 43: Hornbach Baumarkt: Business segmentation by revenue 2014
Exhibit 44: Hornbach Baumarkt: Geographical segmentation by revenue 2014
Exhibit 45: Kingfisher: Geographical segmentation by revenue 2015
Exhibit 46: OBI: Product segmentation 2014
Exhibit 47: OBI: Geographical segmentation by number of stores 2015
