Market outlook of the education PC and tablet market in the US
Technavio’s market research analyst predicts the education PC and tablet market in the US to grow at an impressive CAGR of approximately 21% during the forecast period. The introduction of stringent government initiatives that focuses on the deployment of educational hardware in K-12 schools is expected to spur the adoption of PCs and tablets in the education sector during the forecast period.
The recent culture of standardized testing is the key driver for the growth of this market. In the US, the government is focused on improving the quality of education through the adoption of standardized tests, which in turn is triggering growth in the education PC and tablet market. For instance, the enactment of the NCLB Act that stresses on a standards-based education system is also anticipated to foster market growth during the forecast period.
Competitive landscape and key vendors
The education PC and tablet market in the US is characterized by the presence of numerous small, medium, and large vendors that includes both international and regional players. The leading vendors in this market are expected to dominate the market irrespective of the intense competition during the forecast period.
The top vendors in the market are -
• Apple
• Dell
• HP
• Lenovo
• Microsoft
• Samsung
Other prominent vendors in the market include Alphabetics Computer Services, AsusTek, Compaq, HCL, IBM, LG, NEC, Sony, and Toshiba.
Segmentation by product and analysis of the education PC and tablet market in the US
• Desktop
• Laptop
• Tablet
• All-in-one PC
In this market research, Technavio market research analysts have estimated the education tablets segment to account for the largest market share during the predicted period. Advantages of its long battery life, small size, and the presence of a touch screen are estimated to augment its adoption for educational purposes during the forecast period.
Segmentation by end user and analysis of the education PC and tablet market in the US
• K-12
• Higher education
The K-12 educational segment accounted for more than 69% of the overall market share during the forecast period. The high popularity of blended learning in the K-12 segment is an important factor that impels the prospects for growth in this segment during the predicted period.
Key questions answered in the report include
• What will the market size and the growth rate be in 2020?
• What are the key factors driving the education PC and tablet market in the US?
• What are the key market trends impacting the growth of the education PC and tablet market in the US?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the education PC and tablet market in the US?
• What are the key outcomes of the five forces analysis of the education PC and tablet market in the US?
Related reports
• Europe Education Technology Market 2015-2019
• USA Education Technology Virtual Schools Market 2015-2019
• Global Digital Classroom Market 2015-2019
• Global Education PC Market 2015-2019
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: US economic overview
Unemployment
Inflation
PART 06: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 07: Market segmentation by product
Market share by revenue
Market share by unit shipments
PART 08: Market segmentation by end-user
Education PC and tablet market in US by end-user
PART 09: Market drivers
Government initiatives
Culture of standardized testing
Digitization of learning content
Focus on K-12 and pre-K-12 schools
PART 10: Impact of drivers
PART 11: Market challenges
Intense competition among vendors
Faculty recruitment and training
Digital safety
Opposition to learning with electronic devices
PART 12: Impact of drivers and challenges
PART 13: Market trends
Advances in content development technologies
Emphasis on classroom technology
Shift toward personalized learning
Usage by teachers and administrative staff
PART 14: Vendor landscape
Competitive scenario
Market vendor analysis 2014
Other prominent vendors
PART 15: Key vendor analysis
Apple
Dell
HP
Lenovo
Microsoft
Samsung
PART 16: Other prominent vendors
Alphabetics Computer Services
AsusTek Computer
Compaq
HCL Technologies
IBM
LG Electronics
NEC
Sony
Toshiba
PART 17: Appendix
List of abbreviations
PART 18: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: US GDP per capita 2014-2019 ($)
Exhibit 03: US GDP 2009-2014 ($ trillions)
Exhibit 04: US unemployment rate (2010-2015)
Exhibit 05: Contribution to US GDP by sector 2013
Exhibit 06: Contribution of the private and public sector to US GDP: 2014
Exhibit 07: Education PC and tablet market in US 2015-2020 ($ millions)
Exhibit 08: Education PC and tablet market in US 2015-2020 (millions of units)
Exhibit 09: Five forces analysis
Exhibit 10: Education PC and tablet market in US by product
Exhibit 11: Education PC and tablet market in US by product 2015
Exhibit 12: Education PC and tablet market in US by product 2020
Exhibit 13: Education desktops market in US 2015-2020 ($ millions)
Exhibit 14: Education laptops market in US 2015-2020 ($ millions)
Exhibit 15: Education tables market in US 2015-2020 ($ millions)
Exhibit 16: Education all-in-one PCs market in US 2015-2020 ($ millions)
Exhibit 17: Education PC and tablet market in US by product 2015
Exhibit 18: Education PC and tablet market in US by product 2019
Exhibit 19: Education PC and tablet market in US by product 2015-2020 (millions of units)
Exhibit 20: Education PC and tablet market in US by product 2015-2020
Exhibit 21: Education tablets market in US 2015-2020 (millions of units)
Exhibit 22: Education laptops market in US 2015-2020 (millions of units)
Exhibit 23: Education desktops market in US 2015-2020 (millions of units)
Exhibit 24: Education all-in-one PCs market in US 2015-2020 (millions of units)
Exhibit 25: Education PC and tablet market in US by end-user 2015
Exhibit 26: Impact of drivers
Exhibit 27: Impact of drivers and challenges
Exhibit 28: Apple: Business segmentation by revenue 2014
Exhibit 29: Apple: Product segmentation by revenue 2014
Exhibit 30: Apple: Product segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 31: Lenovo: Business segmentation by revenue 2015
Exhibit 32: Lenovo: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 33: Lenovo: Geographical segmentation by revenue 2015
Exhibit 34: Lenovo: Geographical segmentation by revenue 2014 and 2015
Exhibit 35: Microsoft: Business segmentation by revenue 2015
Exhibit 36: Microsoft: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 37: Microsoft: Geographical segmentation by revenue 2015
Exhibit 38: Samsung: Business segmentation by revenue 2014
