Summary
“Electrical and Electronics Retailing in Turkey – Market Summary & Forecasts”, report, published by Conlumino, provides a detailed analysis of both the historic and forecast market data of electrical and electronics retail sales across key channels in Turkey. In addition, it provides an overview of changing shopping trends, government policies towards business, the influence of various economic variables on the retail industry, the competitive landscape and detail of key retailers.
Key Findings
• A strong and growing economy coupled with high income growth will spur retail demand
• Growing young and middle class consumers will remain the focus groups for retailers
• Retailers need to expand presence in secondary cities to drive growth
• Customer loyalty to local stores is still strong but big discounters and supermarkets are rapidly increasing market share
• Need for updated technology products will continue to drive growth of electrical and electronic category
Synopsis
• “Electrical and Electronics Retailing in Turkey – Market Summary & Forecasts” is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in Turkey’s electrical and electronics retail market
• The report is a result of a thorough analysis of consumer trends, and changing economic and population factors of the country.
• The report provides both qualitative and quantitative insights of the changing electrical and electronics retail dynamics across 17 retail channels and 5 product categories.
• It provides an overview of key retailers operating across the product segment and their presence across channels
Reasons To Buy
• The report provides a comprehensive overview of the Turkish electrical and electronics retail market for companies already operating in and those wishing to enter the Turkish market.
• Understand which channels will be the major winners and losers over the coming years and plan accordingly, with a comprehensive coverage covering 5 product categories that include: Communications equipment, Computer hardware and software, Household appliances, Consumer electronics, Photographic equipment
• Benefit from a detailed analysis of vital economic and population trends and key consumer trends influencing the retail market.
• Monitor the competitive landscape with the analysis of key international and domestic players in electrical and electronics market.
TABLE OF CONTENTS
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A strong economy with major growth potential for retailers
3.1.1 A strong European economy with immense growth potential
3.1.2 Lower domestic savings indicates high spending habits of Turks
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Moderate inflation levels is ideal scenario for retailers
3.1.5 Household consumption trebles driving spending power
3.2 Growing income levels of population will boost retail spending
4 Turkish Shoppers
4.1 Customer loyalty to local stores still strong but big discounters and supermarkets rapidly increasing market share
4.2 Growing young and middle class consumer demographics are key targets for retailers
4.3 Despite Turkey's secular and westernized nature, its population is conservative and Muslim, which retailers need to accommodate
4.4 Turkish consumers want the full shopping experience for non-food purchases
4.5 Increasing popularity of credit/bank cards as mode of payments
4.6 E-commerce has great potential for development in both rural and urban areas
4.6.1 M-commerce is a significant trend for rural communities
4.7 Growing tourist arrivals will foster retail growth
5 Doing Business in Turkey
5.1 Summary
5.2 Laws for foreign investments
5.3 Regulations to ease retail business establishment
5.4 Draft law on regulation of organized retailers
5.5 Taxation policies
6 Retail - Product Sectors
6.1 Electrical and Electronics Category Overview
6.1.1 Electrical and Electronics by Channel
6.1.2 Electrical and Electronics by Category
6.2 Electrical and Electronics Category Analysis
6.2.1 Communications Equipment
6.2.2 Computer Hardware and Software
6.2.3 Consumer Electronics
6.2.4 Household Appliances
6.2.5 Photographic Equipment
6.3 Product Sector Analysis
6.3.1 Electrical and Electronics
6.4 Major Retailers
6.4.1 Electrical and Electronics
7 Appendix
7.1 Definitions
7.1.1 This report provides 2013 actual sales; while forecasts are provided for 2013 - 2018
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 DisclaimerLIST OF TABLES
Table 1: Turkey Electrical and Electronics Retail Sales (TRY mn), by Channel Group, 2008-2013
Table 2: Turkey Electrical and Electronics Retail Sales Forecast (TRY mn), by Channel Group, 2013-2018
Table 3: Turkey Electrical and Electronics Retail Sales (USD bn), by Channel Group, 2008-2013
Table 4: Turkey Electrical and Electronics Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 5: Turkey Electrical and Electronics Retail Segmentation (% value), by Channel Group, 2008-2018
Table 6: Turkey Electrical and Electronics Retail Sales (TRY mn), by Category 2008-2013
Table 7: Turkey Electrical and Electronics Retail Sales Forecast (TRY mn), by Category 2013-2018
Table 8: Turkey Electrical and Electronics Retail Sales (USD bn), by Category 2008-2013
Table 9: Turkey Electrical and Electronics Retail Sales Forecast (USD bn), by Category 2013-2018
Table 10: Turkey Electrical and Electronics Retail Segmentation (% value), by Category, 2008-2018
Table 11: Turkey Communications Equipment Retail Sales (TRY mn), by Channel Group 2008-2013
Table 12: Turkey Communications Equipment Retail Sales Forecast (TRY mn), by Channel Group, 2013-2018
Table 13: Turkey Communications Equipment Retail Sales (USD bn), by Channel Group 2008-2013
Table 14: Turkey Communications Equipment Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 15: Turkey Communications Equipment Retail Segmentation, by Channel Group, 2008-2018
Table 16: Turkey Computer Hardware and Software Retail Sales (TRY mn), by Channel Group, 2008-2013
Table 17: Turkey Computer Hardware and Software Retail Sales Forecast (TRY mn), by Channel Group, 2013-2018
Table 18: Turkey Computer Hardware and Software Retail Sales (USD bn), by Channel Group, 2008-2013
Table 19: Turkey Computer Hardware and Software Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 20: Turkey Computer Hardware and Software Retail Segmentation, by Channel Group, 2008-2018
Table 21: Turkey Consumer Electronics Retail Sales (TRY mn), by Channel Group, 2008-2013
Table 22: Turkey Consumer Electronics Retail Sales Forecast (TRY mn), by Channel Group, 2013-2018
Table 23: Turkey Consumer Electronics Retail Sales (USD bn), by Channel Group, 2008-2013
Table 24: Turkey Consumer Electronics Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 25: Turkey Consumer Electronics Retail Segmentation, by Channel Group, 2008-2018
Table 26: Turkey Household Appliances Retail Sales (TRY mn), by Channel Group, 2008-2013
Table 27: Turkey Household Appliances Retail Sales Forecast (TRY mn), by Channel Group, 2013-2018
Table 28: Turkey Household Appliances Retail Sales (USD bn), by Channel Group, 2008-2013
Table 29: Turkey Household Appliances Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 30: Turkey Household Appliances Retail Segmentation, by Channel Group, 2008-2018
Table 31: Turkey Photographic Equipment Retail Sales (TRY mn), by Channel Group, 2008-2013
Table 32: Turkey Photographic Equipment Retail Sales Forecast (TRY mn), by Channel Group, 2013-2018
Table 33: Turkey Photographic Equipment Retail Sales (USD bn), by Channel Group, 2008-2013
Table 34: Turkey Photographic Equipment Retail Sales Forecast (USD bn), by Channel Group, 2013-2018
Table 35: Turkey Photographic Equipment Retail Segmentation, by Channel Group, 2008-2018
Table 36: Key Electrical and Electronics Retailers in Turkey
Table 37: Turkey Exchange Rate TRY-USD (Annual Average), 2008-2013
Table 38: Turkey Exchange Rate TRY-USD (Annual Average), 2014-2018 Forecasts
Table 39: Conlumino Retail Channel Definitions
Table 40: Conlumino Retail Category Definitions
LIST OF FIGURES
Figure 1: GDP Value (US$ billion), 2007-2013
Figure 2: Growth Rate of GDP (US$ billion, %), 2007-2013E
Figure 3: GDP Value and Growth (TRY billion, %), 2007-2013
Figure 4: Forecasts for GDP Value and Growth (TRY billion, %), 2013-2018
Figure 5: Gross Domestic Savings as a Percentage of GDP (%), 2003-2013
Figure 6: Share of Employment by Sector (%), 2003 and 2013E
Figure 7: Unemployment Rate(%), 2005-2013
Figure 8: Inflation Growth Rates (%), 2003-2013
Figure 9: Household Consumption Expenditure of Turkey (TRY billion), 2003 and 2013E
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2013E
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2003-2013E
Figure 12: Rural and Urban Populations (millions) 2003, 2013 and 2018
Figure 13: Total Population and Growth Rate (Millions, %), 2003-2018
Figure 14: Population Split by Gender (%),2013and2018
Figure 15: Population Split by Age Group (%), 2013 and 2018
Figure 16: Per Capita Spend on Retail(TRY), 2005and 2013
Figure 17: Per Capita Spend (TRY)and Total Retail Spend by Age Group (%), 2005and 2013
Figure 18: Young and middle class population are key target groups
Figure 19: Increasing use of credit cards in Turkey
Figure 20: E-commerce and M-commerce are on a rise
Figure 21: Tourist arrivals to Turkey, (in thousands),2008 and 2013
Figure 22: Major Province with High Spend on Retail
Figure 23: Key Components of Doing Business in Turkey
Figure 24: Withholding Taxes on Selected Payments of Resident/Non-Resident Corporations
Figure 25: Major Transaction Taxes
Figure 26: Turkey Electrical and Electronics Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 27: Turkey Electrical and Electronics Retail Market Dynamics, by Channel Group, 2008-2018
Figure 28: Turkey Electrical and Electronics Retail Sales and Forecast (TRY mn), by Category 2008-2018
Figure 29: Turkey Electrical and Electronics Retail Market Dynamics, by Category 2008-2018
Figure 30: Turkey Communications Equipment Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 31: Turkey Computer Hardware and Software Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 32: Turkey Consumer Electronics Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 33: Turkey Household Appliances Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 34: Turkey Photographic Equipment Retail Sales and Forecast (TRY mn), by Channel Group, 2008-2018
Figure 35: Share of Electrical and Electronics in overall Retail 2013 and 2018
Figure 36: Retail Sales Value and Growth (TRY billion, %) of Electrical and Electronics 2013-2018
Figure 37: Spend per Head on Electrical and Electronics 2013 and 2018
Figure 38: Online Spend in Electrical and Electronics 2013-2018
Figure 39: Online Share of total Electrical and Electronics Spend 2013 and 2018
Figure 40: Spending per Channel in Electrical and Electronics (%) 2013 and 2018
Figure 41: The Triangulated Market Sizing Methodology
